Pooja Pillai is an entertainment journalist with Asian Media Group, where she covers cinema, pop culture, internet trends, and the politics of representation. Her work spans interviews, cultural features, and social commentary across digital platforms.
She began her reporting career as a news anchor, scripting and presenting stories for a regional newsroom. With a background in journalism and media studies, she has since built a body of work exploring how entertainment intersects with social and cultural shifts, particularly through a South Indian lens.
She brings both newsroom rigour and narrative curiosity to her work, and believes the best stories don’t just inform — they reveal what we didn’t know we needed to hear.
In an exclusive interview with Eastern Eye, Kajol pulls back the curtain on her most daring role yet. Forget the dimples and that signature bindi for a moment. Kajol, the powerhouse we know for fiery roles and infectious energy, is stepping into chilling new territory. Her upcoming film, Maa, which hits screens on 27 June, isn’t built around cheap jump scares. It’s a raw look at the everyday fears that haunt parents, especially mothers. Chatting with her felt less like a fluff piece and more like an honest heart-to-heart.
Kajol wastes no time explaining what makes Maa stand out. “We’re tackling things mainstream cinema tiptoes around,” she says. “Child safety. The constant pressure of raising kids. The unspoken worries when you have a daughter. Even menstruation.” She lets each topic hang in the air before adding, “That’s exactly what drew me to it. It’s a gripping horror story, yes, but it’s also a chance to sneak in conversations most of us avoid.” Her hope however is simple: people might not dissect every theme consciously, but they’ll walk away questioning what we accept as “normal.”
Stills from the trailer of MaaInstagram/devgnfilms
A horror newcomer finds her groove
Fans know Kajol for her loud performances, energy and fiery roles. In Maa, though, her character radiates a quiet, simmering intensity. Did she have to unlearn her signature style? "Not unlearn," Kajol clarified, "but I was a total horror newbie!" She confessed she rarely watches the genre. "I walked in blind. I had no idea how emotionally and physically draining it would be." The biggest surprise? Finding the right pitch. "Horror has its own frequency. My director, Vishal Furia, kept gently nudging me, 'Ma’am, this is horror. You need to sync with the audience's fear, there are things happening behind."
Stills from the trailer of MaaInstagram/devgnfilms
Three decades in: Embracing freedom
With almost thirty years on screen and sky-high expectations, taking on something so different might sound daunting. Not to Kajol. “Daunting? Nah. I feel free. Freer than most, honestly." She dismissed the idea of proving anything. "I’ve never been in the rat race. I don’t have that 'chase, chase, chase' ambition. I’m perfectly happy chilling at home for a year or two, waiting for something that truly sparks my interest." Ironically, her 33rd year is her busiest in two decades. "But it’s because I want to work, not because I have to. Work is part of my life, not my whole life. That balance is very important to me."
Stills from the trailer of MaaInstagram/devgnfilms
Behind the scenes: Producer’s hat
Wearing a producer's hat this time, was there a hill she was willing to die on creatively? Kajol quickly deflected praise. "Honestly, huge credit goes to Ajay Devgn. He was the driving force ensuring 'Maa' looks and feels premium. Ajay made sure Maa looks and sounds top notch,” she admits. “In today’s world, a movie must hit a certain visual and technical bar just to get noticed.” From VFX and music to the film’s overall vibe and marketing push, they poured everything into creating a polished experience. “We can’t wait to see how audiences react on the 27th.”
Stills from the trailer of MaaInstagram/devgnfilms
The Real Takeaway? Just Enjoy Yourself
So, what big truth does Maa hold up for viewers? Kajol cut through expectations: “It’s not a preachy film. You won’t leave thinking, ‘Oh, that was the lesson!’” Instead, she insists, “You might have more fun than you expect. This one sneaks up on you.” For her and Ajay, that’s the point: “We make films to be felt and savoured, not overanalysed. So, relax and feel it and just have a lot of fun.”
Playing a mother pushed beyond reason in Maa. So, how did Kajol the real-life mom handle that? “Protecting your child is primal,” she says without hesitation. What shook her most was her character’s unyielding grit. “In reality, most of us would crumble under that kind of pressure. But she keeps going, even when all hope seems lost. That drive like that ‘I have to do something’ energy, that’s what I want everyone to take away.”
Kajol’s journey with Maa is all about confronting societal shadows and embracing genre challenges she never saw coming. This is a film that confronts real fears head on, guided by a performer unafraid to strip away artifice. Ready to see Kajol like never before? Maa arrives 27 June.
AI can make thousands of podcast episodes every week with very few people.
Making an AI podcast episode costs almost nothing and can make money fast.
Small podcasters cannot get noticed. It is hard for them to earn.
Advertisements go to AI shows. Human shows get ignored.
Listeners do not mind AI. Some like it.
A company can now publish thousands of podcasts a week with almost no people. That fact alone should wake up anyone who makes money from talking into a mic.
The company now turns out roughly 3,000 episodes a week with a team of eight. Each episode costs about £0.75 (₹88.64) to make. With as few as 20 listens, an episode can cover its cost. That single line explains why the rest of this story is happening.
