The author of Preventable: How a Pandemic Changed the World & How to Stop the Next One discusses her insightful book
By Asjad NazirApr 24, 2023
Books like Preventable: How a Pandemic Changed the World & How to Stop the Next One become essential reading because they are so timely. The best-seller from Devi Sridhar, now available in paperback, highlights past pandemics and traces the Covid-19 outbreak, from its detection in Wuhan, China, to its devastating effect and race to vaccinate all parts of the world, to protect people.
The professor and chair of Global Public Health at the University of Edinburgh also sets out a vision on how we can better protect ourselves in future by learning key lessons.
By combining science, politics, ethics, and economics, she dissects global structures that determine our fate and how to find a ‘good’ or ‘least worst’ path through a future crisis.
Eastern Eye caught up with the writer, who has served as a policy advisor for organisations including WHO, Unicef and Unesco to discuss her insightful book. The scientist also explained if a pandemic like Covid-19 will happen again, if it’s over, and key lessons we can learn from it.
What inspired you to write this book?
When looking at the 1918 pandemic, I was struck by how little literature and documentation there was during and after the time. It felt like collective amnesia had set in to forget and move forward after a traumatic few years. This made it difficult for future researchers to piece together what had happened, why and how. I wanted to avoid something similar after the Covid-19 pandemic. I wanted to write the book for future generations to understand how the
pandemic unfolded and why different governments took different responses. I also wanted
to explain how it felt to work as a scientist and advisor during a global crisis, and challenges involved with this.
Who are you hoping connects with this book?
The book is for anyone who wonders what we all lived through. It’s written in an accessible style with simple language and is a mix of data and analysis, as well as personal stories. I particularly hope young people will like it given they lived through a historical moment at a transformative time in their lives.
What would you say was the biggest challenge of writing this book?
The biggest challenge was finding time to write it, while working as an academic, and advisor and keeping up with all my other commitments. I enjoy writing, but finding time was hard when we were still in the midst of the storm and my workload was quite high.
What inspired the interesting title Preventable?
It’s intended to be provocative at a number of levels: could the entire pandemic have been prevented? The huge loss of life? Lockdowns and restrictions? How much was inevitable, and how much was preventable? It also gets to the core of public health, which is about preventing disease and death, and helping people live long, healthy, and happy lives.
How important is it to learn from the pandemic?
It’s hugely important to learn from mistakes that were made and to do this internationally: every country did something well (for example Britain’s vaccine roll-out through the NHS was outstanding), but also did somethings sub optimally. So now is the time to reflect on what could have been done better, and the lessons to take away for future outbreaks of infectious disease.
What are some of the key lessons we can learn?
One big lesson is that science delivers solutions, and it has for the past century. And so delaying infections until vaccines, antivirals and better clinical management was the best strategy, and the way to do this was through testing, and measures that imposed the least cost on society and the economy. Another lesson is that healthcare workers are most at risk of infection and death, so adequate PPE stockpiles are vital. That was a major gap for countries: protecting their health workforce.
Did you learn anything new while researching and writing this book?
I enjoyed writing and learning about all the various scientific projects to develop a vaccine that was eventually abandoned. We only heard about the successful vaccines and, even for those, most people don’t understand how they work or how they were developed so quickly. So, I enjoyed explaining that and talking about the attempts that made it quite far, but not past the finish line.
How important has it been for you to make this book accessible to everyone?
I wrote the book in a way that any one can pick it up and read and understand, and hopefully reflect on what has happened. If you can’t explain it simply then you don’t understand it, and so that was the challenge I put to myself.
Do you think another pandemic like Covid-19 will happen again anytime soon?
I doubt we’ll face as difficult a challenge as Covid-19 because the virus sat in the sweet spot of being dangerous enough to cause problems for hospitals and mass death, but innocuous enough in the number of people who had mild or asymptomatic infection. We constantly face infectious disease outbreaks, and how these are managed locally, and nationally is heavily implicated also in whether they become pandemics.
What are your thoughts on Covid-19 not being over?
Pandemics are social constructs. I would argue the pandemic is over when the disease fades into the background, and other concerns become more important to the public and governments. This might happen at different times in different places. In Britain today, the cost of living, heating, and a struggling NHS are top concerns, and so Covid-19 is part of that story, but not the full one.
What inspires you as a writer?
To be able to explain complex thoughts and ideas in simple language. To helpfully provoke dinner table conversations on public health, data and values.
Why should we read the new book?
You might just see the world in a completely different way, and see your own life over the past couple of years with a new mindset.
