Gayathri Kallukaran is a Junior Journalist with Eastern Eye. She has a Master’s degree in Journalism and Mass Communication from St. Paul’s College, Bengaluru, and brings over five years of experience in content creation, including two years in digital journalism. She covers stories across culture, lifestyle, travel, health, and technology, with a creative yet fact-driven approach to reporting. Known for her sensitivity towards human interest narratives, Gayathri’s storytelling often aims to inform, inspire, and empower. Her journey began as a layout designer and reporter for her college’s daily newsletter, where she also contributed short films and editorial features. Since then, she has worked with platforms like FWD Media, Pepper Content, and Petrons.com, where several of her interviews and features have gained spotlight recognition. Fluent in English, Malayalam, Tamil, and Hindi, she writes in English and Malayalam, continuing to explore inclusive, people-focused storytelling in the digital space.
SS Rajamouli, the visionary director behind global blockbusters like Baahubali and RRR, is once again making waves with his next ambitious project, tentatively titled SSMB 29. Starring Telugu superstar Mahesh Babu, this jungle adventure has become one of the most anticipated films in Indian cinema. However, the journey to bring this cinematic spectacle to life has been anything but smooth, as the production grapples with leaks and heightened security measures to protect its secrets.
The buzz around SSMB 29
Since its announcement, SSMB 29 has been the talk of the town. The film marks the first collaboration between Rajamouli and Mahesh Babu, two powerhouses of Indian cinema. While details about the plot remain tightly under wraps, rumours suggest it is a high-octane jungle adventure with globetrotting elements. The film’s story is penned by Rajamouli’s father, Vijayendra Prasad, who is renowned for crafting epic narratives like Baahubali and RRR.
Adding to the excitement, there are whispers that Priyanka Chopra might join the cast as the female lead, though this has yet to be officially confirmed. If true, this would mark Priyanka’s return to Indian cinema after a hiatus, further elevating the film’s global appeal.
The leaks that shook the production
Despite the team’s best efforts to maintain secrecy, SSMB 29 has faced multiple leaks, causing significant concern. The first breach occurred when photos of Mahesh Babu and Mollywood actor Prithviraj Sukumaran at Hyderabad airport surfaced online. While Prithviraj’s involvement had not been officially announced, his mother accidentally revealed his participation in an interview. A PRO later confirmed that Prithviraj is indeed part of the project, playing a pivotal role.
The second leak came from OTV, which shared footage of a massive set being constructed on Talamali Hilltop in Semiliguda, Koraput, Odisha. The video showcased an expansive open space being prepared for the shoot, complete with intricate details that hinted at the film’s grand scale. Fans were quick to dissect the footage, speculating about the film’s themes and settings.
However, the most alarming leak was a video clip featuring Mahesh Babu shooting for a scene. This footage reportedly revealed a crucial plot detail, prompting the team to take immediate action. Such leaks not only spoil the element of surprise but also risk diluting the impact of the film’s carefully crafted narrative.
Heightened security measures
In response to the leaks, the production team has implemented a three-layer security arrangement to safeguard the remaining schedule. The team is reportedly considering legal action against those responsible for the leaks. This move underscores the importance of maintaining confidentiality in an era where social media can amplify even the smallest breach.
Rajamouli’s vision and legacy
SS Rajamouli is no stranger to grand, ambitious projects. His previous films, Baahubali and RRR, not only shattered box office records but also garnered international acclaim. RRR, in particular, made history by winning an Academy Award for Best Original Song, cementing Rajamouli’s reputation as a global filmmaker.
With SSMB 29, Rajamouli aims to push the boundaries of Indian cinema once again. The film is expected to be a visual spectacle, blending cutting-edge technology with Rajamouli’s signature storytelling. Mahesh Babu, known for his charismatic screen presence, is reportedly undergoing a physical transformation for his role, adding to the film’s allure.
