• Saturday, October 01, 2022


Top Reasons to Use Microsoft Power BI

By: Eastern Eye Staff

Data visualization is becoming more important for companies and organizations in this complex digital age as it gives a clear idea of what the information means by giving it visual context via graphs and maps. It communicates the relationships of the data with images. It makes the data more attractive and natural for the human mind to comprehend and also makes it easier to find patterns, trends, and outliers among huge data sets. It helps to deliver data in the most efficient way possible.

Data visualization is considered an essential step in the business intelligence process in which it takes raw data, models it, and delivers the data to find meaningful insights and conclusions. It also helps in advanced analytics to create machine learning algorithms to better compile essential data into a visualization that is easier to interpret and understand. 

Nowadays, companies are willing to record user interactions with their services or product to identify patterns, trends, and insights into their target market and make appropriate decisions that will lead them towards success and improve their performance. It helps identify areas of businesses that require attention and improvement. It can handle a large amount of data in a pictorial format to provide a summary of hidden patterns in the data. It can also reveal insights and the story behind the data to set a business goal. It helps manage growth and convert trends into business strategies by making sense of the information. 

A lot of tools are available for the purpose of data visualization these days. One of the most preferred ones is the Power BI tool offered by Microsoft. Today, people are taking Power BI courses to become well-versed in using the tool and create powerful data visualizations. This article will tell more about Power BI and reasons to use it in companies.

What Is Microsoft Power BI?

Power BI is a business intelligence platform that offers a huge collection of software services, connectors, and applications that work together to turn unrelated sources of data into coherent, visually immersive, and interactive insights. It helps easily connect to data resources, visualize, and find out what is important, using the scalable, unified platform for self-service and enterprise business intelligence. It helps gain deeper data insights. Its deep integration with other Microsoft products makes it a powerful and versatile self-service tool that needs little upfront training.

Power BI bridges the gap between data and decision-making. It creates amazing data experiences and reports personalized with KPIs and brands. Microsoft Power BI gains insights from the largest BI deployments and makes the most of big data investments by connecting to all data sources with the scale to analyze, promote, and share insights. It maintains data accuracy, security, and consistency. It can work easily on the same data, collaborate on the report, find and share insights among Microsoft Office applications like Microsoft Teams and Excel. It also allows everyone in the organization to quickly make a data-driven decision that drives strategic actions. 

The data models created through Power BI are used in many ways for organizations that include telling stories through data visualization and examine the predictions within the data. It also provides executive dashboards for managers/administrators, giving management more information/insight into how departments are doing.

Who uses Power BI

This self-service tool is mostly used by data analytics and business intelligence professionals who create the data model before giving reports throughout the organization. It is also used by both management and reps through forecasts and reports created to aid sales and marketing reps. It can also help administrators to configure the implementation of Power BI by offering an admin portal.

Features of Power BI

Power BI includes a number of data analytics features such as Artificial Intelligence, Quick Insights, Hybrid deployment Support, Common Data Model Support, Cortana integration, Customization, APIs for Integration, Self-service data prep, Modeling View, etc. that make Power BI a beneficial and crucial tool for any organization.

Why Do Companies Use Power BI?

Many companies are adopting Microsoft Power BI for visualizing data. Here are a few reasons for using Power BI in organizations:


  • A Quick-Start- Power BI makes it able to get insights quickly with an easy setup, with no training required and including dashboards for services such as Google Analytics, Salesforce, and Microsoft Dynamics.
  • Easy To Use- It has a very simple and easy setup/interface that requires no programming experience to use Power BI. It also has inbuilt intelligence that helps to select attributes for reports by suggesting the best element.
  • Easy To Collaborate- It is easy to collaborate with Power BI, between co-workers, to create interactive reports and dashboards in-app workspace. The users can merge reports and dashboards into apps and can publish them to a larger platform/audience.
  • Streamlined publication and distribution- Analysts upload reports and visualization to Power BI instead of emailing large files or putting them on a shared drive, So their data is refreshed whenever the underlying dataset is updated.
  • Real-Time information- Power BI offers dashboards updates in real-time when data is steamed or pushed in, which gives viewers the ability to solve problems and identify opportunities quickly.
  • Customized Power BI App Navigation- This feature gives report developers the power to customize navigation to help to find content quickly and understand the relationship between dashboards and reports.
  • Customized Security Features- It allows developers to set up row-level security(RLS)  access filters to ensure that viewers see only data useful to them and mitigating the risk of people using/seeing data they shouldn’t.
  • Cost-Effective- The key attractive feature of Power BI is that it is free, and the user can develop dashboards and reports that are complex. Also, the pro licenses of Power BI are affordable.
  • Powerful Tool- Power BI offers tools such as Visualization, Data Shaping, and Data Modeling, etc., that are strong and powerful and the users can customize the UI as per their need.


Power BI is growing in popularity among companies that seek better insights, interactive dashboards, and powerful reporting. Now is the right time for companies to leverage this tool and services available that can help a successful Power BI adoption and improve your data insights.

Eastern Eye

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