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British South Asians failing to get their ‘5 a day’: Experts

By Nadeem Badshah

FEWER than half of British Asian adults eat five fruit or vegetable portions daily, compared to around 56 per cent of white people, as experts warned the figures are a “wake-up call”.


Some 47 per cent of people of South Asian origin in England had the recommended amount in 2017-2018, compared to 48.9 per cent in 2016-2017.

British Asians also lag behind Chinese people, where half of the adults had their five-a-day, as well as people of mixed heritage. The data published by Sport England found that the national average among adults eating enough fruit and vegetables was 54.8 per cent.

Health experts have called for more education in schools and places of worship, with people of south Asian origin up to six times more likely to develop type 2 diabetes than white Europeans.

Dr Chandra Kanneganti, a GP in Staffordshire, told Eastern Eye: “Our staple food and diet from the Indian subcontinent is chapattis, rice and curry.

“(Some people) have not been taught about eating fruit and veg. The tradition of the meal is the case for generations.

“Health awareness is happening but not at the level we expect. We have to think about health promotions at schools during lunchtime, in mosques, temples, gurdwaras, with leaflets.

“No wonder we have higher cardiovascular risks and die earlier. It should be a wake-up call and a warning to change our lifestyle.”

The NHS has been running a ‘5 A Day’ campaign urging Britons to eat five portions of fruit or vegetables every day, which works out to around 80g per portion.

The campaign is based on advice from the World Health Organization, which recommends eating a minimum of 400g of fruit and vegetables a day to lower the risk of serious health problems such as heart disease, stroke and some types of cancer.

Tam Fry is the patron of the Child Growth Foundation and chairman of the National Obesity Forum. He told Eastern Eye: “There is no easy answer as to what should be done, apart from a policy of subsidising fruit and veg with money from levies. The Sugary Drinks Industry Levy now pays for school breakfasts and additional PE lessons and sports facilities.

“The forum would like to see further levies on “unhealthy “ food or its ingredients put to making healthier food cheaper.”

Separate figures in July showed 57 per cent of British Asians were overweight or obese in 2017-2018, lower than the national average, with the figure rising to 62.9 per cent for white Britons and 72.8 per for black people.

Dr Kailash Chand, honorary vice-president of the British Medical Association, said healthyeating campaigns should focus more on the risks of “ultra-processed foods” like ready meals.

He said: “The five-a-day is not evidence-based. Furthermore, many ultra-processed foods get a ‘one of your 5 a day’ pass on marketing claims which reveals the farce of food promotion and labelling in this country.

“Public health messaging should focus on minimising consumption of ultra-processed foods which now makes up a staggering half of the British diet.

“A simple rule of thumb is if it comes out of a packet and has five or more ingredients, it’s not a food that is part of a healthy balanced diet.”

Meanwhile, a poll this month found that many parents are confused about how to give their children a healthy diet.

The research by Boots Kids Vitamins found two-thirds of parents do not know what vitamins and minerals their youngsters need, and one in 10 admitted they had “no idea” why kids need five portions of fruit and veg a day.

Parminder Kaur, a Boots Kids Vitamins’ spokeswoman, said: “While sources like the internet have made lots of information available, there is also a lot of disinformation out there which can be hard to filter out. So, it’s not surprising there is confusion around how much we need of certain types of vitamins, or even where to get them from.”

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Kim Kardashian's SKIMS opens on Regent Street, in the same country her love life won't stop making headlines

Kim Kardashian attends the 2026 Met Gala celebrating "Costume Art" at the Metropolitan Museum of Art on May 04, 2026 in New York City. (Photo by Dimitrios Kambouris/Getty Images for The Met Museum/Vogue)

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Kim Kardashian's SKIMS opens on Regent Street, in the same country her love life won't stop making headlines

Key Highlights:

  • SKIMS has opened its first European flagship store, a 12,000 square foot site on London's Regent Street, its biggest single move into the UK market to date.
  • The store was designed by Rafael de Cárdenas, the same architect behind SKIMS' New York flagship, and features a nude sculpture by longtime collaborator Vanessa Beecroft.
  • The opening lands in the same summer Kardashian's relationship with Formula 1 driver Lewis Hamilton has been playing out publicly across Britain, from the Cotswolds to a shared trip through Tokyo.
There are a handful of people on earth whose store openings and whose love lives both make global news in the same breath. Kim Kardashian is one of them, and this summer, both have happened in the same country at the same time.
SKIMS, the shapewear brand she built into a multi-billion-dollar label, has just opened its first flagship store outside America, taking over a 12,000 square foot corner site on Regent Street. It's a genuine landmark for the brand. It's also, almost incidentally, happening in the exact country where her relationship with Lewis Hamilton has been playing out in public for months.

What does the store actually feel like inside?

Walk in, and the first thing you see is a towering nude sculpture by artist Vanessa Beecroft, lit from above by an oversized ceiling disc, framed by curved walls in the same fleshy, neutral tones SKIMS uses on its packaging. It's the kind of entrance built for a photo, and it's clearly meant to be one. The rest of the two-level store follows the same language throughout: soft curves, cream and beige everywhere, cabinets rounded enough to double as seats. It was designed by Rafael de Cárdenas, the same studio behind SKIMS' Fifth Avenue flagship in New York, so the London store deliberately echoes that one rather than starting from scratch.
Kardashian called London "one of the most inspiring fashion cities" in a statement marking the opening, and the choice to make it SKIMS' first flagship outside America wasn't accidental. Inside, shoppers get access to the brand's full UK range in one place for the first time, shapewear, loungewear, menswear, and the NikeSKIMS collaboration line, rather than piecing it together online.

Why has she been so visible in Britain this year?

Because the store isn't the only reason. Kardashian's relationship with Formula 1 world champion Lewis Hamilton became public in February, and since then the pair have been photographed together at a private members' club in the Cotswolds, walking arm in arm through Tokyo, and browsing a Vivienne Westwood store on the same trip. It's the kind of relationship that seems to generate a new set of paparazzi photos every few weeks, in a different country each time.
Not everyone is convinced it's as simple as it looks. Some entertainment outlets have reported anonymous claims that the relationship functions partly as a "showmance," a strategically timed pairing rather than a purely private one. Neither Kardashian nor Hamilton has addressed that characterisation directly, and the two have a longer history than the recent headlines suggest, having first been photographed together at a London awards show back in 2014, years before either was linked to the other romantically.
SKIMS Regent Street, at a glance
Location245-247 Regent Street, London
Size12,000 sq ft, two levels
DesignerRafael de Cárdenas
Notable featureNude sculpture by Vanessa Beecroft
SignificanceSKIMS' first flagship store outside the US
Product rangeShapewear, loungewear, menswear, NikeSKIMS

Is any of this actually connected?

Not officially. There's no suggestion the store opening and the relationship were planned to overlap, and SKIMS has been building toward a European flagship since at least 2021, when a smaller Paris pop-up tested the same visual identity on a much smaller scale. But the coincidence is hard to ignore: for a few months this year, the two most-photographed parts of Kim Kardashian's life, the brand she built and the relationship everyone's trying to decode, have both been unfolding on the same small island, a few hundred miles apart from each other at most.

For a woman whose entire career has run on being watched, Britain's had an unusually good seat this year.