Fan anticipation and expectations
The leaks, while concerning, have only heightened fan anticipation. Social media is abuzz with theories and discussions about the film’s plot, cast, and scale. Fans of both Rajamouli and Mahesh Babu are eagerly awaiting official updates, though the team has remained tight-lipped.
The film officially began with a closed-door puja ceremony in January, followed by an initial schedule in Hyderabad. The team then moved to Odisha for the next leg of shooting. Unlike Rajamouli’s previous films, which often had behind-the-scenes glimpses shared with fans, SSMB 29 has been kept under strict wraps, reflecting the director’s commitment to preserving the film’s surprises.
Forum brings UK and Chinese film professionals together to explore collaborations.
Emerging British-Asian talent gain mentorship and international exposure.
Small-scale dramas, kids’ shows, and adapting popular formats were the projects everyone was talking about.
Telling stories that feel real to their culture, yet can connect with anyone, is what makes them work worldwide.
Meeting three times a year keeps the UK and China talking, creating opportunities that last beyond one event.
The theatre was packed for the Third Shanghai–London Screen Industry Forum. Between panels and workshops, filmmakers, producers and executives discussed ideas and business cards and it felt more than just a summit. British-Asian filmmakers were meeting and greeting the Chinese industry in an attempt to explore genuine possibilities of working in China’s film market.
UK China film collaborations take off as Third Shanghai London Forum connects British Asian filmmakers with Chinese studios Instagram/ukchinafilm
What makes the forum important for British-Asian filmmakers?
For filmmakers whose films explore identity and belonging, this is a chance to show their work on an international stage, meet Chinese directors, talk co-productions and break cultural walls that normally feel unscalable. “It’s invaluable,” Abid Khan said after a panel, “because you can’t create globally if you don’t talk globally.”
And it’s not just established names. Young filmmakers were all around, pitching ideas and learning on the go. The forum gave them a chance to get noticed with mentoring, workshops, and live pitch sessions.
Which projects are catching international attention?
Micro-dramas are trending. Roy Lu of Linmon International says vertical content for apps is “where it’s at.” They’ve done US, Canada, Australia and next stop, Europe. YouTube is back in focus too, thanks to Rosemary Reed of POW TV Studios. Short attention spans and three-minute hits, she’s ready.
Children’s and sports shows are another hotspot. Jiella Esmat of 8Lions is developing Touch Grass, a football-themed children’s show. The logic is simple: sports and kids content unite families, like global glue.
Then there’s format adaptation. Lu also talked about Nothing But 30, a Chinese series with 7 billion streams. The plan is for an english version in London. Not a straight translation, but a cultural transformation. “‘30’ in London isn’t just words,” Lu says. “It’s a new story.”
Jason Zhang of Stellar Pictures says international audiences respond when culture isn’t just a background prop. Lanterns, flowers, rituals, they’re part of the plot. Cedric Behrel from Trinity CineAsia adds: you need context. Western audiences don’t know Journey to the West, so co-production helps them understand without diluting the story.
Economic sense matters too. Roy Lu stresses: pick your market, make it financially viable. Esmat likens ideal co-productions to a marriage: “Multicultural teams naturally think about what works globally and what doesn’t.”
The UK-China Film Collab’s Future Talent Programme is taking on eight students or recent grads this year. They’re getting the backstage access to international filmmaking that few ever see, including mentorship, festival organising and hands-on experience. Alumni are landing real jobs: accredited festival journalists, Beijing producers, curators at The National Gallery.
Adrian Wootton OBE reminded everyone: “We exist through partnerships, networks, and collaboration.” Yin Xin from Shanghai Media Group noted that tri-annual gathering: London, Shanghai, Hong Kong create an “intensive concentration” of ideas.
Actor-director Zhang Luyi said it best: cultural exchange isn’t telling your story to someone, it’s creating stories together.
The Shanghai-London Screen Industry Forum is no longer just a talking shop. It’s a launchpad, a bridge. And for British-Asian filmmakers and emerging talent, it’s a chance to turn ideas into reality.
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