The ongoing Indian Premier League season 10 has reached new heights with a cumulative reach of 185.7 million viewers in just three matches.
With an average time-spent (TS) of 72 minutes per viewer, it reaches an all-time high.
Due to dynamic changes in the measurement system while last year's performance may not be strictly comparable, but to put it in context, the first three matches of 2016 got a cumulative reach of 160.7 million with an average time-spent of 46 minutes.
This landmark year of IPL has made an incredible impact in its first week making its mark yet again.
Amitabh Bachchan narrates powerful 26/11 tribute at Global Peace Honours Getty Images 
