Starring Prabhas and Pooja Hegde in lead roles, Radhe Shyam is one of the most anticipated films of 2022. After facing several setbacks due to the coronavirus pandemic, the big-ticket period drama is finally set to hit theatres on March 11, 2022.
Ahead of the release of the film, the makers unveiled the theatrical trailer of Radhe Shyam today at a grand event in Mumbai. The trailer has mounted audiences’ anticipation to an all-new level.
The romantic drama has many highlights to woo audiences, right from Prabhas experimenting with his character of a palmist, the voice of megastar Amitabh Bachchan as the narrator of the film, stunning visual effects, picturesque visuals from Italy, Georgia, and Hyderabad to the sizzling chemistry between Prabhas and Pooja Hedge.
At the trailer launch, director Radha Krishna Kumar told the media, “The character of Vikramaditya in Radhe Shyam was inspired by the European palmist Cheiro. We also developed the story by incorporating two or three real-life incidents.”
The high-profile film is set in Europe in the 1970s and explores a very novel and different concept, as seen in the trailer of the film. Just like the film’s songs, posters, and teasers, the trailer also took the internet by storm. While the teaser touched upon the ‘destiny vs love’ mystery, the trailer dived deeper into the film.
Radhe Shyam will hit the marquee simultaneously in Hindi, Telugu, Tamil, and Malayalam. In addition to Prabhas and Pooja Hegde, the film also features Sachin Khedekar, Bhagyashree, Sathyaraj, Priyadarshi Pulikonda, Murli Sharma, Kunaal Roy Kapoor, Riddhi Kumar, Sasha Chettri, and Sathyan in supporting roles.
Directed by Radha Krishna Kumar and produced by Bhushan Kumar and UV Creations, the film is releasing on March 11, 2022.
Keep visiting this space over and again for more updates and reveals from the world of entertainment.
Forum brings UK and Chinese film professionals together to explore collaborations.
Emerging British-Asian talent gain mentorship and international exposure.
Small-scale dramas, kids’ shows, and adapting popular formats were the projects everyone was talking about.
Telling stories that feel real to their culture, yet can connect with anyone, is what makes them work worldwide.
Meeting three times a year keeps the UK and China talking, creating opportunities that last beyond one event.
The theatre was packed for the Third Shanghai–London Screen Industry Forum. Between panels and workshops, filmmakers, producers and executives discussed ideas and business cards and it felt more than just a summit. British-Asian filmmakers were meeting and greeting the Chinese industry in an attempt to explore genuine possibilities of working in China’s film market.
UK China film collaborations take off as Third Shanghai London Forum connects British Asian filmmakers with Chinese studios Instagram/ukchinafilm
What makes the forum important for British-Asian filmmakers?
For filmmakers whose films explore identity and belonging, this is a chance to show their work on an international stage, meet Chinese directors, talk co-productions and break cultural walls that normally feel unscalable. “It’s invaluable,” Abid Khan said after a panel, “because you can’t create globally if you don’t talk globally.”
And it’s not just established names. Young filmmakers were all around, pitching ideas and learning on the go. The forum gave them a chance to get noticed with mentoring, workshops, and live pitch sessions.
Which projects are catching international attention?
Micro-dramas are trending. Roy Lu of Linmon International says vertical content for apps is “where it’s at.” They’ve done US, Canada, Australia and next stop, Europe. YouTube is back in focus too, thanks to Rosemary Reed of POW TV Studios. Short attention spans and three-minute hits, she’s ready.
Children’s and sports shows are another hotspot. Jiella Esmat of 8Lions is developing Touch Grass, a football-themed children’s show. The logic is simple: sports and kids content unite families, like global glue.
Then there’s format adaptation. Lu also talked about Nothing But 30, a Chinese series with 7 billion streams. The plan is for an english version in London. Not a straight translation, but a cultural transformation. “‘30’ in London isn’t just words,” Lu says. “It’s a new story.”
Jason Zhang of Stellar Pictures says international audiences respond when culture isn’t just a background prop. Lanterns, flowers, rituals, they’re part of the plot. Cedric Behrel from Trinity CineAsia adds: you need context. Western audiences don’t know Journey to the West, so co-production helps them understand without diluting the story.
Economic sense matters too. Roy Lu stresses: pick your market, make it financially viable. Esmat likens ideal co-productions to a marriage: “Multicultural teams naturally think about what works globally and what doesn’t.”
The UK-China Film Collab’s Future Talent Programme is taking on eight students or recent grads this year. They’re getting the backstage access to international filmmaking that few ever see, including mentorship, festival organising and hands-on experience. Alumni are landing real jobs: accredited festival journalists, Beijing producers, curators at The National Gallery.
Adrian Wootton OBE reminded everyone: “We exist through partnerships, networks, and collaboration.” Yin Xin from Shanghai Media Group noted that tri-annual gathering: London, Shanghai, Hong Kong create an “intensive concentration” of ideas.
Actor-director Zhang Luyi said it best: cultural exchange isn’t telling your story to someone, it’s creating stories together.
The Shanghai-London Screen Industry Forum is no longer just a talking shop. It’s a launchpad, a bridge. And for British-Asian filmmakers and emerging talent, it’s a chance to turn ideas into reality.
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