Pooja was born in Kochi and raised on a mix of newspapers, pop culture, and too many questions. She studied Communicative English and Journalism before earning her Master’s in Journalism from Amrita Vishwa Vidyapeetham, and began her career interning at The Times of India and Channel I'M — where she later became a news anchor, scripting and presenting her own stories. Between deadlines, she’s worked across digital media platforms, covering politics, gender, pop culture, cinema, and everything in between. She has interviewed actors, creators, and changemakers, and occasionally edits her own video content — thanks to being certified in Photoshop and InDesign. In 2025, she joined the Asian Media Group in her first “official” newsroom gig, where she now covers entertainment, lifestyle, and the layered realities of South Asian identity. She believes storytelling should feel personal — even when it’s public — and likes to write not to please, but to provoke, question, and occasionally stir the pot.
• 25 OTT platforms including ULLU, ALTT, and Desiflix blocked by Indian government. • Action taken under IT Act and Indecent Representation of Women Act. • Content flagged for sexually explicit scenes with no storyline or social relevance. • Shiv Sena’s Priyanka Chaturvedi and NCW welcomed the crackdown.
In a major digital crackdown, the Indian government has blocked 25 OTT platforms, including ULLU, ALTT, and Desiflix, for allegedly streaming obscene and pornographic content under the guise of erotic web shows. The action follows repeated warnings and violations of Indian laws such as the Information Technology Act, 2000, and the Indecent Representation of Women (Prohibition) Act, 1986.
The ban affects 26 websites and 14 mobile apps, which were found to be in serious violation of the IT Rules, 2021. Platforms were accused of publishing sexually explicit content with little to no narrative or artistic value, raising concerns about their accessibility to minors and the portrayal of women in objectionable contexts.
India blocks OTT apps over complaints of obscene content and law violationsScreengrab
What prompted the OTT platform ban?
The Ministry of Electronics and Information Technology (MeitY) acted following multiple complaints and reports from civil society organisations and government bodies, including the Ministry of Home Affairs (MHA), the Ministry of Women and Child Development (MWCD), and the National Commission for Women (NCW). These platforms were flagged for releasing soft porn disguised as adult drama series with no regulation or viewer restrictions.
The government said that content often included prolonged nudity and scenes of a sexual nature, sometimes within inappropriate or sensitive contexts like familial relationships. Authorities stated that such material lacked narrative structure, character development, or any underlying message, making it a direct violation of digital content guidelines.
Government order leads to blackout of 25 OTT platforms streaming adult contentScreengrab
Which OTT apps were banned and why?
Among the blocked platforms are some of India’s well-known names in the erotic entertainment space, such as: • ULLU • ALTT (a subsidiary of Balaji Telefilms) • Desiflix • Big Shots App • Boomex • NeonX VIP • MoodX • Triflicks • Feneo • Mojflix
These platforms were accused of repeatedly circumventing guidelines by re-uploading edited or previously flagged content. Reports also highlighted that some of these platforms operated multiple mirror domains to escape regulatory scrutiny.
The apps violated provisions under Section 67 of the IT Act (publishing or transmitting obscene material in electronic form), Section 67A (sexually explicit content), and Section 292 of the Indian Penal Code. Several also breached the 1986 Act meant to prevent indecent representation of women.
What did leaders and organisations say about the move?
Shiv Sena (UBT) MP Priyanka Chaturvedi, who had raised concerns about explicit content on apps like ULLU and ALTT, welcomed the ban. "Had been talking about these two apps in particular... glad the government finally paid heed," she posted on X.
Earlier, the National Commission for Women took suo motu cognisance of ULLU's House Arrest web series, starring Ajaz Khan, after a controversial clip went viral in May. The commission slammed the platform’s depiction of women and called for regulatory intervention.
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Has this happened before?
This is not the first action taken against OTT apps in India. In March 2024, the government blocked 18 OTT platforms and associated domains for similar violations. Platforms such as Prime Play, Hunters, and Voovi were among those banned at the time. Despite warnings, several resumed operations using new domain names or hosting sites outside India.
In response, the government has now ordered Internet Service Providers to permanently block access to these platforms in India.
Deepika Padukone named in The Shift's list of ‘90+ Women Shaping Culture’ for her mental health advocacy
The global list honours changemakers like Angelina Jolie, Selena Gomez, Billie Eilish, Amal Clooney, and Zoya Akhtar
Deepika’s Live Love Laugh Foundation recognised for raising awareness around mental health in India
The actress is also set to receive a star on the Hollywood Walk of Fame in 2026
Bollywood star Deepika Padukone has been honoured by The Shift as one of the ‘90+ Women Shaping Culture’, joining a powerful group of global influencers including Angelina Jolie, Selena Gomez, and Billie Eilish. The list, unveiled in celebration of Gloria Steinem’s 91st birthday, spotlights women who are redefining leadership, creativity, and activism across the globe.
