EASTERN EYE MARKS 1500 ISSUES WITH A MEMORABLE MOMENT FOR EACH YEAR SINCE 1989 THAT HELPED DEFINE A GENERATION
by ASJAD NAZIR
Eastern Eye has the longest running South Asian music pages in the world and has pretty much featured every artist in the last 30 years, from aspiring singers to global superstars.
But, the beating heart of the pages has always been British talent that has crossed new musical frontiers in diverse genres. British Asian music has collectively delivered landmark moments, which have blazed a trail for others, created history, been inspirational or just super awesome.
To mark the 1500th issue of the Eastern Eye, the team went back through the last 30 years since its inception to find a memorable musical moment for each year. (And yes there were so many more).
1989: In 1989, the first issue of Eastern Eye was published and in the same year, acclaimed singer Najma Akhtar released her pioneering fusion album Atish, which impressively reached number four in the Billboard World Music Chart. The album, cleverly combining Indian musical styles with jazz and western influences, opened the door to a world of possibilities for a new generation of British Asians.
1990: This was the year that music producer Bally Sagoo released his debut fusion album Wham Bham with the legendary record label Oriental Star Agencies and changed everything in the British Asian music industry. The pioneering album transformed the musical landscape with a smash hit album that gave rise to a new wave of music producer pop stars.
1991: Led admirably by Muhammad Ayyub, forward-thinking British record label Oriental Star Agencies bridged the gap between generations and genres with the stunning album Magic Touch. The globally successful release saw music producer Bally Sagoo team up with Ustad Nusrat Fateh Ali Khan on a collection of songs that took qawwali music in a brand new direction. In the process, they created the urban qawwali genre, which remains popular even today.
1992: Pop icon Nazia Hassan releases her final album Camera Camera. It may not have been her biggest release, but the news generated major headlines because the British Pakistani singer had laid the foundations for pop music in South Asia with a series of stunning releases in the previous decade and by becoming an icon for an entire generation. She was offered the record-breaking album Made In India three years later, but turned it down and chose this as her final farewell to a pop industry she helped create.
1993: This was a huge year for path-breaking singer-songwriter Apache Indian and a big highlight was his debut album No Reservations becoming the first album by a British Asian to be nominated for a Mercury Music Prize. The fusion of east and west on a massively commercial level opened the eyes of a sleeping music industry, and smashed open the doors into the western mainstream for a new generation of British Asians. In the same year, Apache Indian’s single Boom-Shak-A-Lak became a global sensation.
1994: British music producer Bally Sagoo releases ground-breaking album BollywoodFlashback, where he took classic film songs and remixed them for a new generation. The stunning success of the album popularised the Bollywood remix genre, which is still massively popular and inspired many others, including music producers across the world, to follow in his footsteps. One of the greatest aspects of the album was that it crossed over to a non-Asian audience.
1995: The Asian Underground music genre had been bubbling away and came to the surface with stunning album Facts and Fictions from the path-breaking record label Nation Records. The stunning debut album from Asian Dub Foundation included the rousing anthem Rebel Warrior. The songs would inspire an exciting new wave that would shake the foundation of British music and the album itself would later be re-released.
1996: Led by Jas Mann, Babylon Zoo released the globally-successful chartbuster Spaceman. It reached number one in 23 countries and became one of the fastest selling singles of all time. The music act wasn’t able to replicate the success and would go onto be ranked as one of the greatest one-hit wonders of all time, but that didn’t stop 1996 from belonging to a British Punjabi from the Midlands.
1997: Brimful Of Asha by Cornershop tops the UK charts and became a major hit all over the world. The Indie rock band led by British Asian singer, songwriter and musician Tjinder Singh delivered a stunning song dedicated to Bollywood singer Asha Bhosle, which was later remixed and topped the charts again the following year.
