With his brooding charm, striking screen presence, impressive acting ability and fiercely loyal fan base, Vivian Dsena has carved a niche for himself on Indian television.
From playing the intense Rishabh Kundra in Madhubala – Ek Ishq Ek Junoon to the vampire Abhay Raichand in Pyaar Kii Ye Ek Kahaani, and the emotionally complex Harman in Shakti – Astitva Ke Ehsaas Ki, Dsena has always picked roles that challenge the norm – and he has done it all on his own terms.
Most recently, he entered the popular reality show Bigg Boss after years of turning it down, and made a strong impression on viewers.
Eastern Eye caught up with the massively popular star, who shuttles between Mumbai and Bahrain, to reflect on his journey. He also spoke about what truly matters in life, family, creative inspirations, his dream role, the one thing he wants to master, the secret of a good performance, his loyal fanbase and why he likes being unpredictable.
Vivian Dsena getty images
You have always done everything on your own terms. How do you reflect on that career journey? Conviction is the most important thing for an actor. With every project, I had to convince myself that I could play the character and look the part. Only then would I say yes. That’s why I’ve always been selective. God has also been kind. I’ve had four shows on air as a lead, and by God’s grace, all were successful. So yes, conviction has played a huge role in my career.
Did you decide early on to prioritise quality over quantity? It just happened by chance. I was someone in the right place at the right time – although there’s been a lot of hard work behind it. But they say when something is destined for you, sometimes you walk towards it, and sometimes it walks towards you. I think I chose the right roles at the right time. Heartfelt thanks to God and my lovely viewers.
They asked you every year to do Bigg Boss, and you always refused. What changed? My wife and I were talking about work. She said, “Baba, you need to step out of your comfort zone. You’re not going back to another daily soap, so why not try Bigg Boss?” I asked, “Are you sure?” But she was the one who convinced me. It was mainly Nouran who encouraged me to do the show.
How do you look back on your experience on Bigg Boss? It was a fantastic experience – something I achieved as a person. There were moments when I felt anxious or angry, like anyone would, but I managed to control myself while living in that house.
What did you learn about yourself in that setting? Bigg Boss is about survival of the fittest. In life, you meet all kinds of people – some kind, some who teach you something, and some you’d prefer not to meet again, but destiny brings them into your life. That’s how life is – full of such encounters – and it carries on, even after a show like Bigg Boss.
Would you have done anything differently? No, I wouldn’t. That’s who I am and how I’ve always been. We all grow into the people we are. Asjad, you’ve known me for nearly 16 years — since I first started playing lead roles. I’ve changed a lot over time. I’m a father now. Life teaches you constantly.
You’re known for being unpredictable. What’s your plan next? (Laughs) I think that unpredictability is what people love about me – and I enjoy it too. It’s like that line from The Devil’s Advocate, where Al Pacino says, “I’m a surprise. They don’t see me coming.” That surprise element keeps things exciting and keeps me energised. What I can share, as a brother, is that there are some projects coming up – including web shows I’m in talks for. Hopefully, you’ll see me in a new kind of role soon.
Vivian Dsenagetty images
What inspires you creatively? My fans. They made me who I am. I still remember when you first contacted me because of fan demand. I was surprised that people in London knew me! I even asked you, “Do people in London know who I am?” So yes – it’s always been the audience that inspires me.
You have an incredibly loyal fan base. What does that love mean to you? It means a lot. It keeps me creatively alert. More than just loving them back, I feel responsible towards them. I owe it to them to work hard, explore new characters, avoid repetition, and be a good role model.
Is there one role you haven’t played but would love to? Yes – I’d love to play a rock star. That’s one character I really want to take on in a well-written story.
You’ve stayed away from films so far. Is that still your choice? Right now, there’s a lot to focus on – non-fiction TV and web shows – so that’s where my attention is. But if a good film came along, I wouldn’t rule it out. You can do just TV and OTT and still survive – and thrive! By God’s grace and my fans’ love, I’ve survived for 17 years without doing a film. Inshallah, I’ll continue to do so.
You’re widely seen as a very good actor. What’s the secret to a strong performance? Thank you, brother – it means a lot coming from you, since you’ve seen my whole journey. For me, it starts with connecting to the character. If I can’t feel it, I won’t take it. There have been shows where I said no right after the narration because I couldn’t relate to the character. You need to understand the role – and believe in it completely.
What are your biggest passions away from work? Spending time with my family. I live in Mumbai, and they’re in Bahrain, so whenever I get the chance, I travel to be with them. That’s the most fulfilling part of my life outside work.
If you could master one new thing, what would it be? Skydiving has always been on my bucket list. But it can wait – there are other things to focus on first.
And your wife would never let you do it. She wouldn’t stop me – but once I master it, she definitely won’t come with me. And she won’t let the kids join me either.
What’s your idea of happiness today? What I’ve realised in 36 years is that we all work hard for our families – for the people waiting for us at home. The deepest contentment comes from family and their comfort. That’s where real happiness lies.
You’ve become a strong role model for the younger generation. There’s a difference between being popular and being a responsible celebrity. A popular person says things to please the crowd. A responsible celebrity says things that add value to society. That’s the difference – and I believe in leading by example.
What advice would you give young people starting their careers? Never give up. There will be moments when it feels like everything is falling apart. But when you think it’s the end, it’s actually not. It’s the beginning of a new journey – one you can’t see yet.
Why do you love being an actor? Because I believe this is what I do best – by God’s grace and with the love of my fans.
