Surgeon advises patient to eat more to qualify for weight loss surgery
During an undercover operation at a sales day in Glasgow, a hospital was found accepting patients whose BMI did not meet the criteria for bariatric surgery
A Turkish doctor, Dr Ogün Erşen, who specialises in weight loss "holidays" abroad, advised an undercover BBC reporter to gain weight to qualify for gastric sleeve surgery.
Despite the reporter having a BMI within the healthy range of 24.4, Dr Erşen instructed her to "eat some snacks" to increase her BMI to 30, the required level for the surgery, an exclusive report by the BBC said.
During the consultation, no medical checks were conducted, and the reporter's BMI information was provided without actual weighing.
Dr Erşen proposed scheduling the surgery for three months later and encouraged weight gain in the meantime.
A health expert informed the BBC that urging a patient to gain weight to meet the surgery threshold is entirely unethical.
Emphasising the risks associated with irreversible surgery, the expert said that such procedures should only be done when medically necessary.
Referrals to weight management services in Scotland have surged by 96% compared to pre-pandemic levels, with NHS waiting lists for bariatric surgery exceeding four years in some regions.
While private bariatric surgery in the UK can cost between £10,000 and £15,000, booking weight-loss surgery in Turkey can be as low as £2,000.
However, a BBC Disclosure investigation has exposed unethical practices by some companies offering budget weight-loss "holidays" abroad, with Ekol Hospitals among the Turkish companies targeting British customers.
During an undercover operation at a sales day in Glasgow, Ekol was found accepting patients whose BMI did not meet the criteria for bariatric surgery.
In the UK, patients with a BMI of less than 40 and no severe co-morbidities related to obesity would typically be rejected for weight-loss surgery, however, the international IFSO guidelines set the threshold lower, at 35.
Bariatric surgery, also referred to as weight-loss surgery, is used by the NHS as a last-resort treatment for individuals with severe obesity (having a body mass index of 40 or above, or 35 plus other obesity-related health conditions).
Patients must have attempted and failed to achieve clinically beneficial weight loss through all other appropriate non-surgical methods and must be deemed fit for surgery.
The two most prevalent types of weight loss surgery include sleeve gastrectomy or gastric bypass, involving the removal of a portion of the stomach or rerouting the digestive system past most of the stomach, and gastric band, which utilises a band to reduce the stomach's size, necessitating less food to induce a feeling of fullness.
During the Ekol sales day, two undercover journalists presented false medical information that should have disqualified them.
They claimed their BMIs were 29 and 33, with one citing depression, all of which should have raised concerns for the consultant.
An Ekol sales representative also encouraged the reporter to consume more and return for surgery at a later date.
In a statement, Ekol Hospitals said, "We completely refute the suggestion that our hospital accepts patients for surgeries who do not meet international guidelines or criteria.
"Whilst at the hospital, a full and extensive health check is completed."
Additionally, Dr Erşen denied making comments encouraging a patient to gain weight.
Omar Khan, the chairman of the National Bariatric Surgery Registry and a consultant bariatric surgeon, expressed serious concerns about the consultation, describing it as "utterly indefensible."
He emphasised that it appears the surgeon is pushing the patient to meet the target for surgery, which he deems completely unethical.
Khan highlighted the importance of balancing the risks of surgery against the potential benefits of weight loss surgery, stating that performing surgery on someone who is thin is pointless as they would bear the risks without gaining any benefits.
Gill Baird, who operates a cosmetic surgery business in Glasgow, mentioned that she frequently turns away individuals for weight-loss surgery when they do not meet the specified criteria.
Baird noted that in her cosmetic surgery business, they even check for stones in patients' pockets at the scales due to instances where individuals try to make themselves appear heavier by placing weights in their pockets.
She said those who resort to such desperate measures do not fully comprehend the health risks involved.
Baird shared a tragic incident involving a UK patient who had sought a particular procedure but did not meet the criteria.
Despite being advised against it, the patient opted for a provider abroad and, unfortunately, passed away a few weeks later due to the surgery performed overseas.
This incident highlights the serious consequences of seeking weight-loss surgery outside established guidelines.
Jay's grandma’s popcorn from Gujarat is now selling out everywhere.
Ditched the influencer route and began posting hilarious videos online.
Available in Sweet Chai and Spicy Masala, all vegan and gluten-free
Jayspent 18 months on a list. Thousands of names. Influencers with follower counts that looked like phone numbers. He was going to launch his grandmother's popcorn the right way: send free bags, wait for posts, pray for traction. That's the playbook, right? That's what you do when you're a nobody selling something nobody asked for.
Then one interaction made him snap. The entitlement. The self-importance. The way some food blogger treated his family's recipe like a favour they were doing him. He looked at his spreadsheet. Closed it. Picked up his phone and decided to burn it all down.
