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This is when Bhool Bhulaiyaa 2 will go before cameras

Bollywood is set to produce yet another sequel to a popular film. We are talking about T-Series Films’ upcoming production venture Bhool Bhulaiyaa 2 which is a sequel to the 2007 horror comedy Bhool Bhulaiyaa.

While the original film had Akshay Kumar, Vidya Balan and Shiney Ahuja fronting the cast, the sequel is going to be headlined by Kartik Aaryan and Kiara Advani. A couple of days ago, the makers dropped the first-look poster of the movie, which garnered mix response from viewers. The latest update on the project is that it will go before the cameras next week.


According to reports, Bhool Bhulaiyaa 2 begins production on the auspicious day of Dussehra on October 8. “It is an auspicious day. It will be a brief two to three-day schedule in Mumbai with Kartik”, a source informs a publication.

The source goes on to add that the first schedule will take place with Kartik Aaryan alone, while the lead actress of the film, Kiara Advani, will be joining the cast in the second schedule which begins early next year. “The second schedule will kick-off early next year with Kiara also jumping into the maze,” adds the source.

Well-known filmmaker Anees Bazmee will direct Bhool Bhulaiyaa 2. He is currently awaiting the release of his much-awaited comic-caper Pagalpanti, starring John Abraham, Anil Kapoor, Arshad Warsi, Kriti Kharbanda and Ileana D’Cruz in the principal cast. Bhool Bhulaiyaa 2 is expected to wrap up by March next year as the makers are eyeing for July 2020 release. An official release date is yet to be booked.

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When endorsement is assumed, not agreed

The unauthorised use of Alia Bhatt’s altered images by a Pakistani brand has reignited a familiar concern in digital advertising. Campaigns that visually mimic endorsements can easily blur the line between association and approval.

For audiences, such edits can appear credible at first glance. When a well-known face is integrated into promotional material, the assumption of endorsement often follows. Without clear consent, that assumption risks misleading consumers while benefiting from the celebrity’s influence.

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