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Alia Bhatt vs BLACKPINK’s Jennie: Viral song similarity sparks boycott calls & fan war

Fans clash over alleged similarities in Alia Bhatt's latest song and BLACKPINK’s Jennie’s track, igniting debates on cultural appropriation and online hate.

Alia Bhatt vs BLACKPINK’s Jennie

Fans Clash Online: Alia Bhatt and BLACKPINK’s Jennie at the Centre of a Heated Debate Over Song Similarity

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The internet was set ablaze after a clash erupted between fans of Bollywood star Alia Bhatt and BLACKPINK’s Jennie. It all started when Prime Video India’s official X (formerly Twitter) account joined the discussion by posting a still from Rocky Aur Rani Kii Prem Kahaani, hinting at the controversy. The post read, “BLACKPINK fans, we bet you can hear this image,” accompanied by emojis. While Alia’s supporters found it amusing, Jennie’s fans weren’t pleased. Accusations of clout chasing and unprofessionalism flooded the comments, with some even calling for a boycott of the streaming platform. Amid the backlash, Prime Video quickly deleted the post, but the debate raged on.

The root of the controversy


The feud began when Jennie teased her new song Like Jennie, which some fans claimed sounded strikingly similar to Rani’s Theme from Rocky Aur Rani Kii Prem Kahaani. The comparison led to intense discussions online. While some called it a coincidence, others accused Jennie of plagiarism. Defenders of the K-pop idol argued that even if similarities existed, crediting wasn’t necessary unless proven. Ironically, many pointed out that Bollywood composer Pritam, who created Rani’s Theme, has himself faced plagiarism accusations in the past.

Online war turns ugly

As debates escalated, some BLACKPINK fans took things too far, resorting to racial slurs and insults against Alia and Indian fans. Comments mocking Alia’s looks, Bollywood’s global reach, and even India as a whole flooded X. Alia’s fans hit back, highlighting her achievements, including her role in RRR, which won an Oscar for Best Original Song, and her status as a global ambassador for Gucci.

A pattern of online fan wars

The controversy also sparked discussions about cultural appropriation, as BLACKPINK has faced similar accusations in the past. In 2020, the group was criticised for featuring Hindu deity Ganesha in their music video for How You Like That. This latest incident has only added to the tension between K-pop and Bollywood fandoms.

Controversy heats up over alleged song resemblance Getty Images

As the online battle rages on, it’s clear that fan wars can quickly spiral out of control. While Jennie’s full song is set to release on March 7, the debate over its similarities to Rani’s Theme continues. Whether this feud will fizzle out or escalate further remains to be seen, but one thing is certain: social media can turn even the smallest comparisons into a full-blown controversy.

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How Southeast Asian storytelling became one of Netflix’s fastest-growing global pillars

Highlights:

  • Netflix says global viewing of Southeast Asian titles rose almost 50% between 2023 and 2024.
  • Premium VOD revenue in the region reached £1.44 billion (₹15,300 crore) last year, with 53.6 million subscriptions.
  • Netflix holds more than half of the region’s total viewing and remains its biggest investor in originals.
  • New rivals, including Max, Viu and Vidio, are forcing sharper competition.
  • Local jobs, training and tourism are increasing as productions expand across the region.

Last year, something shifted in what the world watched. Global viewership of Southeast Asian content on Netflix grew by nearly 50%, and this isn't just a corporate milestone; it’s a signal. Stories from Jakarta, Bangkok, and Manila are no longer regional curiosities. They are now part of the global mainstream.

The numbers tell a clear story. Over 100 Southeast Asian titles have now entered Netflix’s Global Top 10 lists. More than 40 of those broke through in 2024 alone. This surge is part of a bigger boom in the region’s own backyard. The total premium video-on-demand market in Southeast Asia saw viewership hit 440 billion minutes in 2024, with revenues up 14% to £1.44 billion (₹15,300 crore). Netflix commands over half of that viewership and 42% of the revenue. They have a clear lead, but the entire market is rising.

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