Pooja Pillai is an entertainment journalist with Asian Media Group, where she covers cinema, pop culture, internet trends, and the politics of representation. Her work spans interviews, cultural features, and social commentary across digital platforms.
She began her reporting career as a news anchor, scripting and presenting stories for a regional newsroom. With a background in journalism and media studies, she has since built a body of work exploring how entertainment intersects with social and cultural shifts, particularly through a South Indian lens.
She brings both newsroom rigour and narrative curiosity to her work, and believes the best stories don’t just inform — they reveal what we didn’t know we needed to hear.
Deepika Padukone seems to be gearing up for a major comeback, and the buzz isn’t just about her next role, but about how much she’s reportedly being paid. If the latest industry whispers are to be believed, Deepika is set to earn around £1.9 million (₹20 crore) for Spirit, her upcoming film with Prabhas. That’s more than what many top male stars, including her husband Ranveer Singh, are said to be charging these days.
Spirit, directed by Animal filmmaker Sandeep Reddy Vanga, has been delayed due to scheduling changes and a reported injury to Prabhas on a previous project. Originally meant to start in late 2024, the film is now expected to begin shooting in October 2025.
Deepika Padukone is reportedly charging her highest fee yet for her next filmGetty Images
Initially, Deepika wasn’t part of the film’s plan. She had turned it down as the original shoot timeline clashed with her pregnancy. But after the delay, the director reportedly approached her again with a revised schedule and a powerful role. Sources close to the production claim that Deepika was impressed not only by the character but by how well-written her part was, especially given the director’s male-centric filmography. This will also be her first collaboration with Vanga.
This isn’t the first time Deepika has shared screen space with Prabhas. The duo previously starred together in Kalki 2898 AD, and Spirit will build on that fan-favourite pairing. The film is still in its final scripting phase but is expected to be a high-stakes action drama backed by T-Series and Bhadrakali Pictures, with a 2027 release on the cards.
Deepika Padukone is yet to officially announce her next post-pregnancy filmGetty Images
While no official announcement has been made yet by the actress or the production house, the £1.9 million (₹20 crore) figure has made waves online, not just because it’s Deepika’s highest fee to date, but because it hints at a growing shift in how leading women in Indian cinema are being valued.
In addition to Spirit, Deepika is also rumoured to appear in the sequel to Kalki 2898 AD, a possible cameo in Love & War, and a key role in Shah Rukh Khan’s much-awaited King. After a break from the spotlight following the birth of her daughter Dua, Deepika appears ready to reclaim her place and her price at the top!
Bollywood horror has gone mainstream: bigger budgets, big stars, family audiences.
Roots: Mahal (1949) to the Ramsay Brothers' cult run of the 1970s–80s.
Modern hits pair folklore with comedy, as seen in Tumbbad, Stree, Munjya, and now Thamma & Maa.
Technical leap: prosthetics and CGI have "gone to the next level"; budgets now reach mainstream scale.
Remember when Bollywood horror meant creaky doors in a haunted haveli and a woman in a white sari? Forget it. We are in an era where a ghost's main ambition is not revenge, but finding a wife, where ancient mythology collides with suburban kitchens, and a mother's love can literally summon a goddess. The genre has exploded into the mainstream, and clearly everyone is buying a ticket.
The horror revolution: How Bollywood turned ghosts, goddesses, and gore into gold Instagram/thammamovie/netflix_in/maddockfilms
Where did this all begin?
The lineage is long. Kamal Amrohi's Mahal (1949), a chilly, melodramatic original, is often cited as Hindi horror's starting point. The Ramsay Brothers then carried the torch through the 1970s and 80s, churning out roughly 30 low-budget creature features that made haunted havelis a cult staple. Their old formula was simple: lurid gore, sex, and cheap shocks because "blood and sex pulled crowds."
As Deepak Ramsay puts it, "There are new stories, fresh talent, and all of this is leading to a resurgence. Films that were once niche are turning out to be blockbusters."
Kamal Amrohi's Mahal Youtube Screengrab
Why is Bollywood horror trending now?
Two things: smarter storytelling and better tech. Filmmakers stopped copying Western ghosts and started mining local myths, as seen in Tumbbad and Stree, and they mixed scares with laughs.
"The moment you get scared, your first reaction after the shock is to laugh," Ram Gopal Varma says, and that laugh is the neat trick, making scares sharable.
Aditya Sarpotdar explains the appeal bluntly: "There is a huge audience wanting to watch such movies. When catering to mass audiences, humour becomes key." His Munjya proved it: "Children pulled their parents to theatres." You cannot get more mainstream than that.
For decades, horror was the B-movie cousin no one wanted to acknowledge. Big stars stayed away, the effects were cheap, and an 'Adults' certificate locked out half the family audience. But not anymore. Maa (June 2025) saw Kajol in a mythic, bloody role that shocked and thrilled the audience. Thamma (Diwali 2025) is being billed as "a bloody love story" with Ayushmann Khurrana and Rashmika Mandanna in a vampire-romance that pairs fangs with dance numbers. Sequels and studio universes hits like Stree 2, Chhorii 2, and lighter fare like The Bhootnii keep the pipeline full.
Deepak Ramsay even points to the tech shift: "From as little as £20,000 to make a horror film, now budgets are closer to £7.2 million."
Veterans say prosthetics and CGI have "gone to the next level," so monsters finally look convincing.
Bollywood horror is having a moment, and it's brilliant
However, the quick, messy truth is the genre still trips; it suffers from a tonal wobble and silly beats, but it is honest. Horror has stopped hiding at midnight and is selling tickets at matinées. Directors joke about the next move. "I would love to see Shah Rukh Khan attempt horror," says Sarpotdar, but the point is clear. What was once pulpy trash has become a lively, profitable stretch of mainstream cinema. It is rough around the edges, loud, sometimes ridiculous, and that is exactly why it is working.
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