AI can make thousands of podcast episodes every week with very few people.
Making an AI podcast episode costs almost nothing and can make money fast.
Small podcasters cannot get noticed. It is hard for them to earn.
Advertisements go to AI shows. Human shows get ignored.
Listeners do not mind AI. Some like it.
A company can now publish thousands of podcasts a week with almost no people. That fact alone should wake up anyone who makes money from talking into a mic.
The company now turns out roughly 3,000 episodes a week with a team of eight. Each episode costs about £0.75 (₹88.64) to make. With as few as 20 listens, an episode can cover its cost. That single line explains why the rest of this story is happening.
When AI takes over podcasts human creators are struggling to keep up iStock
The math that changes the game
Podcasting used to be slow and hands-on. Hosts booked guests, edited interviews, and hunted sponsors. Now, the fixed costs, including writing, voice, and editing, can be automated. Once that system is running, adding another episode barely costs anything; it is just another file pushed through the same machine.
To see how that changes the landscape, look at the scale we are talking about. By September 2025, there were already well over 4.52 million podcasts worldwide. In just three months, close to half a million new shows joined the pile. It has become a crowded marketplace worth roughly £32 billion (₹3.74 trillion), most of it fuelled by advertising money.
That combination of a huge market plus near-zero marginal costs creates a simple incentive: flood the directories with niche shows. Even tiny audiences become profitable.
What mass production looks like
These AI shows are not replacements for every human program. They are different products. Producers use generative models to write scripts, synthesise voice tracks, add music, and publish automatically. Topics are hyper-niche: pollen counts in a mid-sized city, daily stock micro-summaries, or a five-minute briefing on a single plant species. The episodes are short, frequent, and tailored to narrow advertiser categories.
That model works because advertisers can target tiny audiences. If an antihistamine maker can reach fifty people looking up pollen data in one town, that can still be worth paying for. Multiply that by thousands of micro-topics, and the revenue math stacks up.
How mass-produced AI podcasts are drowning out real human voicesiStock
Where human creators lose
Podcasting has always been fragile for independent creators. Most shows never break even. Discoverability is hard. Promotion costs money. Now, add AI fleets pushing volume, and the problem worsens.
Platforms surface content through algorithms. If those algorithms reward frequency, freshness, or sheer inventory, AI producers gain an advantage. Human shows that take weeks to produce with high-quality narrative, interviews, or even investigative pieces get buried.
Advertisers chasing cheap reach will be tempted by mass AI networks. That will push down the effective CPMs (cost per thousand listens) for many categories. Small hosts who relied on a few branded reads or listener donations will see the pool shrink.
What listeners get and what they lose
Not every listener cares if a host is synthetic. Some care only about the utility: a quick sports update, a commute briefing, or a how-to snippet. For those use cases, AI can be fine, or even better, because it is faster, cheaper, and always on.
But the thing is, a lot of podcast value comes from human quirks. The long-form interview, the offbeat joke, the voice that makes you feel known—those are hard to fake. Studies and industry voices already show 52% of consumers feel less engaged with content. The result is a split audience: one side tolerates or prefers automated, functional audio; the other side pays to keep human voices alive.
When cheap AI shows flood the market small creators lose their edgeiStock
Legal and ethical damage control
Mass AI podcasting raises immediate legal and ethical questions.
Copyright — Models trained on protected audio and text can reproduce or riff on copyrighted works.
Impersonation — Synthetic voices can mirror public figures, which risks deception.
Misinformation — Automated scripts without fact-checking can spread errors at scale.
Transparency — Few platforms force disclosure that an episode is AI-generated.
If regulators force tighter rules, the tiny profit margin on each episode could disappear. That would make the mass-production model unprofitable overnight. Alternatively, platforms could impose labelling and remove low-quality feeds. Either outcome would reshape the calculus.
How the industry can respond through practical moves
The ecosystem will not collapse overnight.
Label AI episodes clearly.
Use discovery algorithms that reward engagement, not volume.
Create paywalls, memberships, or time-listened metrics.
Use AI tools to help humans, not replace them.
Industry standards on IP and voice consent are needed to reduce legal exposure. Platforms and advertisers hold most of the cards here. They can choose to favour volume or to protect quality. Their choice will decide many creators’ fates.
Three short scenarios, then the point
Flooded and cheap — Platforms favour volume. Ads chase cheap reach. Many independent shows vanish, and audio becomes a sea of similar, useful, but forgettable feeds.
Regulated and curated — Disclosure rules and smarter discovery reward listener engagement. Human shows survive, and AI fills utility roles.
Hybrid balance — Creators use AI tools to speed up workflows while keeping control over voice and facts. New business models emerge that pay for depth.
All three are plausible. The industry will move towards the one that matches where platforms and advertisers put their money.
Can human podcasters survive the flood of robot-made showsiStock
New rules, old craft
Machines can mass-produce audio faster and cheaper than people. That does not make them better storytellers. It makes them efficient at delivering information. If you are a creator, your defence is simple: make content machines cannot copy easily. Tell stories that require curiosity, risk, restraint, and relationships. Build listeners who will pay for that difference.
If you are a platform or advertiser, your choice is also simple: do you reward noise or signal? Reward signal, and you keep what made podcasting special. Reward noise, and you get scale and a thinner, cheaper industry in return. Either way, the next few years will decide whether podcasting stays a human medium with tools or becomes a tool-driven medium with a few human highlights. The soundscape is changing. If human creators want to survive, they need to focus on the one thing machines do not buy: trust.
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