Aishwarya Rai reigns the Cannes 2025 red carpet in a £2.9 million ruby necklace and handwoven ivory Banarasi saree
With 500 carats of Mozambique rubies around her neck and sindoor in her hair, Aishwarya blended tradition and feminine strength on the global red carpet.
Aishwarya Rai stuns in a white Manish Malhotra saree paired with a 500-carat ruby necklace at Cannes
Pooja Pillai is an entertainment journalist with Asian Media Group, where she covers cinema, pop culture, internet trends, and the politics of representation. Her work spans interviews, cultural features, and social commentary across digital platforms.
She began her reporting career as a news anchor, scripting and presenting stories for a regional newsroom. With a background in journalism and media studies, she has since built a body of work exploring how entertainment intersects with social and cultural shifts, particularly through a South Indian lens.
She brings both newsroom rigour and narrative curiosity to her work, and believes the best stories don’t just inform — they reveal what we didn’t know we needed to hear.
Aishwarya Rai Bachchan arrived at the 2025 Cannes Film Festival with the grace and impact only she can command. For her 22nd appearance, she skipped the usual fashion formulas and stepped onto the red carpet in a handwoven ivory Banarasi saree by Manish Malhotra. With her sindoor clearly visible and a smile that lit up the red carpet, Aishwarya didn’t just attend Cannes but took it back to its roots, on her own terms.
The saree, built like a gown but rooted in tradition, featured hand embroidered zari in silver and a flowing lace train that moved like a dream. She paired the look with a dramatic cape style dupatta that shimmered under the lights, and jewellery that turned heads, over 500 carats of Mozambique rubies and uncut diamonds wrapped around her neck. The red lip, the signature hair parted with sindoor, every element was deliberate, and every detail carried a message.
Aishwarya greets fans and photographers and pose for photographs at Cannes 2025Getty Images
Her look felt like a quiet celebration of Indian craftsmanship, but it was also personal. She greeted the cameras with a folded namaste, waved to fans, and blew kisses, making her presence feel like a moment of stillness amid all the flash. As a long time ambassador for L'Oréal Paris, she attended the premiere of The History of Sound, holding her own among the global fashion elite.
With sindoor and a smile Aishwarya brings Indian elegance to the global red carpetGetty Images
But this year, Cannes wasn’t just about Aishwarya. India showed up strong. Neeraj Ghaywan’s Homebound received a standing ovation after its premiere in the Un Certain Regard section, with stars Janhvi Kapoor, Ishaan Khatter, and Vishal Jethwa walking the red carpet alongside him. Satyajit Ray’s restored classic Aranyer Din Ratri was screened in Cannes Classics, introduced by Wes Anderson. Veterans Sharmila Tagore and Simi Garewal were present, marking a moment of reverence and recognition for Indian cinema’s legacy.
Filmmaker Payal Kapadia, who made history last year, returned as a member of the main competition jury, a proud moment in itself.
And yet, despite all the big names and powerful moments, when Aishwarya stepped onto the red carpet in that saree, everything paused. For many fans, Cannes truly begins when she arrives. As one put it simply online: “Queen is always a queen.”
Bollywood horror has gone mainstream: bigger budgets, big stars, family audiences.
Roots: Mahal (1949) to the Ramsay Brothers' cult run of the 1970s–80s.
Modern hits pair folklore with comedy, as seen in Tumbbad, Stree, Munjya, and now Thamma & Maa.
Technical leap: prosthetics and CGI have "gone to the next level"; budgets now reach mainstream scale.
Remember when Bollywood horror meant creaky doors in a haunted haveli and a woman in a white sari? Forget it. We are in an era where a ghost's main ambition is not revenge, but finding a wife, where ancient mythology collides with suburban kitchens, and a mother's love can literally summon a goddess. The genre has exploded into the mainstream, and clearly everyone is buying a ticket.
The horror revolution: How Bollywood turned ghosts, goddesses, and gore into gold Instagram/thammamovie/netflix_in/maddockfilms
Where did this all begin?
The lineage is long. Kamal Amrohi's Mahal (1949), a chilly, melodramatic original, is often cited as Hindi horror's starting point. The Ramsay Brothers then carried the torch through the 1970s and 80s, churning out roughly 30 low-budget creature features that made haunted havelis a cult staple. Their old formula was simple: lurid gore, sex, and cheap shocks because "blood and sex pulled crowds."
As Deepak Ramsay puts it, "There are new stories, fresh talent, and all of this is leading to a resurgence. Films that were once niche are turning out to be blockbusters."
Kamal Amrohi's Mahal Youtube Screengrab
Why is Bollywood horror trending now?
Two things: smarter storytelling and better tech. Filmmakers stopped copying Western ghosts and started mining local myths, as seen in Tumbbad and Stree, and they mixed scares with laughs.
"The moment you get scared, your first reaction after the shock is to laugh," Ram Gopal Varma says, and that laugh is the neat trick, making scares sharable.
Aditya Sarpotdar explains the appeal bluntly: "There is a huge audience wanting to watch such movies. When catering to mass audiences, humour becomes key." His Munjya proved it: "Children pulled their parents to theatres." You cannot get more mainstream than that.
For decades, horror was the B-movie cousin no one wanted to acknowledge. Big stars stayed away, the effects were cheap, and an 'Adults' certificate locked out half the family audience. But not anymore. Maa (June 2025) saw Kajol in a mythic, bloody role that shocked and thrilled the audience. Thamma (Diwali 2025) is being billed as "a bloody love story" with Ayushmann Khurrana and Rashmika Mandanna in a vampire-romance that pairs fangs with dance numbers. Sequels and studio universes hits like Stree 2, Chhorii 2, and lighter fare like The Bhootnii keep the pipeline full.
Deepak Ramsay even points to the tech shift: "From as little as £20,000 to make a horror film, now budgets are closer to £7.2 million."
Veterans say prosthetics and CGI have "gone to the next level," so monsters finally look convincing.
Bollywood horror is having a moment, and it's brilliant
However, the quick, messy truth is the genre still trips; it suffers from a tonal wobble and silly beats, but it is honest. Horror has stopped hiding at midnight and is selling tickets at matinées. Directors joke about the next move. "I would love to see Shah Rukh Khan attempt horror," says Sarpotdar, but the point is clear. What was once pulpy trash has become a lively, profitable stretch of mainstream cinema. It is rough around the edges, loud, sometimes ridiculous, and that is exactly why it is working.
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