Now he makes videos mocking the same people he was going to beg for help. Influencers weeping over the wrong luxury car. Creators demanding payment for chewing food on camera. Someone having a breakdown about ice cubes. And guess what? The internet ate it up. His popcorn keeps selling out. And from Gujarat, his grandmother's 60-year-old recipe is now moving units because her grandson got mad enough to be funny about it.
Jay’s grandma’s popcorn from Gujarat is now selling out everywhere Instagram/daadisnacks
The kitchen story
Daadi means grandmother in Hindi. Jay's daadi came to America from Gujarat decades ago. Every weekend, she made popcorn with the spices she grew up with, including cardamom, cinnamon, and chilli mixes. It was her way of keeping home close while living somewhere that didn't taste like it.
Jay wanted that in stores. Wanted brown faces in the snack aisle. It didn’t happen overnight. It took a couple of years to get from a family recipe to something they could actually sell. Everyone pitched in, including his grandmom, uncle, mum. The spices come from small local farmers. There are just two flavours for now, Sweet Chai and Spicy Masala. It’s all vegan and gluten-free, packed in bright bags that instantly feel South Asian.
The videos don't look like marketing. They look like someone venting at 11 PM after scrolling too long. He nails the nasal influencer voice. The fake sympathy. “I can’t believe this,” he says in that exaggerated influencer tone, “they gave me the cheaper car, only eighty grand instead of one-twenty.” That clip alone blew up, pulling in close to nine million views.
Most people don't know they're watching a snack brand. They think it's social commentary. Jay never calls himself an influencer. He says he’s a creator, period. There’s a difference, and he makes sure people know it. His TikTok has around three hundred thousand followers, Instagram about half that. The comments read like a sigh of relief, people fed up with fake polish, finally hearing someone say what everyone else was thinking.
This fits into something called deinfluencing; people pushing back against the buy-everything-trust-nobody cycle. But Jay's version has teeth. He's naming names, calling out the economics. Big venture money flows to chains with good lighting. Family businesses with actual stories get ignored because their content isn't slick enough.
Jay watched his New York neighbourhood change. Chains moved in. Influencers posted about places that had funding and were aesthetic. The old spots, the family ones, got left behind. His videos are about that gap. The erosion of local culture by money and aesthetics.
"Big chains and VC-funded businesses are promoted at the expense of local ones," he said. His content doesn't just roast influencers. It promotes other small food makers who can't afford to play the game. He positions Daadi as a defender of something real against something plastic.
And it's working. Not just philosophically. Financially. The videos drive traffic. People click through, try the popcorn, come back. The company can't keep stock. That's the proof.
Daadi popcorn features authentic Gujarat flavours like Sweet Chai and Spicy Masala, all vegan and gluten-free Daadi Snacks
The blowback
People unfollow because they think he's too harsh. Jay's take: "I would argue I need to be meaner."
In May, he posted that he's not chasing content creation money like most people at his follower count. "I post to speak my mind and help my family's snack biz." That's a different model. Most brands pay influencers to make everything look perfect. They chase viral polish, and Jay does the opposite. In fact, he weaponises rawness and treats criticism like a product feature.
The internet mostly backs him. Reddit threads light up with support. One commenter was "toxic influencers choking on their matcha lattes searching their Balenciaga bags." Another: "Influencers are boring and unoriginal and can get bent." The anger is shared. Jay simply gave it a microphone and a snack to buy.
Jay's success says something about where things are going. People are done with curated perfection. They can smell the artificiality now. They respond to brands that feel like humans rather than committees. Daadi doesn't sell aspiration. Doesn't sell a lifestyle. Sells popcorn and a point of view.
The quality matters, including the spices, the sourcing, and the family behind it. But the edge matters too. He’s not afraid to say what most brands tiptoe around. “We just show who we are,” Jay says. “No pretending, no gloss. People can feel that and that’s when they reach for the popcorn.”
Most small businesses can't afford to play the traditional game. Can't pay influencers. Can't hire agencies. Can't fake their way into feeds. Maybe they don't need to. Maybe honesty and humour can cut through if they're sharp enough. If the product backs it up. If the story is real and the person telling it isn't trying to sound like a PR script.
This started with a list Jay didn't use. The business took off the moment he stopped trying to play by the usual rules and started speaking his mind. Turns out, honesty sells. And yes, the popcorn really does taste good.
Daadi Snacks merch dropInstagram/daadisnacks
The question is whether this scales. Whether other small businesses watch this and realise they don't need to beg for attention from people who don't care. Right now, Daadi keeps selling out. People keep watching. The grandmother's recipe that was supposed to need influencer approval is doing fine without it. Better than fine. Turns out the most effective marketing strategy might just be giving a damn and not being afraid to show it.
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