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SS Rajamouli’s RRR brings audience back to theatres across India

SS Rajamouli’s RRR brings audience back to theatres across India

After facing numerous delays due to the coronavirus pandemic, SS Rajamouli’s hotly-anticipated film RRR finally found its way into cinemas on March 25. As expected, the period drama has been smashing old records and creating new ones at the worldwide box office with each passing day.

Starring Ram Charan, NTR Jr, Ajay Devgn, and Alia Bhatt in important roles, the big screen extravaganza has set new benchmarks by raking in a humongous amount of approximately £50,180,848 worldwide.


While RRR has hit the box office worldwide like a tsunami, it has also set new records in the Indian film industry. The pre-promotional city tours across India resulted in the film creating huge buzz and anticipation amongst the viewers across the globe. Appreciation and love pouring in from fans all over have made it the best trending film post-pandemic.

Touted to be the widest release ever, RRR is also credited to be the biggest Sunday opener in Hindi markets post-pandemic, again re-establishing Rajamouli’s supremacy in the Hindi speaking belt. Not just that, the film has emerged to be a non-holiday biggest weekend opener in the pre-and post-pandemic era.

With a pan-India cast, the visual spectacle has brought back the glory of Indian cinema thereby bringing the audience back to cinema halls across pan-India all languages. Most importantly, Rajamouli has successfully broken his own box office record, as RRR has surpassed the collections of his biggest money-spinner Bahubali: The Conclusion (2017) worldwide.

The Telugu-language period action-drama film is produced by D. V. V. Danayya of DVV Entertainments.

RRR was released worldwide on 25th March 2022.

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Yash says Ravana in Ramayana must connect with Western viewers as film eyes global audience

Praised for visuals, but some criticised Western-style asura designs for not fully reflecting Hindu roots

Instagram/thenameisyash/YouTube

Yash says Ravana in Ramayana must connect with Western viewers as film eyes global audience

Highlights

  • Yash says he humanised Ravana to help global audiences relate to the character.
  • Asura designs in the first glimpse drew criticism for looking too Western-inspired.
  • Producer Namit Malhotra compares the film's tone to Lord of the Rings and Gladiator.
Yash, who plays the demon king Ravana in Nitesh Tiwari's Ramayana, says his portrayal was shaped by one clear goal: making the character relatable beyond Indian audiences.
Speaking at CinemaCon in Las Vegas this week, where the film was presented alongside major Hollywood releases, the actor said he worked to strip away the purely mythological reading of the role.

"I have tried to internalise the whole essence of Ravana and tried to make him as human as possible at times," Yash told Reuters.

"It is important for people to relate to him, and since we have global ambitions, we need to make it familiar to a Western audience as well."

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