1998: Bhangra has been a dominant genre in British Asian music and perhaps the finest album in the genre from the past 30 years was By Public Demand by B21, which took everyone by surprise and was sensationally successful. It was one of the first albums to have a western sensibility, but without losing the traditional roots element and had the cross-generational appeal like no other release before it. Twenty one years later, the songs are still popular and the album remains iconic.
1999: OK by Talvin Singh stuns the music world by winning the Mercury Prize for 1999. The debut album from the acclaimed musician helped add a new dimension to commercial music in the western mainstream and was a release that gave hope to a new wave of artists who wanted to do things differently. It was perhaps the peak of an Asian Underground movement that laid the foundation for so many great moments and artists.
2000: Birmingham-based bhangra star Malkit Singh has had many landmark moments and releases in his career ever since the 1980s, including being awarded an MBE in the Queen’s New Year’s Honours list in 2008. In 2000, he was listed in the Guinness Book Of World Records as the biggest selling bhangra artist of all time and reinforced how much the UK had led the world in the genre. A long-term friend of Eastern Eye, he would go onto break the record for the most different countries performed in by a bhangra artist.
2001: Susheela Raman becomes the first British Asian female to be nominated for a Mercury Prize for her acclaimed debut album Salt Rain, which releases in the same year. The successful album blending traditional Tamil music with jazz-folk and pop also won her the Best Newcomer award from BBC Radio 3.
2002: Ace music producer Panjabi MC had released his explosive bhangra number Mundian To Bach Ke to great acclaim in 1997 on his dynamite album Legalised, but it was in 2002 that it captured the imagination of the world and set fire to the charts around the world. The song would go onto be the biggest selling bhangra song in history, win honours including an MTV Europe Music Award and feature in everything from TV shows to major Hollywood movies.
2003: Dance with You (Nachna Tere Naal) by The Rishi Rich Project blazes a trail into the UK charts and shows that a song blending English with Punjabi lyrics could be successful in the western mainstream. The song featuring singers Jay Sean and Juggy D triggers a trend of artists in the western mainstream doing desi mixes of their tracks. It also inspires a new wave of artists to blend musical influences and break boundaries.
2004: Perhaps the most consistent British music producer of the past 20 years has been Dr Zeus and he has regularly produced hits with diverse artists around the world. He delivered perhaps the most beautiful moment of 2004 with the track Don’t Be Shy for Rouge, who had a dream year and captured the imagination like no other girl group, but sadly, weren’t able to reach their potential. But the song remains a classic.
2005: British Sri Lankan artist M.I.A announces herself to the world with her game-changing debut album Arular, which was nominated for a Mercury Prize and included in the 2005 edition of the book 1001 Albums You Must Hear Before You Die. The unique collection of songs received massive acclaim around the world and set her on the road to one of the most remarkable careers of the modern era. The album would also inspire and influence diverse artists.
2006: Real name Natasha Khan, singer, songwriter and musician Bat For Lashes releases her incredible debut album Fur And Gold, which received rave reviews right across the board including five stars from many and was also nominated for a Mercury Prize. It sets up a stunning career, which included huge live performances and two of the next three albums also being shortlisted for a Mercury Prize.
2007: Sukshinder Shinda showed that British bhangra still had a lot to offer the world with Eastern Eye’s best album of 2007, Living The Dream. The multi-talented music star showed there was a lot more to his repertoire than producing hits for other singers and delivered Punjabi songs with commercial appeal, which had genuine artistry. The album helped carve a path into the lucrative Indian market for other British artists.
2008: British band RDB teamed up with international superstar Snoop Dogg for the title track of the Bollywood film Singh Is Kinng, which would become a hit all over the world and open the door for other global superstars to sing for Hindi cinema. The song would inspire movie producers to think big, which resulted in artists like Akon and Kylie Minogue singing for Bollywood.
