Skip to content
Search

Latest Stories

Bharat Parv celebrated at Cannes Film Festival

Over 250 delegates attended the evening that showcased Indian culture, cuisine, and cinema at the global platform.

Bharat Parv celebrated at Cannes Film Festival

The 77th Cannes Film Festival, the grand celebration of cinema, commenced two days ago with a ten-day extravaganza of content and glamour.

Amidst this cinematic splendour, Sanjay Jaju, Secretary, Ministry of Information and Broadcasting, India, hosted the first-ever Bharat Parva, an evening to celebrate the rich culture, cuisine, and handicrafts of India along with Indian cinema at the French Riviera.


The event organised by NFDC in association with FICCI under the aegis of the Ministry of Information and Broadcasting was a resounding success, with Cannes delegates fully immersed in the evening's exceptional performances and the delightful array of fusion cuisine, a release said.

Over 250 delegates attended the evening that showcased Indian culture, cuisine, and cinema at the global platform.

The event also saw the unveiling of posters for the 55th International Film Festival of India (IFFI) and the save-the-date poster for the inaugural World Audio Visual Entertainment Summit (WAVES).

ANI 20240517105309

Sanjay Jaju, accompanied by filmmakers Ashok Amritraj, Richie Mehta, singer Shaan, actor Rajpal Yadav, and film veteran Bobby Bedi, officiated the unveiling.

Chef Varun Totlani, specially flown in for the occasion, curated a menu that radiated the warmth and hospitality intrinsic to Indian culture.

His culinary creations were a highlight of the evening, offering attendees a taste of India's diverse and flavorful cuisine.

The night was further enlivened by performances from singer Sunanda Sharma, who delivered energetic Punjabi numbers. She was joined by budding singers Pragati, Arjun, and Maahi, Shaan's son.

The musical acts culminated with a rousing rendition of 'Maa Tujhe Salaam,' which was met with enthusiastic applause from the audience.

The presence of esteemed guests added to the allure and significance of the event.

Actor Shobhita Dhulipala, Assamese actor Amie Barauah, renowned in Assamese cinema, and film critic Anupama Chopra were among the luminaries who graced the occasion.

Bharat Parv at Cannes was a night filled with the celebration of film, culture, and artistic collaboration.

The event showcased India's vibrant cultural heritage, leaving a lasting impression on the international delegates and attendees.

More For You

Yash says Ravana in Ramayana must connect with Western viewers as film eyes global audience

Praised for visuals, but some criticised Western-style asura designs for not fully reflecting Hindu roots

Instagram/thenameisyash/YouTube

Yash says Ravana in Ramayana must connect with Western viewers as film eyes global audience

Highlights

  • Yash says he humanised Ravana to help global audiences relate to the character.
  • Asura designs in the first glimpse drew criticism for looking too Western-inspired.
  • Producer Namit Malhotra compares the film's tone to Lord of the Rings and Gladiator.
Yash, who plays the demon king Ravana in Nitesh Tiwari's Ramayana, says his portrayal was shaped by one clear goal: making the character relatable beyond Indian audiences.
Speaking at CinemaCon in Las Vegas this week, where the film was presented alongside major Hollywood releases, the actor said he worked to strip away the purely mythological reading of the role.

"I have tried to internalise the whole essence of Ravana and tried to make him as human as possible at times," Yash told Reuters.

"It is important for people to relate to him, and since we have global ambitions, we need to make it familiar to a Western audience as well."

Keep ReadingShow less