By: Mohnish Singh
Most recently seen in Dolly Kitty Aur Woh Chamakte Sitare (2020), Bhumi Pednekar is not only creating ripples in Bollywood but also in the world of advertising. By delivering back-to-back hits and fearlessly voicing her opinions on various topics of importance, she has strengthened her brand equity like no other actor from the current crop.
This is one of the reasons why brands are queueing up in front of her doors with lucrative deals. It is to note here that the actress has already signed six exciting brand deals during the Coronavirus pandemic.
A brand expert says, “Today, all brands are looking for endorsers with substance. The pandemic has changed the dynamics forever and all brands want to be sure that the celebrity endorser should have a voice of his/her own and stand for values and ethics. There is a reason why someone like Bhumi Pednekar’s equity has shot through the roof because she stands for progressive cinema, aims at representing the free-thinking modern Indian woman correctly on the screen and also raises her voice for future generations with her climate change initiative.”
Ever since making her silver screen debut with Yash Raj Films’ much-loved romantic comedy-drama Dum Laga Ke Haisha (2015), Bhumi Pednekar has chosen characters that are not only well-written but also have a voice of their own. From playing a sportswoman in Saand Ki Aankh (2019) to portraying a progressive housewife in Pati Patni Aur Woh (2019), the actress has proved her mettle time and again.
On the work front, Pednekar next stars in an upcoming horror thriller titled Durgavati. Helmed by G. Ashok, the film is a remake of superhit Telugu and Tamil offering Bhaagamathie, starring Anushka Shetty in the lead role. Earlier scheduled to release on 11th December, Durgavati is now expected to hit screens in the first half of 2021.
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The singer jokingly texted Clairo saying, "Let's f**k her up," sparking an online frenzy
Why Charli XCX jokingly declared war on Peppa Pig after one viral comment
Highlights
What started as a playful celebrity game has turned into one of the internet's most unexpected viral moments, with Charli XCX jokingly threatening to "f**k up" Peppa Pig after the beloved cartoon character appeared to dismiss singer Clairo.
The exchange quickly spread across social media, drawing reactions from fans and fellow musicians, while turning an unlikely clash between a pop star and a fictional children's character into a trending talking point.
Peppa Pig's viral remark sparked the joke
The playful exchange began during Peppa Pig's appearance in Pitchfork's Over/Under game, where the animated character rated a selection of music artists.
While expressing admiration for acts including PinkPantheress and The Beatles, Peppa responded to Clairo by saying, "I don't know her," a line widely recognised as a reference to Mariah Carey's famous response when asked about Jennifer Lopez.
The remark, accompanied by a knowing glance at the camera, quickly gained traction online.
Charli XCX rushed to Clairo's defence
After seeing the clip, Charli XCX privately messaged Clairo, writing, "Let's f**k her up," alongside a screenshot of the viral post.
Clairo later shared the exchange on social media, prompting thousands of reactions from fans, many of whom responded with pig and bacon-themed jokes.
PinkPantheress, whom Peppa had praised in the original video, also joined the conversation, posting a message supporting Clairo.
As the exchange continued, Clairo responded to the growing attention with humour, replying to posts before eventually telling followers, "ok that's enoughhhhh lolllllllllll."
Some fans joked that the viral moment was the perfect opportunity for the singer to announce new music, though Clairo replied that she did not have anything ready to share.
Her most recent album, Charm, was released in 2024, with its accompanying tour concluding in 2025.
Charli XCX keeps her focus on new music
While the online joke continued to gather momentum, Charli XCX did not publicly add to the exchange.
Instead, the singer has been focusing on promoting her upcoming album, Music, Fashion, Film, which is scheduled for release on July 24.
Although fans speculated that one of the track titles could be a playful nod to the viral exchange, there has been no indication that the album references the light-hearted social media moment.