2009: Jay Sean received his first major coverage in Eastern Eye when he was unknown and then went onto become a huge star with a series of hit songs. It was in 2009 that he got his biggest success when he teamed up with rapper Lil Wayne to top the USA billboards with the hit single Down. Jay became one among a select group of British artists to ever achieve the amazing feet and in the process, inspired a new wave of artists eager to follow in his footsteps.
2010: This was a year that very much belonged to half Pakistani British singer Rumer, who came to global attention with her debut album Seasons of My Soul. This was followed by stunning live performances and her teaming up with legendary composer Burt Bacharach, for the acclaimed album Rumer Sings Bacharach at Christmas, which releases later that year. She would be nominated for the Best British Breakthrough Act and Best British Female Solo Artist at the Brit awards for her efforts the following year.
2011: For most unsigned artists, YouTube is the main platform they have to get noticed and Arjun used it to stunning effect in 2011 when he uploaded his own unique r’n’b-inspired cover version of the song Why This Kolaveri Di. The song not only helped to shape a brand new genre, but also inspired other newcomers to follow the lead of the immensely talented British singer-songwriter, who kicked onto global fame.
2012: Channi Singh became the first Punjabi music artist to get an OBE for his services to bhangra music, charity and community work in the Queen’s Birthday Honours list in 2012. The amazing achievement was a well-deserved recognition for the legendary lead singer of iconic band Alaap, who has delivered many magical moments since setting up the band in the 1970s.
2013: Real name Shahid Khan, British Pakistani music producer Naughty Boy set the world on fire with his smash hit single La La La and in the process, turned singer Sam Smith into a massive star. The song reached number one all over the world and remains popular even six years later, with over a billion collective views on YouTube. The year 2013 also saw the release of his stunning album Hotel Cabana, which clocked up big sales and received rave reviews right across the board.
2014: By the time half-Indian British singer Charli XCX released Boom Clap in 2014, she was already a famous star on the rise. But the global success of the song turned her into a superstar and helped her break into the lucrative America market, where it topped the charts and sold millions. She also released EP Sucker the same year, which was named by Rolling Stone as one of the 50 Best Albums of 2014.
2015: British Pakistani music producer Naughty Boy teamed up with Beyonce and Arrow Benjamin for the stunning song Runnin’ (Lose It All), which received massive acclaim. The terrific track continued the global rise of Naughty Boy and also delivered one of the best music videos of the year. The song will be featured on his hotly-anticipated second album, which releases in 2019.
2016: He may have already been a huge global star, thanks to being part of boy band One Direction, but Zayn Malik really came into his own and hit top gear in 2016. His first solo single Pillow Talk and debut album Mind Of Mine topped the charts around the world. They not only showed off his artistry, but confirmed the British singer-songwriter as one of the biggest music stars on the planet. Zayn would win a number of awards, thanks to the releases, and capture the imagination of everyone.
2017: There have been lots of record labels, radio stations, TV channels, online portals and live events that helped British Asian talent shine, but the one that deserves the biggest mention is Oriental Star Agencies, who closed their doors in 2017 after 50 years. The birthplace of British Asian music blazed a trail for all others who followed and left a permanent mark in the music landscape, including discovering talents such as Ustad Nusrat Fateh Ali Khan, Bally Sagoo and Malkit Singh.
2018: British artists Zack Knight and Jasmin Walia delivered big Bollywood blockbuster hit with the song Bom Diggy Diggy, which collectively clocks up well over 400 million YouTube views and helps turn the film Sonu Ke Titu Ki Sweety into a huge hit. The clever cover version of a song that released in 2017 becomes one of the biggest ever success in India by British Asian artists.
2019: Ace musician Nitin Sawhney has perhaps received more critical acclaim than any other in the history of British Asian artists and regularly won awards including the Ivor Novello Lifetime Achievement award in 2017. Having turned down an OBE in 2007, claiming it was associated with a colonial past, Sawhney accepted the higher-grade CBE in the 2019 New Year Honours list for his father, who he said had passed away regretting that Sawhney had rejected the OBE.
