You're probably thinking that you know everything there is to know about the Rooftop Concert Series You're saying to yourself, it started in 1986 and was on for 9 seasons and starred Andy Griffith.
Just because you can do something, should you? Samsung thinks so. Its second experimentally screened phone taps into its hardware R&D and production clout to offer something not many other companies.
WHAT DO YOU WANT FROM THIS CONCERT?
The Rooftop Concert Series began in 2010 when four Provo residents (Sarah Wiley, C. Jane Kendrick, Mindy Gledhill, and Justin Hackworth) met together to discuss ways they could get more people to come downtown.
Ccity has to offer one obvious starting point was the music that was being made played, and performed in Provo. How about concerts on the roof someone said and the Rooftop Concert Series was born.
Buy 2016 Concert Tickets at Ticketpocket
There are lots of places to park in downtown Provo and close to the venue. Check out this map here. We also have free valet bicycle parking available, courtesy of the Provo Bicycle Collective. Ride your bike to the concert and take advantage of the most convenient parking available.
LIVE ON STAGE OR INDOOR HALL?
The exploration of space stands as one of humanity's greatest achievements. While history has hailed the men and women who reached the cosmos, and those who helped them get there, much of the infrastructure that sent them skyward lies forgotten and dilapidated.
Red Rocks Entertainment Concerts
And how does Apple's biggest phone compare to the Note Edge? Well, both remain unwieldy to grip, and the Note Edge is wider. However, the edged screen nuzzles into my hand better and those software tweaks mentioned above give it the advantage. However, just like the stylus, there's a while before you get the knack of all the little provisions Samsung's made to ease users into this screen size.
Roland Miller has spent nearly half his life chronicling these landmarks before they are lost forever long been obsessed with space as a child, he dreamed of being an astronaut.
FREE ENTRANCE
Its curves are subjective and divisive; my friends and colleagues have offered up reactions ranging from outright bemusement to adoration. The screen looks great, with the punchy contrast and sharpness that's been a Samsung flagship mainstay for years. We'll get back to that edge, but it's the headline part of a 5.6-inch Quad-HD+ display.
LIVE SOUND
Make this secondary menu transparent, allowing me to maintain all that screen space. The ability to shrink the likes of Chrome and Google Maps to a popup window and layer it on top of other apps is also useful I'd love to see something similar on the iPhone 6 Plus continues to clear away.
AUDIO
If you're looking to learn more about the stylus uses, I'd advise a quick read of Brad's Galaxy Note 4 review, because the setup is identical here. Yes, there are TouchWiz bits running on Android 4.4 KitKat.
But let's focus on what's different here: that edge. There are two display modes you can flit between: a slender, unassuming bar that can display a customized message and a more substantial column that attempts to offer extra functionality, notifications or context-dependent.
Courtroom Concerts 2015 - 2016 A Free Weekly Lunchtime Concert Series
While I'm not a huge selfie taker, you'll have to ask our Senior Selfie Editor, but I do take a whole lot of photos with my smartphone.
When it's expanded, the UI is a basic row of icons, which you can navigate with a little swipe. This may look a little unusual, but swishing through the various mini-screens is immensely satisfying.
And how does Apple's biggest phone compare to the Note Edge? Well, both remain unwieldy to grip, and the Note Edge is wider. However, the edged screen nuzzles into my hand better and those software tweaks mentioned above give it the advantage.
However, just like the stylus, there's a while before you get the knack of all the little provisions Samsung's made to ease users into this screen size.
The screen is marginally smaller than the Note 4, despite the cranked-up pixel count. Like the Note 4, text pops a little more, and pictures you take with the 16MP camera are obviously better replicated on the Note Edge's screen.
Well, both remain unwieldy to grip, and the Note Edge is wider. However, the edged screen nuzzles into my hand better and those software tweaks mentioned above give it the advantage.
Jay's grandma’s popcorn from Gujarat is now selling out everywhere.
Ditched the influencer route and began posting hilarious videos online.
Available in Sweet Chai and Spicy Masala, all vegan and gluten-free
Jayspent 18 months on a list. Thousands of names. Influencers with follower counts that looked like phone numbers. He was going to launch his grandmother's popcorn the right way: send free bags, wait for posts, pray for traction. That's the playbook, right? That's what you do when you're a nobody selling something nobody asked for.
Then one interaction made him snap. The entitlement. The self-importance. The way some food blogger treated his family's recipe like a favour they were doing him. He looked at his spreadsheet. Closed it. Picked up his phone and decided to burn it all down.
