By: Mohnish Singh
Though the shoot for Dharma Productions’ much-awaited fantasy adventure drama Brahmastra is yet to wrap up, the makers have already started putting the promotional campaign together, as per reports.
A leading entertainment portal reports that the makers of Brahmastra had submitted multiple promos and creatives for certification to the Central Board of Film Certification (CBFC) in the month of March. The CBFC has now passed all these promos with a ‘U’ certificate and no cuts.
The report further adds that the team had submitted as many as 10 short teaser cuts and 13 motion posters for the certification. The same teasers and motion posters have also been dubbed in other languages, including Tamil, Telugu, Malayalam, and Bengali.
Starring Ranbir Kapoor, Alia Bhatt, and Amitabh Bachchan, Brahmastra is one of the most-awaited films of Bollywood and the makers are making sure it lives up to the sky-high expectations of the audience. The promotional campaign that they are putting together for the high-profile flick has never been attempted before in Hindi cinema.
“The makers have a lot of exciting content and they will be revealing it bit by bit through these short teasers. Hence, they might go for an extended promotional campaign. Also, the motion posters will add to the buzz. Some of them can be character-introducing motion posters, maybe one for each of the lead cast – Ranbir Kapoor, Alia Bhatt, Amitabh Bachchan, Mouni Roy, Nagarjuna, and Dimple Kapadia,” divulges an industry insider.
A trade expert states, “The best part is that despite these delays, the interest towards the product has not waned. Brahmastra is still one of the most awaited films. And by dubbing the teasers in multiple languages, it is clear that the makers want to ensure it creates buzz pan-India. Here is hoping it makes it to cinemas soon, hopefully in 2021.”
Keep visiting this space over and again for more updates and reveals from the world of entertainment.
Rahul’s casual dismissal of that controversy has added fuel to the fire
Rahul Bhatt sparks controversy over 'insensitive' remarks about sisters Alia and Pooja Bhatt
Rahul Bhatt, fitness trainer and son of veteran filmmaker Mahesh Bhatt, has found himself at the centre of a social media storm following controversial remarks about his half-sister, Alia Bhatt. In a recent interview, Rahul drew comparisons between Alia and their older sister Pooja Bhatt, calling the latter more talented, attractive, and principled.
The comments, which many have labelled inappropriate and insensitive, have sparked widespread criticism online. During the interview, Rahul stated, “In my opinion, she (Alia) is not even half of what my real sister Pooja is. Not in talent, not in looks, not in terms of being sexy. In front of my sister, she is ‘paani kam chai’ (watery tea). Amongst the siblings, the most talented and the most moralistic is Pooja.”
Social media users reacted strongly, questioning why Rahul would compare his sisters in such personal terms. Several users were particularly disturbed by his reference to their appearance and sex appeal, pointing out that such comparisons within a family cross boundaries of propriety. One comment read, “This is disturbing. Why talk about your sisters like that? It’s not just weird, it’s wrong.” Another post said, “There’s nothing respectful about comparing your siblings’ attractiveness in public.”
The backlash also reignited conversation around a decades-old controversy involving Mahesh Bhatt and Pooja Bhatt. Rahul was asked about the infamous 1990s magazine cover where the father-daughter duo shared a kiss, which had stirred public outrage at the time. Dismissing the criticism, Rahul said, “It doesn’t make any difference. It’s like water off a duck’s back. We know the truth, and we’ve seen everything since childhood.”
Rahul’s casual dismissal of that controversy has added fuel to the fire, with critics saying it reflects a broader issue of the Bhatt family being insensitive to public perception and boundaries. Many users questioned the need for bringing up old incidents in a bid to defend new and equally questionable statements.
As of now, neither Alia Bhatt nor Pooja Bhatt has issued any public response to Rahul’s remarks. Both actors, known for their significant contributions to Indian cinema, have typically kept family matters private despite living in the public eye.
This episode has also sparked debate over the role of public figures in maintaining respect when discussing family matters in the media. Observers say such comments, especially when involving women’s appearance and personal qualities, reinforce problematic attitudes and fuel unnecessary controversies.
While Rahul Bhatt is not as prominent in the entertainment industry as his father or sisters, his comments have made headlines and placed the Bhatt family in the spotlight for reasons beyond their creative work. For many, this serves as a reminder that public platforms come with responsibility, and that family ties should not be trivialised or dissected for attention or comparison.
The backlash is unlikely to subside soon, especially as fans and followers of Alia and Pooja continue to express disappointment over the way the situation has unfolded. Whether or not Rahul chooses to clarify or apologise remains to be seen.