The 39-year-old actress, known for her blockbuster films and public advocacy, was recognised for her efforts in mental health awareness and women’s empowerment, especially through her Live Love Laugh Foundation, which has played a key role in normalising conversations around depression and emotional well-being in India.
What is The Shift’s ‘90+ Women Shaping Culture’ list about?
The '90+ Women Shaping Culture' list is a special editorial initiative by global publication The Shift that celebrates women making significant impact across sectors. The 2025 edition pays tribute to feminist pioneer Gloria Steinem by highlighting 90-plus voices from around the world that are actively challenging norms and shaping a better future.
Names on the list include Hollywood A-listers like Angelina Jolie and Emily Blunt, singer-activists like Billie Eilish and Olivia Rodrigo, and legal icons like Amal Clooney. Deepika Padukone is the only Indian actor to be featured this year, reflecting her growing international influence.
Deepika’s inclusion on the list is tied to her consistent mental health advocacy, which began after she went public with her own experience battling depression in 2015. Since then, through the Live Love Laugh Foundation, she has launched campaigns to raise awareness, fight stigma, and expand access to support services, especially in rural India.
In a quote featured by The Shift, Deepika explained:
“To me, success isn’t just about professional achievements, but about well-being, where mental health and self-care matter as much as discipline and determination. I hope to inspire a generation that values patience, balance, consistency, and authenticity.”
Deepika shares the honour with global icons like Angelina Jolie, Selena Gomez and Billie EilishGetty Images
What else is Deepika Padukone working on?
Beyond her philanthropic work, Deepika continues to dominate headlines for her international milestones. She will become the first Indian actress to receive a star on the Hollywood Walk of Fame in 2026, joining the likes of Timothée Chalamet, Demi Moore, and Rami Malek in the Class of 2026.
On the film front, she recently starred in Singham Again and is now preparing for her next major release, a sci-fi action film with Allu Arjun, directed by Atlee and produced by Sun Pictures. Tentatively titled AA22xA6, the project marks Deepika’s second collaboration with Atlee after Jawan.
She is also set to return in the sequel to Kalki 2898 AD, where she plays the mother of the lead character. Production for the sequel begins in December 2025, with over 30% of the shoot reportedly already completed.
Deepika Padukone joins Allu Arjun in Atlee pan India epic AA22xA6 Youtube Screengrab/ Sun TV
How Deepika’s influence extends beyond Bollywood
Deepika Padukone’s selection as a cultural shaper reinforces her position as one of India’s most globally relevant voices. She is not only representing Indian cinema on the world stage but also using her platform to spark vital conversations about emotional resilience, gender equity, and the modern definition of success.
Her feature in The Shift cements her legacy as an actress, activist, and cultural force who continues to impact both art and society.
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Aanand L Rai criticises Eros for altering Raanjhanaa’s ending using AI without his consent
Aanand L Rai has been testing AI-driven tools in editing, dubbing, colour grading, and alternate storytelling.
A re-edited Tamil version of Raanjhanaa (Ambikapathy) features an AI-generated “happy” ending, without the director’s consent.
Rai calls the unauthorised edit a violation of creative trust, sparking a wider debate about AI’s role in Indian cinema.
He proposes contract reforms to ensure mandatory consent for AI-assisted modifications in films.
As artificial intelligence accelerates its entry into global filmmaking, Bollywood director Aanand L Rai finds himself both a pioneer and a protester. In recent months, the Tanu Weds Manu and Raanjhanaa director has been quietly experimenting with AI tools, from storyboarding and colour grading to dialogue enhancement and alternate endings. But when one of those experiments was co-opted and released without his consent, the results became a flashpoint for the Indian film industry.
Rai is now at the centre of a national debate after Eros International announced the 1 August release of Ambikapathy, a Tamil-dubbed, AI-modified version of Raanjhanaa (2013). The new cut, which features a radically different ending in which protagonist Kundan survives, was created using generative AI tools but released without input or approval from Rai or his team.
Aanand L Rai calls for mandatory consent clauses in film contracts to protect creative rightsANI News
Rewriting Raanjhanaa: Innovation or interference?
