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Are men secretly the more romantic gender? The surprising truth about emotional needs!

New research reveals why men depend on romantic relationships for emotional well-being more than women.

Are men secretly the more romantic gender? The surprising truth about emotional needs!

Men’s emotional depth in romance: A closer look at the unseen side of love and emotional connection

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When we think of romance, it's easy to picture women swooning over love letters, roses, and candlelit dinners. Pop culture has long painted women as the more emotional and romantic gender, while men are often depicted as more stoic or indifferent. But what if this narrative is turned upside down? Recent research suggests that men might actually be the more romantic sex, not in how they express it, but in how deeply they value and depend on romantic relationships.

But let me tell you, the idea that men are more romantic than women isn't all about grand gestures or dreamy poetic declarations. It's about the emotional weight men place on romantic partnerships. Studies show that men tend to seek out and stay in steady relationships, not just for companionship, but for emotional survival. Unlike women, who often have a broad support system outside of romance that includes friends, family, and colleagues, men tend to rely heavily on their partners for emotional intimacy and support.


Men’s emotional investment in romance: Beyond the stereotypes and grand gesturesGetty Images

This emotional dependency on romantic relationships, however, goes beyond love. It's actually a matter of health and well-being. Research indicates that men in committed relationships experience greater mental and physical health benefits compared to their single counterparts. They tend to live longer, report higher levels of happiness, and are less likely to suffer from loneliness. For many men, a romantic partner becomes their primary confidant, the one person they feel safe opening up to. This makes romantic relationships far more critical to their overall well-being than they are for women.

What's fascinating is that men often hold onto romantic ideals with more intensity. Studies have shown that men are more likely to believe in concepts like "love at first sight" or the idea of "one true love." While these beliefs may not always translate into daily gestures of romance, they speak to a deeper emotional investment in the very idea of love. For men, love isn’t just a feeling, it’s a concept they hold dear, even if they don’t always show it in overt ways.

The findings come from a comprehensive study published in Behavioural and Brain Sciences, which analysed over 50 scientific studies to offer new insights into gendered romantic behaviours. The research challenges traditional assumptions, suggesting that men, particularly in heterosexual relationships, often place greater emotional value on romantic connections than women do.


The quiet romantic: How men rely on love for emotional fulfillment and well-beingiStock

However, this reliance on romance can also come with its own set of challenges. Men are less likely to initiate breakups and often struggle more when a relationship ends. Without the same robust emotional support networks that women typically have, men can feel adrift post-breakup, again leading to prolonged loneliness and difficulty moving on. This vulnerability shows just how central romantic relationships are to their emotional lives.

So, why is there such a disconnect between perception and reality? A lot has to do with societal expectations. From a young age, boys are socialised to suppress emotions and avoid vulnerability, while girls are encouraged to express and share their feelings. As they grow older, these gendered norms leave men with fewer outlets for emotional support, causing them to pour their emotional needs into romantic relationships.

This doesn't mean that men are hopeless romantics or that women don't value love. It simply brings out a different dynamic: that men need romance not just for love, but for emotional survival. The challenge then becomes for men to broaden their support systems by leaning on friends, family, and community so that the emotional weight doesn't rest solely on their romantic partners.

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Kim Kardashian's SKIMS opens on Regent Street, in the same country her love life won't stop making headlines

Kim Kardashian attends the 2026 Met Gala celebrating "Costume Art" at the Metropolitan Museum of Art on May 04, 2026 in New York City. (Photo by Dimitrios Kambouris/Getty Images for The Met Museum/Vogue)

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Kim Kardashian's SKIMS opens on Regent Street, in the same country her love life won't stop making headlines

Key Highlights:

  • SKIMS has opened its first European flagship store, a 12,000 square foot site on London's Regent Street, its biggest single move into the UK market to date.
  • The store was designed by Rafael de Cárdenas, the same architect behind SKIMS' New York flagship, and features a nude sculpture by longtime collaborator Vanessa Beecroft.
  • The opening lands in the same summer Kardashian's relationship with Formula 1 driver Lewis Hamilton has been playing out publicly across Britain, from the Cotswolds to a shared trip through Tokyo.
There are a handful of people on earth whose store openings and whose love lives both make global news in the same breath. Kim Kardashian is one of them, and this summer, both have happened in the same country at the same time.
SKIMS, the shapewear brand she built into a multi-billion-dollar label, has just opened its first flagship store outside America, taking over a 12,000 square foot corner site on Regent Street. It's a genuine landmark for the brand. It's also, almost incidentally, happening in the exact country where her relationship with Lewis Hamilton has been playing out in public for months.

What does the store actually feel like inside?

Walk in, and the first thing you see is a towering nude sculpture by artist Vanessa Beecroft, lit from above by an oversized ceiling disc, framed by curved walls in the same fleshy, neutral tones SKIMS uses on its packaging. It's the kind of entrance built for a photo, and it's clearly meant to be one. The rest of the two-level store follows the same language throughout: soft curves, cream and beige everywhere, cabinets rounded enough to double as seats. It was designed by Rafael de Cárdenas, the same studio behind SKIMS' Fifth Avenue flagship in New York, so the London store deliberately echoes that one rather than starting from scratch.
Kardashian called London "one of the most inspiring fashion cities" in a statement marking the opening, and the choice to make it SKIMS' first flagship outside America wasn't accidental. Inside, shoppers get access to the brand's full UK range in one place for the first time, shapewear, loungewear, menswear, and the NikeSKIMS collaboration line, rather than piecing it together online.

Why has she been so visible in Britain this year?

Because the store isn't the only reason. Kardashian's relationship with Formula 1 world champion Lewis Hamilton became public in February, and since then the pair have been photographed together at a private members' club in the Cotswolds, walking arm in arm through Tokyo, and browsing a Vivienne Westwood store on the same trip. It's the kind of relationship that seems to generate a new set of paparazzi photos every few weeks, in a different country each time.
Not everyone is convinced it's as simple as it looks. Some entertainment outlets have reported anonymous claims that the relationship functions partly as a "showmance," a strategically timed pairing rather than a purely private one. Neither Kardashian nor Hamilton has addressed that characterisation directly, and the two have a longer history than the recent headlines suggest, having first been photographed together at a London awards show back in 2014, years before either was linked to the other romantically.
SKIMS Regent Street, at a glance
Location245-247 Regent Street, London
Size12,000 sq ft, two levels
DesignerRafael de Cárdenas
Notable featureNude sculpture by Vanessa Beecroft
SignificanceSKIMS' first flagship store outside the US
Product rangeShapewear, loungewear, menswear, NikeSKIMS

Is any of this actually connected?

Not officially. There's no suggestion the store opening and the relationship were planned to overlap, and SKIMS has been building toward a European flagship since at least 2021, when a smaller Paris pop-up tested the same visual identity on a much smaller scale. But the coincidence is hard to ignore: for a few months this year, the two most-photographed parts of Kim Kardashian's life, the brand she built and the relationship everyone's trying to decode, have both been unfolding on the same small island, a few hundred miles apart from each other at most.

For a woman whose entire career has run on being watched, Britain's had an unusually good seat this year.