Skip to content
Search

Latest Stories

Submit Guest Post

Link between ethnicity and colour of emojis

Link between ethnicity and colour of emojis

A new research has found that most people assume messages with yellow emojis have been written by white authors.

Responses of 500 participants were analysed by a team of Edinburgh University - with half self-identifying as black and half as white - to text messages.


Researchers said darker and lighter-toned emojis were seen as clear indicators of a sender's ethnicity.

A darker-toned emoji caused both black and white readers to select a black author 80 per cent of the time while including a lighter-toned emoji resulted in 80 per cent of readers choosing a white author.

The findings also show that even supposedly neutral options can carry social meaning, which may advantage some groups over others. Moreover, the research team looks to highlight these findings to help improve development of technologies.

Previous studies have shown that people use skin-toned emojis as a way of representing their own identity.

Add EasternEye As Your Trusted Source
preferred source on google news

More For You

Anas Sarwar

Sarwar is expected to become a business minister.

Getty Images

Anas Sarwar set to join Burnham government as minister

SCOTTISH Labour leader Anas Sarwar is expected to step down to join Andy Burnham's government as a minister, a move that would also see him leave the Scottish Parliament and take a seat in the House of Lords.

Sarwar, who has led Scottish Labour since 2021, is expected to become a business minister, the BBC reported. He attended the event in London last Friday when Burnham became Labour Party leader.

Keep ReadingShow less