Originally, Raanjhanaa ended with Kundan, played by Dhanush, dying in Varanasi after a life marked by unrequited love and spiritual redemption. The AI-generated Ambikapathy, however, flips the tone, preserving Kundan’s life and offering what Eros calls a “respectful reinterpretation.”
For Rai, the change is anything but respectful. “Machines can’t create films. The tragedy was part of Raanjhanaa’s DNA. You can’t just rewrite its soul,” he said in an interview.
While Eros CEO Pradeep Dwivedi defended the move as a legal and creative right, part of the company’s strategy to revisit its catalogue through AI-driven narrative experiments, Rai views the release as a breach of artistic trust. “Even if I’ve waived certain rights contractually, there must be a moral line,” he said. He has asked to have his name removed from the new version and is preparing a formal complaint to industry bodies.
Rai’s controlled AI trials: From colour grading to alternate endings
Ironically, Rai’s criticism of the AI-altered Raanjhanaa comes even as he explores AI’s possibilities in his own projects, on his own terms.
Behind closed doors, Rai has been running structured experiments with AI-assisted filmmaking. One such test involved generating a happier alternate ending for Raanjhanaa to study how audiences respond to different narrative resolutions. “It was never meant for release. It was an academic what-if,” says a close aide.
He has also been testing machine-learning tools for automated colour grading, emotional tone-mapping in dialogue delivery, and even generative storyboarding for his upcoming film Tere Ishq Mein. In post-production on that film, Rai is said to be using neural network software to optimise mood lighting and scene pacing.
Next on his roadmap: experimenting with AI-driven dubbing across regional Indian languages and holding creative workshops for crew and cast to discuss the ethics and potentials of AI filmmaking.
While Rai acknowledges that AI can aid the filmmaking process, speeding up workflows and assisting in visualisation, he draws a sharp line at creative autonomy. “AI should be a tool, not a storyteller. The final voice must always be human,” he insists.
He is now working with lawyers and fellow filmmakers to develop contract templates that include explicit consent clauses for AI-based changes. These would protect directors and writers from having their work altered posthumously, or commercially without their approval.
The initiative mirrors similar conversations in Hollywood, where recent WGA and SAG-AFTRA strikes demanded protections against AI use in writing, acting, and editing. “We’re at the same crossroads here in India. If we don’t set boundaries now, filmmakers may lose authority over their own stories,” Rai warned.
Eros maintains that the original Raanjhanaa remains untouched and accessible to viewers, while the new Tamil version is simply a parallel “narrative experiment.” But for Rai, it’s not a question of access, but one of agency.
His fear is that AI, left unchecked, could replace artistic complexity with algorithmic storytelling designed for broader, safer appeal. “Art isn’t about pleasing everyone. It’s about saying something specific, something risky,” Rai says. “AI doesn’t take risks. It calculates.”
Still, he remains cautiously optimistic. “If used ethically and collaboratively, AI can elevate cinema. But without safeguards, it could flatten it.”
As Ambikapathy heads toward release, Rai’s call for artistic consent is gaining traction in industry circles. Filmmakers, screenwriters, and even some studio executives are reportedly discussing guidelines for AI use in creative workflows.
Rai’s next move will likely involve lobbying film guilds and copyright authorities to formally recognise AI-altered works as distinct creative entities, ones that must credit, consult, or exclude original creators based on their will. In the meantime, his own AI experiments will continue, under the same principle that guides his films: emotion over efficiency.
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Jennifer Lopez laughs off on-stage mishap at Warsaw concert
Jennifer Lopez’s skirt slipped off mid-performance in Warsaw during her Up All Night tour on 25 July.
The 56-year-old laughed off the mishap and joked, “I’m here in my underwear,” before tossing the skirt into the crowd.
The moment went viral, with fans split between calling it empowering and speculating whether it was staged.
The concert coincided with Lopez’s 56th birthday, celebrated with a surprise Happy Birthday from her crew and audience.
Jennifer Lopez turned an unexpected wardrobe slip into a moment of humour and poise during her concert in Warsaw, Poland, on 25 July. The pop icon, currently touring Europe with her Up All Night tour, was caught off guard when her glittery skirt fell to the floor mid-show. Instead of panicking, the 56-year-old singer addressed the crowd with a cheeky grin, declaring, “I’m here in my underwear!”
Jennifer Lopez continues performance confidently after skirt falls offInstagram Screengrab/jlosgolden
What happened at Jennifer Lopez’s Warsaw concert?
