Skip to content
 
Search

Latest Stories

BCCI says kit sponsorship deal with Adidas runs until 2028

The men’s team will wear the new kit in the WTC final

BCCI says kit sponsorship deal with Adidas runs until 2028
Pramod Thomas
By Pramod ThomasMay 23, 2023
Pramod Thomas
Pramod Thomas is a senior correspondent with Asian Media Group since 2020, bringing 19 years of journalism experience across business, politics, sports, communities, and international relations. His career spans both traditional and digital media platforms, with eight years specifically focused on digital journalism. This blend of experience positions him well to navigate the evolving media landscape and deliver content across various formats. He has worked with national and international media organisations, giving him a broad perspective on global news trends and reporting standards.
See Full Bio
Follow:

India's cricket board (BCCI) said on Tuesday (23) its kit sponsorship deal with Adidas would run until March 2028 and that players would wear the new apparel for the first time when they face Australia in the World Test Championship final next month.

BCCI secretary Jay Shah, who confirmed the deal with the German sportswear giant on Monday (22), said Adidas would design and manufacture jerseys, kit and other merchandise for India's men's, women's and Under-19 teams.

Financial terms of the deal were not released.

"We are committed to helping grow the game of cricket and could not be more excited to partner with one of the world's leading sportswear brands, Adidas, in this journey," he added in a BCCI statement.

"With its rich historical legacy in sports, world-class products, and strong global reach, Adidas will play an important role in driving the performance and future success of different categories of Indian cricket."

The men's team will wear the new kit in the WTC final at The Oval beginning June 7.

In 2020, the BCCI signed a three-year deal with the Mobile Premier League's sports merchandise brand MPL Sports to replace American sportswear manufacturer Nike.

Clothing brand Killer Jeans then stepped in as an interim sponsor after that deal ended prematurely and their contract will expire on May 31, reports said.

(Reuters)

cricket newsindian newspaperssports newsjay shahnews websiteindia news

Related News

Saif Ali Khan Bhopal inheritance
Entertainment

​Saif Ali Khan loses £1.4 billion Bhopal inheritance as Indian court labels estate ‘enemy property’

Brothers deny assaulting police during Manchester Airport brawl
News

Brothers deny assaulting police during Manchester Airport brawl

More For You

Aaradhya Bachchan

Abhishek Bachchan says Aishwarya Rai is fully responsible for Aaradhya’s upbringing

Getty Images

Abhishek Bachchan praises Aishwarya Rai for raising Aaradhya without phone or social media

Quick highlights:

  • Abhishek Bachchan credits Aishwarya Rai for taking the lead in daughter Aaradhya’s upbringing.
  • Says Aaradhya, now 13, has no phone and stays away from social media.
  • Calls Aishwarya “selfless” for prioritising parenting over everything else.
  • Slams online gossip surrounding their marriage as baseless and insensitive.

Actor Abhishek Bachchan has dismissed recent speculation around his marriage with Aishwarya Rai Bachchan, instead shining a light on her unwavering dedication as a mother. In a recent chat, he spoke warmly about their 13-year-old daughter Aaradhya, revealing that she neither owns a mobile phone nor uses social media, something he attributes to Aishwarya’s hands-on parenting.

 Aaradhya Bachchan  Aaradhya Bachchan has no access to social media or a personal phoneGetty Images

Keep ReadingShow less
Nintendo Switch 2 demand exceeds

To address the ongoing demand, Nintendo is working to increase production

iStock

Nintendo Switch 2 demand exceeds supply globally, says company president

Key points

  • Nintendo Switch 2 demand outstripping supply in several countries
  • Over 2.2 million applications submitted in Japan’s lottery sales
  • Nintendo held four purchase draws, with a fifth scheduled for early July
  • Company aims to strengthen production and supply to meet demand
  • Switch 2 had the biggest launch in Nintendo history

Strong demand leads to shortages

Nintendo president Shuntaro Furukawa has confirmed that demand for the Nintendo Switch 2 has surpassed available supply in many regions. Speaking during the Q&A session of the company’s 85th annual general meeting of shareholders, Furukawa addressed concerns about ongoing stock shortages.

Keep ReadingShow less
Ranveer Singh

Ranveer Singh in a still from Lootera that captured his most restrained performance

Twelve years of 'Lootera': 5 reasons Ranveer Singh’s most understated role still holds up

Quick highlights:

  • Ranveer’s subtle performance in Lootera marked a major shift from his usual high-energy roles.
  • The 1950s-set romantic drama became a career milestone for the actor.
  • His restrained, emotionally complex portrayal earned long-term critical acclaim.
  • The film showcased a successful collaboration with director Vikramaditya Motwane.
  • As Dhurandhar builds buzz, Lootera reminds us of Ranveer’s range.

Twelve years ago, Ranveer Singh surprised audiences with Lootera, a period romance that asked him to do something unfamiliar: stay still. Set in 1950s Bengal and directed by Vikramaditya Motwane, the film gave Ranveer the space to deliver one of his most subdued and mature performances. No outbursts. No spectacle. Just quiet heartbreak.

  Lootera released in 2013 and marked a stylistic shift for Ranveer Singh Prime Video  

Keep ReadingShow less
Ping Pong restaurant chain shuts all UK branches

The chain had also gained a following for its themed brunches

iStock

Ping Pong restaurant chain shuts all UK branches after 20 years

Key points

  • Chinese dim sum restaurant Ping Pong has closed all its UK locations
  • The chain made the announcement via social media
  • Founded in 2005, the brand thanked customers and staff for their support
  • Loyal diners shared memories and disappointment in the comments

All branches are permanently closed

Chinese restaurant chain Ping Pong has permanently closed all its branches in the UK, the company confirmed in a social media announcement.

Founded in 2005 by restaurateur Kurt Zdesar, the dim sum chain had become popular for its stylish interiors, creative menus, and Asian-inspired cocktails. The company did not provide prior notice of the closure but said the decision marked the end of an “unforgettable” 20-year journey.

Keep ReadingShow less
Court to review teen's sentence in Bhim Kohli case
Bhim Kohli

Court to review teen's sentence in Bhim Kohli case

THE seven-year prison sentence handed to a 15-year-old boy convicted of the manslaughter of 80-year-old Bhim Sen Kohli is to be reviewed under the UK’s Unduly Lenient Sentence (ULS) scheme.

The Attorney General’s Office confirmed on Friday (5) that the teenager’s sentence will now be considered by the Court of Appeal.

Keep ReadingShow less
© Copyright 2025 Garavi Gujarat Publications Ltd & Asian Media Group USA Inc