Now he makes videos mocking the same people he was going to beg for help. Influencers weeping over the wrong luxury car. Creators demanding payment for chewing food on camera. Someone having a breakdown about ice cubes. And guess what? The internet ate it up. His popcorn keeps selling out. And from Gujarat, his grandmother's 60-year-old recipe is now moving units because her grandson got mad enough to be funny about it.
Jay’s grandma’s popcorn from Gujarat is now selling out everywhere Instagram/daadisnacks
The kitchen story
Daadi means grandmother in Hindi. Jay's daadi came to America from Gujarat decades ago. Every weekend, she made popcorn with the spices she grew up with, including cardamom, cinnamon, and chilli mixes. It was her way of keeping home close while living somewhere that didn't taste like it.
Jay wanted that in stores. Wanted brown faces in the snack aisle. It didn’t happen overnight. It took a couple of years to get from a family recipe to something they could actually sell. Everyone pitched in, including his grandmom, uncle, mum. The spices come from small local farmers. There are just two flavours for now, Sweet Chai and Spicy Masala. It’s all vegan and gluten-free, packed in bright bags that instantly feel South Asian.
The videos don't look like marketing. They look like someone venting at 11 PM after scrolling too long. He nails the nasal influencer voice. The fake sympathy. “I can’t believe this,” he says in that exaggerated influencer tone, “they gave me the cheaper car, only eighty grand instead of one-twenty.” That clip alone blew up, pulling in close to nine million views.
Most people don't know they're watching a snack brand. They think it's social commentary. Jay never calls himself an influencer. He says he’s a creator, period. There’s a difference, and he makes sure people know it. His TikTok has around three hundred thousand followers, Instagram about half that. The comments read like a sigh of relief, people fed up with fake polish, finally hearing someone say what everyone else was thinking.
This fits into something called deinfluencing; people pushing back against the buy-everything-trust-nobody cycle. But Jay's version has teeth. He's naming names, calling out the economics. Big venture money flows to chains with good lighting. Family businesses with actual stories get ignored because their content isn't slick enough.
Jay watched his New York neighbourhood change. Chains moved in. Influencers posted about places that had funding and were aesthetic. The old spots, the family ones, got left behind. His videos are about that gap. The erosion of local culture by money and aesthetics.
"Big chains and VC-funded businesses are promoted at the expense of local ones," he said. His content doesn't just roast influencers. It promotes other small food makers who can't afford to play the game. He positions Daadi as a defender of something real against something plastic.
And it's working. Not just philosophically. Financially. The videos drive traffic. People click through, try the popcorn, come back. The company can't keep stock. That's the proof.
Daadi popcorn features authentic Gujarat flavours like Sweet Chai and Spicy Masala, all vegan and gluten-free Daadi Snacks
The blowback
People unfollow because they think he's too harsh. Jay's take: "I would argue I need to be meaner."
In May, he posted that he's not chasing content creation money like most people at his follower count. "I post to speak my mind and help my family's snack biz." That's a different model. Most brands pay influencers to make everything look perfect. They chase viral polish, and Jay does the opposite. In fact, he weaponises rawness and treats criticism like a product feature.
The internet mostly backs him. Reddit threads light up with support. One commenter was "toxic influencers choking on their matcha lattes searching their Balenciaga bags." Another: "Influencers are boring and unoriginal and can get bent." The anger is shared. Jay simply gave it a microphone and a snack to buy.
Jay's success says something about where things are going. People are done with curated perfection. They can smell the artificiality now. They respond to brands that feel like humans rather than committees. Daadi doesn't sell aspiration. Doesn't sell a lifestyle. Sells popcorn and a point of view.
The quality matters, including the spices, the sourcing, and the family behind it. But the edge matters too. He’s not afraid to say what most brands tiptoe around. “We just show who we are,” Jay says. “No pretending, no gloss. People can feel that and that’s when they reach for the popcorn.”
Most small businesses can't afford to play the traditional game. Can't pay influencers. Can't hire agencies. Can't fake their way into feeds. Maybe they don't need to. Maybe honesty and humour can cut through if they're sharp enough. If the product backs it up. If the story is real and the person telling it isn't trying to sound like a PR script.
This started with a list Jay didn't use. The business took off the moment he stopped trying to play by the usual rules and started speaking his mind. Turns out, honesty sells. And yes, the popcorn really does taste good.
Daadi Snacks merch dropInstagram/daadisnacks
The question is whether this scales. Whether other small businesses watch this and realise they don't need to beg for attention from people who don't care. Right now, Daadi keeps selling out. People keep watching. The grandmother's recipe that was supposed to need influencer approval is doing fine without it. Better than fine. Turns out the most effective marketing strategy might just be giving a damn and not being afraid to show it.
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