During the performance at the PGE Narodowy Stadium, Lopez was sporting a green bralette and rhinestone fringe skirt. Just as she emerged on stage following a quick costume change, the skirt slipped off unexpectedly, exposing her high-waisted underwear and sheer tights.
Rather than letting the incident interrupt the show, Lopez stayed in character, laughing it off. “I’m glad they reinforced that costume,” she joked. “And I’m glad I had underwear on. I don’t usually wear underwear.”
A backup dancer rushed in to try and reattach the skirt but couldn’t manage it. That’s when Lopez decided to own the moment. She picked up the skirt and tossed it into the audience. “You can keep it,” she told a lucky fan. “I don’t want it back.”
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Was the wardrobe malfunction staged?
The viral moment has sparked mixed reactions online. While many praised Lopez for her confidence, others questioned the authenticity of the mishap. On X, one user wrote, “Staged but well done,” while another commented, “Her look said it wasn’t by accident.” Regardless of the intent, fans agreed Lopez handled it with composure.
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Jennifer Lopez celebrates her 56th birthday on stage
The concert wasn’t just another tour stop; it also doubled as Lopez’s birthday celebration. The singer turned 56 the day before, and her dancers and the audience surprised her by singing Happy Birthday just moments before the mishap occurred.
Lopez later shared a video of the moment on her official YouTube channel, expressing her gratitude. “To be here in beautiful Warsaw on my birthday, surrounded by my crew, my dancers, my fans, this is freedom, this is love,” she said on stage. She also used the opportunity to share advice with her fans: “Do what you love, with the people you love. That’s the secret. That’s what I’ve learned.”
The Up All Night tour continues across Europe, with Lopez performing a mix of her biggest hits like Let’s Get Loud, On the Floor, and Love Don’t Cost a Thing, along with new releases including Wreckage of You and Up All Night.
Some fans have speculated that the lyrics in these new songs allude to her recent divorce from Ben Affleck. The couple, who married in 2022 after rekindling their 2000s romance, quietly parted ways earlier this year.
War 2 trailer features Hrithik Roshan’s Kabir facing off with Jr NTR’s unnamed officer in a darker, grittier spy battle.
Kiara Advani surprises with intense combat scenes, including a fight with Hrithik.
The film is directed by Ayan Mukerji and is the sixth chapter in YRF’s spy universe.
War 2 releases worldwide in theatres and IMAX on 14 August 2025.
Yash Raj Films has released the highly anticipated trailer of War 2, and it is a shift in tone from the slick action of its 2019 predecessor. Starring Hrithik Roshan, Jr NTR, and Kiara Advani, the Ayan Mukerji directorial promises a complex battle between loyalty, duty, and national pride. With its focus on betrayal, conflicting ideologies, and large-scale action set-pieces, War 2 positions itself as the most intense chapter yet in the YRF Spy Universe.
Ayan Mukerji directs Hrithik Jr NTR and Kiara in the sixth YRF spy universe filmInstagram/yrf
What’s the plot of War 2 and where does it fit in the YRF Spy Universe?
War 2 continues the story of Kabir Dhaliwal, played by Hrithik Roshan, now a shadow operative for RAW who has sacrificed everything for the country. He is now pitted against a formidable new adversary, Jr NTR’s elite special forces officer. Despite being on opposing sides, both characters declare “India First,” setting the stage for a morally grey conflict where personal agendas collide with patriotic ideals.
This is the sixth film in the YRF Spy Universe, following the success of Tiger 3, Pathaan, and the original War. With no direct crossover revealed yet, fans are still speculating if Salman Khan or Shah Rukh Khan will make a cameo in the film.
How does Kiara Advani’s role differ from earlier female leads?
Kiara Advani’s character has stirred conversation online, with fans noting that she is more than just a romantic interest. Seen both romancing and fighting Hrithik’s Kabir, she’s reportedly playing the daughter of Colonel Luthra, the RAW handler played by Ashutosh Rana. Her action scenes, particularly a hand-to-hand fight with Hrithik and a gunpoint standoff, have impressed audiences, with many saying she has more screen presence than Vaani Kapoor’s role in the first film.
From combat sequences to donning the army uniform, Kiara seems poised for a bigger arc, especially with the upcoming Alpha, another female-led spy film from YRF starring Alia Bhatt and Sharvari.
Kiara Advani surprises fans with high-octane action and combat movesInstagram/kiaraaliaadvani
What’s the fan reaction to Jr NTR’s Bollywood debut in War 2?
