That content is the undisputed king has been proved time and again. Gone are the days when a superstar’s stardom would solely decide the fate of a film. Today, the audience wants great content and compelling performances to shell out money on tickets. With more and more filmmakers shifting focus on creating content-driven cinema, Bollywood has benefitted a lot in the past 2-3 years and we hope the movement keeps gathering momentum in times to come as well.
When it comes to creating universal content which caters to all the segment of the audience, Yash Raj Films has always been a leading name to reckon with in the industry. We have learnt that YRF head honcho Aditya Chopra has taken the decision to review his upcoming production venture Shamshera, starring Ranbir Kapoor, Vaani Kapoor and Sanjay Dutt in lead roles, in order to ensure that it is captivating enough to attract audiences. The decision has been taken after the underwhelming performance of Abhishek Chaubey’s Sonchiriya (2019).
We hear that Chopra has no doubt about the content of Shamshera, but he wants to ensure its commercial viability as well. “Do audiences want to see dacoit dramas of the hardcore commercial kind like Mera Gaon Mera Desh (1971), Kachche Dhaage (1999) and Heera (1973), or the more raw and real kind like Mujhe Jeene Do (1963), Bandit Queen (1994), and Sonchiriya? Shamshera falls between the two extremes. And although Adi has full faith in his director Karan Malhotra and actor Ranbir Kapoor, there is a constant pressure to ensure box office success. After Sonchiriya, Shamshera is being re-examined,” a source close to the development reveals to an Indian daily.
According to reports, Shamshera may miss its 2020 release because Ranbir Kapoor’s Brahmastra is taking a lot of time in production. The actor will start shooting for Shamshera only after wrapping up Brahmastra.