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Fatima Sana Shaikh to team up with Karan Johar?

Fatima Sana Shaikh shot to fame after playing a sportswoman in Aamir Khan’s Dangal (2016). After the thunderous success of the film on home turf and overseas, we thought the actress would be seen everywhere. Much to our chagrin, nothing of that sort happened and the actress kept struggling for good films.

Fatima Sana Shaikh was last seen in Yash Raj Films’ mega-budgeted period drama Thugs of Hindostan which released on Diwali 2018. In spite of starring Aamir Khan and Amitabh Bachchan as male leads, the Vijay Krishna Acharya directorial fell flat at the box-office, incurring heavy losses to the makers. In 2019, Fatima had no release. However, 2020 is going to be a busy year for her in terms of work.


Fatima Sana Shaikh has a couple of films which are slated to release in 2020. She will also start shooting for a few new projects. The latest buzz around her has it that she might join hands with filmmaker Karan Johar soon.

According to reports, Fatima will topline a short film to be produced by Karan Johar under Dharmatic Entertainment, the digital arm of his production house Dharma Productions. Buzz also has it that filmmaker Shashank Khaitan, who previously directed Humpty Sharma Ki Dulhania (2014) Badrinath Ki Dulhania (2017) and Dhadak (2018) for Dharma Productions, might call the shots for the upcoming venture.

Meanwhile, Fatima Sana Shaikh is working with filmmaker Anurag Basu. The anthology film feathers several other talented actors on the cast as well. Fatima is also doing a horror-comedy film titled Bhoot Police. To be directed by Pawan Kriplani, the movie also stars Saif Ali Khan and Ali Fazal in lead roles.

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Growing focus on personality rights as misuse of celebrity likeness increases online

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Alia Bhatt’s altered images by Pakistani brand spark fresh debate on celebrity image rights

Highlights

  • Alia Bhatt’s morphed images used by a Pakistani brand without clear endorsement
  • Incident raises concerns around consent, digital manipulation and misleading advertising
  • Growing focus on personality rights as misuse of celebrity likeness increases online

When endorsement is assumed, not agreed

The unauthorised use of Alia Bhatt’s altered images by a Pakistani brand has reignited a familiar concern in digital advertising. Campaigns that visually mimic endorsements can easily blur the line between association and approval.

For audiences, such edits can appear credible at first glance. When a well-known face is integrated into promotional material, the assumption of endorsement often follows. Without clear consent, that assumption risks misleading consumers while benefiting from the celebrity’s influence.

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