While the trailer generated buzz, not all reactions have been positive. Jr NTR, a superstar in the Telugu industry, makes his Hindi action debut here, but many netizens have criticised his look, dialogue delivery, and the VFX-enhanced physique. Some called him a “misfit” in YRF’s aesthetic, while others felt his intensity fell flat next to Hrithik’s seasoned spy act.
However, a section of his fanbase defended the portrayal, calling it “raw” and “different” from mainstream Bollywood heroes. The mixed response could reflect the challenge of balancing the whole pan-India appeal with genre consistency in a tightly-knit cinematic universe.
War 2 is set for a grand theatrical release on 14 August 2025, strategically timed for India’s Independence Day weekend. With Rajinikanth’s Coolie also releasing the same day, it’s set to be one of the biggest box office clashes of the year.
Director Ayan Mukerji, fresh off Brahmastra, aims to reinvent his style in this espionage thriller. The trailer ends with a haunting Bhagavad Gita shloka, echoing the film’s philosophical undertones. Whether War 2 can match or surpass the benchmark set by Pathaan or Animal remains to be seen, but it’s clear that YRF is betting big on this action sequel.
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Tech firm Astronomer responds to CEO affair clip with unexpected Gwyneth Paltrow cameo
Astronomer, a US-based tech firm, faced scrutiny after a kiss-cam clip of its CEO and HR head went viral.
Gwyneth Paltrow, Chris Martin’s ex-wife, was hired as a “very temporary” spokesperson.
The cheeky video ignored the scandal while promoting Astronomer’s AI and data products.
Netizens hailed it as “a PR masterclass,” though some said the move came a week too late.
After a viral Coldplay concert moment exposed an alleged office affair at tech startup Astronomer, the company has flipped the narrative, and the internet can’t stop talking. In a calculated PR move, Astronomer released a witty video starring Oscar-winning actor Gwyneth Paltrow as their “very temporary” spokesperson.
The kicker? Paltrow is the ex-wife of Coldplay’s frontman Chris Martin, the same man who commented on the now-notorious kiss-cam clip that sparked the scandal.
Astronomer hires Chris Martin’s ex-wife after viral CEO affair clipGetty Images
What was the Coldplay kiss-cam scandal involving Astronomer?
The now-viral moment took place on 16 July at Coldplay’s Boston concert. As the crowd enjoyed the show at Gillette Stadium, a kiss-cam panned to Astronomer CEO Andy Byron and the company’s HR head Kristin Cabot. The pair were seen intimately close, but their startled reaction and attempt to hide their faces immediately raised eyebrows.
Coldplay frontman Chris Martin quipped from the stage, “Either they’re having an affair or they’re just very shy.” Within hours, the footage flooded social media.
Both Byron and Cabot, who are reportedly married to other people, resigned from their roles days later.
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Why did Astronomer bring in Gwyneth Paltrow?
On 25 July, Astronomer released a satirical video titled Thank You for Your Interest in Astronomer. The clip opens with Paltrow, poised, calm, and ironic, saying she’s been hired “on a very temporary basis to speak on behalf of the 300+ employees at Astronomer.”
She goes on to answer vague corporate FAQs about Astronomer’s products and upcoming data conference, while ignoring the elephant in the room. Each time a question about the scandal appears on screen (like “OMG! What the actual f—”), it’s abruptly cut off with Paltrow switching to a technical explanation about Astronomer’s software.
Paltrow’s involvement, given her connection to Chris Martin, wasn’t lost on viewers. One user wrote, “This belongs in the crisis PR hall of fame.”
How has the public responded to Astronomer’s PR move?
Online reactions to the Gwyneth Paltrow ad were overwhelmingly positive. Social media users praised the tech company’s bold approach, calling it a “10/10 PR recovery” and a masterstroke in brand strategy.
“You got Chris Martin’s ex-wife??? Savage,” one post read.
“Instead of burying the scandal, they rode the wave and controlled the narrative. That’s how you do PR,” said another.
However, a few critics pointed out that the response came a bit late, missing the peak of the trend cycle. “A week earlier and this would’ve broken the internet,” one user commented.
Still, most agreed the tactic was smart, sharp, and refreshingly humorous for a tech firm under scrutiny.
Comments under the video X Screengrab
What’s next for Astronomer?
Interim CEO Pete DeJoy acknowledged the media frenzy as “unusual and surreal” for a data startup but said it had made Astronomer “a household name.” The company remains focused on its enterprise tools for managing Apache Airflow and is preparing for its “Beyond Analytics” conference this September.
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Whether the publicity surge translates into long-term gains remains to be seen. But for now, Astronomer’s crisis response is being studied as a standout case in corporate damage control.