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Sara Davies steps back from Dragons' Den to save Crafter’s Companion

The entrepreneur steps back from the BBC show to focus on reviving her craft business.

Sara Davies

Sara Davies steps back from Dragons' Den to focus on Crafter’s Companion

Instagram/saradaviescc
Pooja Pillai
By Pooja PillaiMar 07, 2025
Pooja Pillai
Pooja was born in Kochi and raised on a mix of newspapers, pop culture, and too many questions. She studied Communicative English and Journalism before earning her Master’s in Journalism from Amrita Vishwa Vidyapeetham, and began her career interning at The Times of India and Channel I'M — where she later became a news anchor, scripting and presenting her own stories. Between deadlines, she’s worked across digital media platforms, covering politics, gender, pop culture, cinema, and everything in between. She has interviewed actors, creators, and changemakers, and occasionally edits her own video content — thanks to being certified in Photoshop and InDesign. In 2025, she joined the Asian Media Group in her first “official” newsroom gig, where she now covers entertainment, lifestyle, and the layered realities of South Asian identity. She believes storytelling should feel personal — even when it’s public — and likes to write not to please, but to provoke, question, and occasionally stir the pot.
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Sara Davies, a well-known face on BBC’s Dragons’ Den, has decided to step back from the show to focus on her own business, Crafter’s Companion. The 40-year-old entrepreneur, who joined the series in 2019 as the youngest female Dragon at 35, shared the news on Instagram, explaining that her role as CEO of her craft supply company requires her full attention. While fans will still see her in the second half of the current season, she won’t be part of the next series.

Davies, who founded Crafter’s Companion in 2005 while still at university, built the business from her bedroom into a global brand. She recently returned as CEO after the company faced financial challenges earlier this year, stepping in to save jobs and stabilise the business. In her Instagram post, she described the decision to leave Dragons’ Den as a tough but necessary one, emphasising that being a Dragon involves far more than just filming. “It’s about committing to the businesses you invest in and seeing them grow,” she wrote. “That’s why I need to focus on my first ‘baby’—my own business.”

During her time on the show, she made significant investments and showed a genuine passion for supporting entrepreneurs. Davies expressed pride in the businesses she’s backed this year and gratitude to her fellow Dragons and the production team.

Beyond Dragons’ Den, Davies has kept busy with other projects, including hosting BBC’s The Big Idea Works and preparing to front a new ITV quiz show, Time Is Money. She also made headlines in 2021 when she competed on Strictly Come Dancing, showcasing her talent and potential beyond the business world.

Her departure leaves a gap in the Dragons' Den line-up, and the BBC has yet to announce a replacement. But for now, Davies is focusing on her own company and future plans, leaving the door open for a possible return to the Den in the future.

crafters companiondragons denfinancial challengesglobal brandreplacementsara davies

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