Imagine your dream designer bag now costs more than a month’s rent. Welcome to 2025, now luxury isn’t just a splurge but a high-stakes financial tango, right? Inflation, tariffs, and a dash of geopolitical drama have collided, sending price tags into orbit. This time, brands aren’t just nudging numbers, but they’re launching full-blown price tsunamis. Can you still play the luxury game without drowning in debt? Let’s break down who’s hiking, why, and whether that iconic piece is worth the squeeze.
Chanel
In 2025, Chanel has been on a price-raising spree, almost as relentless as their signature tweed. The iconic Classic Flap Bag Large, for instance, now retails at 9,400 GBP (9,52,000 INR), a steep jump from 7,870 GBP (7,97,000 INR) back in January. That’s not just a rise; it’s a whole statement. With demand booming and the brand’s push for exclusivity, Chanel clearly shows no signs of slowing down.
Louis Vuitton’s strategy? Keep things steady but consistently pricier. In 2025, the Alma PM handbag crept up to 1,590 GBP (1,61,000 INR), marking a 6.4% increase. Meanwhile, the Clooney BB inched to 1,925 GBP (1,95,000 INR), a 4.9% hike, while the Capucines MM surged by 7.2%, now priced at 6,310 GBP (6,39,000 INR). Inflation’s impact? Definitely. The only thing rising faster than these prices? Their legendary prestige.
The iconic Hermès is giving luxury lovers something to chew on, especially if their taste leans toward legendary bags like the Birkin or Kelly. In the U.S., prices for the Birkin 25 in Togo leather rose from 8,400 GBP (8,52,000 INR) to 8,900 GBP (9,03,000 INR): a 6.1% increase. The Kelly 25 in Togo Retourne jumped from 8,350 GBP (8,47,000 INR) to 8,900 GBP (9,03,000 INR), marking a 6.2% hike. Some exotic models, like the Kelly 25 in Matte Alligator, saw a staggering 23.8% increase, now priced at 38,800 GBP (39,37,000 INR). Because nothing says 'forever status' like a price tag that stings.
Rolex has increased prices on its gold models by up to 14%, reflecting a 27% rise in the cost of gold itself. For instance, the white gold Daytona with the OysterFlex bracelet now retails at 24,300 GBP (24,70,000 INR), up from 22,350 GBP (22,70,000 INR) last year. Stainless steel models have seen more modest increases of about 1-3%. Gold just got a little more golden right?
Known for its cashmere and quiet luxury, Loro Piana isn’t shying away from price hikes either. Some items, like the Loom handbag, rose by 8%, while select pieces saw a staggering 23% increase. Soft just got pricier.
Tag Heuer quietly nudged up the price of select U.S. models by around 10% this summer, a direct response to looming U.S. tariffs on Swiss imports. It’s a cautious buffer rather than a drastic shock, as the brand hedges against potential margin hits. Rather than surprising buyers later, Tag Heuer is choosing to gently pad prices now, just in case.
Even beauty brands aren’t safe from the pricing squeeze. Sisley bumped up the price of its Korean products by 5%, while L’Oréal increased prices of Yves Saint Laurent and Lancôme items at duty-free outlets by about 10%. It’s partly due to higher ingredient costs and partly because “flex splurging” in Korea shows buyers aren’t put off by a little extra cost.
In a more gradual move, Coach has been incrementally hiking prices over 19 of the last 20 quarters, while Ralph Lauren pushed its average retail price up by about 12%. Instead of shocking customers, they’re taking a slow and steady approach, which has surprisingly fuelled demand rather than dampened it.
Cartier’s parent company, Richemont, is taking a softer approach, avoiding major price hikes despite the pressure of U.S. tariffs. Instead of gambling on big increases, Richemont is holding prices steady, particularly for its luxury jewellery, which continues to perform well without any drastic changes.
