Ekta Kapoor and Star Plus used to be a formidable combination when satellite television was still in its nascent phase in India. In fact, it was Ekta Kapoor who helped Star India cement its position in Indian market. Together they produced a series of highly successful soaps, including Kasautii Zindagii Kay, Kyunki Saas Bhi Kabhi Bahu Thi and Kahani Ghar Ghar Ki, to name just a few. But after some time, Ekta started collaborating with other GECs also and, resultantly, Star Plus lost its reigning position within no time.
But if reliable sources are to be believed, Ekta has decided to help Star Plus regaining its lost position in the market. The TV queen is coming up with not one or two but three brand new shows for the channel. The first in the series will be a spin-off to her ongoing popular show, Yeh Hai Mohabbatein. Titled Yeh Hai Chahate, the new show is expected to start rolling in the month of March. And if all goes well, it will hit the airwaves in the second half of the year.
Besides Yeh Hai Chahate, Ekta is also bringing the second season of her immensely popular show, Kasautii Zindagii Kay. The producer herself confirmed the news on her Twitter handle a couple of days back. During its run, Kasautii Zindagii Kay used to be one of the most watched shows on television. Its return will definitely help Star Plus boost its TRPs.
The third show, which is coming out from the banner of Balaji Telefilms, is the third part of Ekta Kapoor’s popular fantasy drama, Naagin. The first two seasons of the show aired on Colors. But for Naagin 3, Ekta has, reportedly, opted for Star Plus.
With such an interesting list of shows lined up to go on air, we hope Star Plus gets its top position back.