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IPL 10 reaches a record breaking 185.7 million viewership

The ongoing Indian Premier League season 10 has reached new heights with a cumulative reach of 185.7 million viewers in just three matches.

With an average time-spent (TS) of 72 minutes per viewer, it reaches an all-time high.
Due to dynamic changes in the measurement system while last year's performance may not be strictly comparable, but to put it in context, the first three matches of 2016 got a cumulative reach of 160.7 million with an average time-spent of 46 minutes.

This landmark year of IPL has made an incredible impact in its first week making its mark yet again.

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From Anupama Parameswaran to Samantha Ruth Prabhu: Why the sexist ‘climber’ label follows women who date successful men

Why women are still judged by what they can gain from a relationship

Getty Images- X/anupamahere

From Anupama Parameswaran to Samantha Ruth Prabhu: Why the sexist ‘climber’ label follows women who date successful men

Highlights

  • Successful actresses are often accused of choosing relationships for money or status
  • The ‘gold digger’ and ‘climber’ labels can erase women’s own careers and financial independence
  • Anupama Parameswaran, Samantha Ruth Prabhu, Sushmita Sen and Malaika Arora have all faced versions of the same narrative
  • Their responses show how female stars are increasingly refusing to accept the assumption that a relationship must have a financial motive

When a successful woman is linked to a wealthier or more powerful man, the question is often not whether she is happy, in love or making an independent choice. Instead, the conversation quickly turns to what she might gain from the relationship.

That is where the word ‘climber’ becomes revealing. It suggests that a woman is using a relationship to move upwards socially, financially or professionally, reducing a personal choice to a calculated transaction. In Indian celebrity culture, the label often appears alongside accusations of being a ‘gold digger’, particularly when a relationship ends.

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