With higher-end items becoming even more unreachable, brands are shifting focus to “affordable luxury.” Think sub-400 GBP (40,000 INR) accessories like designer scarves and wallets, small indulgences that keep aspirational customers engaged. It’s a strategic play to maintain interest without alienating the middle-class luxury lover.
Luxury prices in 2025 are skyrocketing as iconic brands make big movesiStock
The luxury gamble?
The overall picture is clear. Some players have quietly bet on patient, incremental hikes and are already reaping rewards, while others have pushed hard and risk alienating shoppers. Observers note that Coach and Ralph Lauren’s measured markups drove a surprising sales boom (+42% Coach growth in Europe in Q4), whereas ultra-luxe giants saw only minimal gains. In short, moving slowly seems to have paid off, at least so far while exorbitant jumps have mostly just made headlines.
The gamble now is on for every brand. Every new price tag is a wager: will wealthy buyers shrug and splurge, or push back and hunt for deals?
A deep cut from Connie Francis’ 1962 catalogue is suddenly back in the spotlight, thanks to a viral trend on TikTok. Pretty Little Baby, a track from her album Connie Francis Sings Second Hand Love, has captivated a new generation of fans over six decades after its original release.
Unlike her chart-topping hits such as Everybody’s Somebody’s Fool or Don’t Break the Heart That Loves You, Pretty Little Baby was never released as a single. But today, it’s enjoying a second life online. TikTok users have embraced the romantic tune, using it in more than a million videos. Many creators are seen lip-syncing the line “You can ask the flowers / I sit for hours / Telling all the bluebirds / The bill and coo birds / Pretty little baby, I’m so in love with you” – often while dressed in retro-style outfits or serenading real babies.
- YouTubeYouTube / LEO MARK TELEG
The social media buzz has translated into a dramatic surge in streaming numbers. In the week ending 10 April, the song recorded just 17,000 on-demand streams in the US. Four weeks later, that number skyrocketed to 2.4 million – a jump of over 7,000%. It has since entered Spotify’s Daily Top Songs charts in both the US and globally, and could soon make an appearance on the Billboard Hot 100 for the very first time.
Francis was one of the biggest pop stars of the late 1950s and early ’60s, scoring 15 top ten hits on the Billboard Hot 100. Although Pretty Little Baby didn’t chart during her heyday, the song’s timeless melody and sweet lyrics are striking a chord with today’s audiences.
The track’s sudden popularity underlines how vintage songs can enjoy fresh success in the digital age. For many, the charm of Pretty Little Baby lies in its simplicity – a gentle, heartfelt tune with lyrics that still resonate.
For longtime fans and first-time listeners alike, the revival of Pretty Little Baby is a reminder of Connie Francis’ enduring appeal and the surprising ways in which classic music can resurface – even 63 years later.
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The initiative will empower more women to speak openly about their health
A new community-led initiative has been launched in the UK to provide culturally sensitive support for South Asian women navigating midlife and menopause.
The Sattva Collective, founded by certified Midlife and Menopause Coach Kiran Singh, officially launched on 14 May 2025 as a registered Community Interest Company (CIC). It is the first initiative in the UK focused specifically on the experiences of South Asian women during what Singh describes as a “deeply personal and often stigmatised” phase of life.
“South Asian women are navigating physical, emotional, and identity shifts in silence – often without the language, space, or support to talk about it,” Singh said. “The Sattva Collective is here to change that. We are reclaiming midlife as a powerful, transformative time – and doing it together.”
The name 'Sattva' is drawn from Sanskrit, referring to clarity, balance, and inner peace – values reflected in the collective’s approach.
The organisation will offer a range of services throughout the year, including:
Monthly community meet-ups in local cafés
Educational workshops on hormone health, mental well-being, and cultural stigma
An annual flagship Midlife Summit launching in January 2026
Public awareness campaigns and digital resources
One-to-one and group coaching sessions
Singh, who is of Indian heritage, aims to address the gaps in both mainstream and cultural conversations around menopause. According to her, many South Asian women face barriers to accessing support due to stigma, lack of awareness, and limited representation in public discourse.