Preventable: How a Pandemic Changed the World & How to Stop the Next One by Devi Sridhar is published in paperback (Viking, £12.99)
Panellist Hailey Willington (BPI), Roshan Chauhan (Daytimers), Indy Vidyalankara (UK Music/BPI), Kara Mukerjee (Warner Music Group), Mithila Sarna (Arts Council England), and Jataneel Banerjee (PRS for Music) at Lila’s “Future Unveiled” event, held at the BPI office in London on September 16, 2025
Only 28% of South Asian musicians in the UK can rely on music as a full-time income
Around seven in ten say they are overlooked or unseen in key industry roles
Artists face repeated challenges like family worries about stability, difficulty accessing money, and no guidance from mentors
The community agrees the path forward needs proper guidance, visible decision-makers, and financial support tailored to their journey
Surveyed artists work across multiple genres and aim for global audiences but face structural challenges
When the lights went down at the BPI’s London office for Lila’s “Future Unveiled” event in mid-September, speakers and delegates were not gathering to celebrate a triumph. They had gathered to confront a simple, brutal truth: the music industry was failing them. For South Asian artists and professionals, the dream of a lasting career was crashing against a set of measurable, stubborn barriers. The South Asian Soundcheck changed that. It was impossible for the industry to continue ignoring the data since it was evident and impossible to overlook.
Panellists Hailey Willington (BPI), Roshan Chauhan (Daytimers), Indy Vidyalankara (UK Music/BPI), Kara Mukerjee (Warner Music Group), Mithila Sarna (Arts Council England), and Jataneel Banerjee (PRS for Music) at Lila’s “Future Unveiled” event, held at the BPI office in London on September 16, 2025
Data reveals daily struggles behind the statistics
Statistics, however damaging they may be, cannot tell the complete story. Each percentage point represents a daily struggle. The survey, run by the non-profit Lila, gathered voices from 349 creators, managers, producers and industry workers, revealing a community bursting with talent but stranded without a map to sustainable work.
Financial precarity and invisibility
The numbers are stark and consistent. Consider the financial reality: only 28% can actually make a living from their music. For the vast majority, it's a side hustle. Compounding this is a deep-seated sense of erasure: nearly seven in ten (68%) feel they are either poorly represented or entirely invisible within the business. The study laid bare the personal toll.
Lila’s Data Consultant Sania Haq presenting the findings of the South Asian Soundcheck
The weight of stereotypes and family pressure
Imagine constantly being told what kind of music you should make, based purely on your name or skin colour; 45% of respondents face that very stereotype. Then there’s the pressure at home, with two in five (40%) navigating family concerns that this path is just too unstable. And cutting through it all is the blunt reality of prejudice: a sobering 32% have faced direct racial discrimination in their careers.
Beyond prejudice: the missing links of money and mentorship
These aren't abstract figures. They outline the reality of versatile professionals. Respondents said they work across an average of seven genres, yet are systematically shut out from the rooms where line-ups are decided, artists are signed, and real power is held.
The report also flagged practical barriers beyond prejudice. More than half, that is 54%, said they struggled to access funding, and similar numbers described gaps in industry networks and business knowledge such as contracts and rights. That combination; lack of money, know-how and connections is what stalls careers, not a shortage of talent.
Sophie Jones, CSO at the BPI, delivers the opening speech of the evening
The “Progress Paradox”
Lila founder Vikram Gudi framed the findings with a phrase the report uses repeatedly: the Progress Paradox. While 69% of respondents say they have seen improvements in South Asian visibility over the past two years, that perceived progress has not translated into representation where it matters: the boardrooms, A&R desks and festival programming committees that allocate budgets and define careers.
“Seventy-three percent earn some money from music, but only 27% earn enough to rely on it as a sustainable career,” Gudi told delegates, summarising a gap that numbers alone struggle to convey. The report also notes the headline figure of 28% who can rely on music full-time. Think about that. Nearly three-quarters are making some money from music, scraping together a living from their art. Yet barely a quarter can actually depend on it to pay the rent. That void, between grinding away and truly building a life, is where the real story lies.
Vikram Gudi presented key findings to label executives festival programmers and trade bodies
The invisible wall of representation
That gap is compounded by what respondents described as an “invisible wall”: the absence of people who look like them in positions of power. Two-thirds of those surveyed identified the lack of South Asian professionals in industry roles as the single biggest barrier to progression. Without visible senior figures, the path into senior programming, label deals and streaming strategy remains shadowy and difficult to navigate.