When AI takes over podcasts human creators are struggling to keep up iStock
The math that changes the game
Podcasting used to be slow and hands-on. Hosts booked guests, edited interviews, and hunted sponsors. Now, the fixed costs, including writing, voice, and editing, can be automated. Once that system is running, adding another episode barely costs anything; it is just another file pushed through the same machine.
To see how that changes the landscape, look at the scale we are talking about. By September 2025, there were already well over 4.52 million podcasts worldwide. In just three months, close to half a million new shows joined the pile. It has become a crowded marketplace worth roughly £32 billion (₹3.74 trillion), most of it fuelled by advertising money.
That combination of a huge market plus near-zero marginal costs creates a simple incentive: flood the directories with niche shows. Even tiny audiences become profitable.
What mass production looks like
These AI shows are not replacements for every human program. They are different products. Producers use generative models to write scripts, synthesise voice tracks, add music, and publish automatically. Topics are hyper-niche: pollen counts in a mid-sized city, daily stock micro-summaries, or a five-minute briefing on a single plant species. The episodes are short, frequent, and tailored to narrow advertiser categories.
That model works because advertisers can target tiny audiences. If an antihistamine maker can reach fifty people looking up pollen data in one town, that can still be worth paying for. Multiply that by thousands of micro-topics, and the revenue math stacks up.
How mass-produced AI podcasts are drowning out real human voicesiStock
Where human creators lose
Podcasting has always been fragile for independent creators. Most shows never break even. Discoverability is hard. Promotion costs money. Now, add AI fleets pushing volume, and the problem worsens.
Platforms surface content through algorithms. If those algorithms reward frequency, freshness, or sheer inventory, AI producers gain an advantage. Human shows that take weeks to produce with high-quality narrative, interviews, or even investigative pieces get buried.
Advertisers chasing cheap reach will be tempted by mass AI networks. That will push down the effective CPMs (cost per thousand listens) for many categories. Small hosts who relied on a few branded reads or listener donations will see the pool shrink.
What listeners get and what they lose
Not every listener cares if a host is synthetic. Some care only about the utility: a quick sports update, a commute briefing, or a how-to snippet. For those use cases, AI can be fine, or even better, because it is faster, cheaper, and always on.
But the thing is, a lot of podcast value comes from human quirks. The long-form interview, the offbeat joke, the voice that makes you feel known—those are hard to fake. Studies and industry voices already show 52% of consumers feel less engaged with content. The result is a split audience: one side tolerates or prefers automated, functional audio; the other side pays to keep human voices alive.
When cheap AI shows flood the market small creators lose their edgeiStock
Legal and ethical damage control
Mass AI podcasting raises immediate legal and ethical questions.
Copyright — Models trained on protected audio and text can reproduce or riff on copyrighted works.
Impersonation — Synthetic voices can mirror public figures, which risks deception.
Misinformation — Automated scripts without fact-checking can spread errors at scale.
Transparency — Few platforms force disclosure that an episode is AI-generated.
If regulators force tighter rules, the tiny profit margin on each episode could disappear. That would make the mass-production model unprofitable overnight. Alternatively, platforms could impose labelling and remove low-quality feeds. Either outcome would reshape the calculus.
How the industry can respond through practical moves
The ecosystem will not collapse overnight.
Label AI episodes clearly.
Use discovery algorithms that reward engagement, not volume.
Create paywalls, memberships, or time-listened metrics.
Use AI tools to help humans, not replace them.
Industry standards on IP and voice consent are needed to reduce legal exposure. Platforms and advertisers hold most of the cards here. They can choose to favour volume or to protect quality. Their choice will decide many creators’ fates.
Three short scenarios, then the point
Flooded and cheap — Platforms favour volume. Ads chase cheap reach. Many independent shows vanish, and audio becomes a sea of similar, useful, but forgettable feeds.
Regulated and curated — Disclosure rules and smarter discovery reward listener engagement. Human shows survive, and AI fills utility roles.
Hybrid balance — Creators use AI tools to speed up workflows while keeping control over voice and facts. New business models emerge that pay for depth.
All three are plausible. The industry will move towards the one that matches where platforms and advertisers put their money.
Can human podcasters survive the flood of robot-made showsiStock
New rules, old craft
Machines can mass-produce audio faster and cheaper than people. That does not make them better storytellers. It makes them efficient at delivering information. If you are a creator, your defence is simple: make content machines cannot copy easily. Tell stories that require curiosity, risk, restraint, and relationships. Build listeners who will pay for that difference.
If you are a platform or advertiser, your choice is also simple: do you reward noise or signal? Reward signal, and you keep what made podcasting special. Reward noise, and you get scale and a thinner, cheaper industry in return. Either way, the next few years will decide whether podcasting stays a human medium with tools or becomes a tool-driven medium with a few human highlights. The soundscape is changing. If human creators want to survive, they need to focus on the one thing machines do not buy: trust.
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