The Sattva Collective is now preparing to roll out its 2025 programme and is actively seeking funding, sponsorship, and community partners to expand its reach and resources.
Describing midlife as “not a crisis, but a calling,” Singh hopes the initiative will empower more women to speak openly about their health and experiences, while building a supportive community.
Further details about upcoming events and resources will be made available through the collective’s official channels in the coming weeks.
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Bella Hadid stuns at the Cannes Film Festival 2025 in a daring Saint Laurent black gown
Bella Hadid’s return to the Cannes Film Festival was anything but quiet. This year, the model showed up ready to challenge the red carpet rules without actually breaking them.
With new restrictions in place like no sheer fabrics, no visible nudity, no dramatic trains or bulky silhouettes, fashion-watchers wondered if Bella, known for her daring Cannes looks in the past, would tone it down. Instead, she found a clever way around the rules.
Her choice for the opening ceremony? A sleek black Saint Laurent dress with a high slit that climbed nearly to her hip. It was revealing but not banned. The asymmetrical cowl neckline and bare back added to the drama without crossing any lines. Paired with barely-there strappy heels, emerald statement earrings, and a ring, the outfit managed to be both understated and provocative.
Earlier in the day, she’d already turned heads arriving at Hotel Martinez in a white corset top and matching bootcut trousers, another Saint Laurent nod. Her honey-blonde updo, oversized sunglasses, and vintage accessories made it clear that Bella wasn’t here to just blend in.
And while the Met Gala missed her this year, Cannes got the full Hadid effect.
The model’s new hair colour, a shift from brunette to a summery honey blonde, felt like a fresh chapter. Soft waves framed her face, complementing the dark, moody tones of her red carpet outfit. Makeup stayed simple with smokey eyes, matte skin, and nude lips. No theatrics, pure elegance and confidence.
The most impressive part of it all? She managed to follow every rule while still standing out. While some stars played it safe under the stricter dress code, Bella turned the limits into a challenge. No sheer panels? Try bold cut-outs. No dramatic trains? Go for shape-hugging minimalism with impact.
Fashion at Cannes has always been about pushing boundaries. This time, Bella Hadid did it with precision, walking the tightrope between compliance and creativity.
No loud rebellion. Just quiet defiance in heels.
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These terms provide insight into how Gen Z views the world around them
Language is constantly evolving, and nowhere is this more apparent than in the lexicon of Gen Z. As the first generation to grow up fully immersed in social media, their language is influenced by memes, viral videos, and digital culture. With 2025 underway, several Gen Z slang terms have already become ubiquitous, appearing in everyday conversations, on social media platforms, and even in mainstream media. Here are 11 slang terms that have already peaked this year.
1. Delulu
"Delulu," short for "delusional," is one of the most prominent slang terms of 2025. It’s used to describe someone who holds unrealistic beliefs or makes outlandish claims. The term was catapulted into the spotlight after Australian Prime Minister Anthony Albanese used it in Parliament to describe his political opponents, referring to them as being "delulu with no solulu," which translates to "delusional with no solution." The term has since been widely adopted by young people, particularly in online communities. It’s now frequently used to poke fun at someone’s exaggerated or disconnected views on social media.
2. Rizz
"Rizz" is a shorthand for "charisma," and it refers to someone's ability to charm others, especially in romantic or flirtatious situations. The term has become an essential part of Gen Z's dating vocabulary, with phrases like "He's got mad rizz" or "She’s rizzing up everyone" becoming commonplace. This term is closely tied to the growing trend of online dating and relationship dynamics, where charm and social media persona play a significant role.