Without mentors who have lived the same experience, many feel they are learning the rules of the business in public. One anonymous respondent summed it up bluntly: “There are virtually no visible and successful South Asian artists in the mainstream, people simply do not know where to place us.”
A three-part solution
The Soundcheck does more than catalogue obstacles; in fact, it points clearly to remedies. So, what’s the way out? The response from the community was crystal clear. Roughly three-quarters agreed on a three-part prescription for survival.
First: mentoring that actually teaches you the rules and points you to decision-makers. Second: real representation in the rooms that sign, programme and pay artists. And third, they need dedicated funding and actual financial pathways that are accessible and understand their unique journeys.
The report makes it clear these aren't just items on a list; they are interconnected. Without funding, representation is an empty gesture. Without mentorship, that funding is likely to be wasted. Each element needs the other to actually work.
Suren Seneviratne from the DAYTIMERS Collective
The emotional cost of being boxed in
Respondents described the everyday consequences of those structural gaps. Artists who work across multiple genres said they were routinely typecast: an electronic producer might be nudged towards “Asian Underground” tracks; a classically trained musician expected to add bhangra flourishes regardless of artistic intent. For 40% of respondents, pursuing music means repeated conversations at home about financial security.
For many, the prize of mainstream validation remains distant, and the cost of trying to bridge that gap is emotional as much as economic. One participant put it simply: “All I want is to tell my mum I have been booked to play at my favourite venue and for her to be excited, but I cannot.” These testimonies are threaded throughout the report to give voice to the statistics.
The global ambition vs. local limits
The study also highlights a further artistic anxiety: 45% worry that specialising in South Asian music will limit their broader industry opportunities, and 71% believe the industry has limited acceptance for artists who do not fit traditional categories. In short: artists are ambitious and global in outlook, but the industry still thinks in narrow boxes.
Members of Warner Music’s ERG with some of the Lila TeamAudience at South Asian Soundcheck The Future Unveiled showcase at Tileyard Studios,London
Industry reaction and next steps
Industry bodies took the findings seriously at the launch. The Soundcheck is supported by major organisations including UK Music, the BPI, the Musicians’ Union (MU), Warner Music Group (WMG), the Music Managers Forum (MMF), Arts Council England and PRS for Music, and the research also consulted groups such as Bradford City of Culture and the Association of Independent Festivals. Lila unveiled eight key insights at Future Unveiled on 16 September 2025, in a preview hosted by BPI in partnership with Warner Music Group and Elephant Music, an assembly of partners that suggests the report has the power to move institutional levers if they choose to act.
From talk to tangible change
The survey reveals a tension that defines many of their careers: this gap between putting in the work and finding security shows why targeted help is necessary. After the report came out, the room’s discussion turned straight to solutions: pilot mentorship programmes, clearer access to funding, and real initiatives to bring in fresh talent.
The response from music publications and activist circles hasn't been an outright celebration, but wary optimism. Coverage in specialist outlets described the Soundcheck as the missing piece of evidence needed to shift diversity conversations from moral urgency to measurable targets. Commentators emphasised the report’s value in informing pilot programmes like mentorship schemes, targeted grant funds and recruitment pipelines, and in providing a baseline against which progress can be tested.
Members of Warner Music\u2019s ERG with some of the Lila Team www.easterneye.biz
The real test: action or another interim?
Implementation will reveal whether the Soundcheck becomes a catalyst for change or another well-documented interim. The report’s message to the industry is blunt: warm sentiments won’t cut it anymore. What’s needed are tangible, funded pathways. That starts with grant programmes and fellowships built specifically for South Asian artists, rather than asking them to contort themselves to fit outdated criteria. It means pushing the doors open, hiring programmers, A&Rs and commissioners, and making a real, public effort to find this missing talent.
And mentorship can’t be a coffee meeting that goes nowhere; it has to be a dedicated bridge, linking emerging artists with established figures who have the clout to actually pull them up. The ultimate goal is to plant champions in the rooms where it counts, people who grasp the cultural context and will fight for their work when the final selection is decided and the big money is allocated.
By clicking the 'Subscribe’, you agree to receive our newsletter, marketing communications and industry
partners/sponsors sharing promotional product information via email and print communication from Garavi Gujarat
Publications Ltd and subsidiaries. You have the right to withdraw your consent at any time by clicking the
unsubscribe link in our emails. We will use your email address to personalize our communications and send you
relevant offers. Your data will be stored up to 30 days after unsubscribing.
Contact us at data@amg.biz to see how we manage and store your data.