3. Sigma
The "sigma" personality is the opposite of the well-known "alpha" personality. A sigma is characterised as someone who is independent, self-sufficient, and doesn’t conform to societal expectations or norms. Unlike alpha males or females who thrive on social dominance, sigmas prefer solitude and operate outside of traditional social hierarchies. The term has gained traction in online spaces where young people are increasingly gravitating towards self-reliance and non-conformity.
4. Brain Rot
"Brain rot" is used to describe the state of being mentally overwhelmed or exhausted from consuming excessive amounts of digital content. It's particularly prevalent in discussions about binge-watching shows or scrolling endlessly through social media. Gen Z often jokes about being "brain rotted" after spending hours watching TikTok or scrolling through Instagram, highlighting how easy it is to become consumed by the constant flow of information and entertainment available online.
5. Yassified
A term that’s gained massive popularity in recent years, "yassified" refers to someone or something that has been enhanced or transformed, usually with excessive editing or glamorisation. It's often used in the context of social media influencers or celebrities who post photos heavily edited to enhance their appearance, or when someone gets an over-the-top makeover. The term ties into the beauty standards and image-consciousness that are amplified by social media platforms.
6. Mid
"Mid" is shorthand for "middle," but it’s used to describe something that’s considered average, underwhelming, or unimpressive. If something is labelled as "mid," it means it doesn’t stand out or live up to expectations. For instance, "That movie was so mid" or "The party was mid." It’s a dismissive term often used to critique various aspects of popular culture, from films to food.
7. Unhinged
"Unhinged" describes behaviour that is wild, unpredictable, or completely out of control. It is often used to describe actions that are erratic or exaggerated, whether in response to an emotional outburst or a spontaneous, irrational decision. For example, "She’s being unhinged right now" or "His unhinged rants are all over social media." The term conveys a sense of complete abandon, often in a humorous or dramatic context.
8. Flex
To "flex" is to show off, often by flaunting one's achievements, possessions, or status. While it originally referred to physical muscles, the term now is mostly used to describe the act of boasting about something materialistic, like a new car, an expensive handbag, or a lavish holiday. Gen Z regularly uses the term in a tongue-in-cheek manner, both to express pride in their accomplishments and to call out others for excessive boasting. For instance, "She’s just flexing her new sneakers."
9. Drip
"Drip" refers to someone's fashion style, particularly when it’s on point. It’s a term used to describe clothing, accessories, or overall aesthetics that are stylish, trendy, or eye-catching. The phrase "That outfit is straight drip" is common in Gen Z conversations, especially on platforms like Instagram, where style and image are paramount.
10. Ghosting
While not a new term, "ghosting" remains a central part of Gen Z's vocabulary. It refers to the act of suddenly cutting off all communication with someone without any explanation, particularly in romantic or social situations. The rise of online dating apps and social media interactions has made ghosting a widespread phenomenon, and it’s frequently discussed in the context of online relationships.
11. Caught in 4K
To be "caught in 4K" means to be caught in the act of doing something wrong or embarrassing, with undeniable evidence. It’s a digital-age version of "caught red-handed," with "4K" referring to the high-resolution quality that captures every detail. The term has been widely used on platforms like TikTok and Twitter, especially in viral videos where individuals are caught doing something questionable.
Bonus: Period
"Period" has taken on a new life in Gen Z slang, becoming a definitive way to end a statement. While the word traditionally marks the end of a sentence in grammar, in Gen Z slang, "period" is used to emphasise that a point has been made without room for debate or disagreement. It's akin to saying "end of story." Often, you'll see the term extended to "periodt" for extra emphasis, as in "That’s the best song ever, periodt!" It’s a confident, assertive way of making a statement and has found its place in conversations on social media and in real-life discussions.
As the year progresses, it’s likely that these expressions will continue to evolve, with new phrases quickly emerging to replace those that have already reached their peak. It’s a dynamic, ever-changing lexicon, and one that reflects the rapid pace of life in the digital age.