Over the years, superstar Salman Khan has launched many newcomers in Bollywood, but this is going to be the first time when someone from his own family makes his acting debut under his wings. We are talking about Khan’s brother-in-law Aayush Sharma who enters showbiz with the forthcoming film LoveYatri, bankrolled under the banners of Salman Khan Films.
Khan says that he always knew that the association of his name with Aayush’s debut flick would spark nepotism debate again, but it’s the audience who decides who will stay and survive and who goes into oblivion.
In this latest interaction with Eastern Eye correspondent, Mohnish Singh, at Galaxy Apartments, Salman Khan opens up about Aayush Sharma, nepotism, and the controversy around the title of his production. Excerpts...
Salman, your brother-in-law Aayush Sharma said that this place, Galaxy Apartments, is an institution of performing arts from where his journey started. There have been some good graduates and some not-so-good ones. What do you have to say?
Who are the good ones and who are the not-so-good ones? I think everyone who has come here has done well for themselves. See, everyone has their own destiny. Who will go up and who will come down, it’s all in destiny.
When I did Maine Pyar Kiya (1989), I did pretty okay for myself. So, whoever has started from here is in a better position than what they were in when they started.
Everyone wants to be the biggest star, but some people have it in their destiny, while others don’t. Sohail and Arbaaz are working as directors and producers. They own their entertainment companies. They are doing pretty well for themselves.
Ahead of the release of LoveYatri, what is the advice that you would like to give him?
The only thing that I tell him is that don’t play any games. Just be very enthusiastic about what you want to do. Be patient. Just don’t jump into anything just because you need to work. If there is no work, that’s fine. You need to do only good work, otherwise working every day and doing bad work will get you no work later on. So, you might have to wait for good work to come. And work does come. Work nowadays comes from web, TV, movies and different kind of cinemas. People get not one, two are three changes, but they keep on getting work.
In one of his interviews, Aayush said that irrespective of whether he is going to be launched by you or somebody else, he has this baggage on his shoulder that he is related to Salman Khan, the superstar. Even if he had made his debut outside your banner, people would say Salman must have helped him bag the film. Do you think it’s not cool when a superstar’s name is attached to someone from the family who is being launched?
That’s why I am staying as far away as possible (from the film and promotions), so much so that I hope that my sister (Arpita Khan Sharma) does not think I don’t like Aayush and that I am not supporting Aayush (laughs).
When I did Hero (2015) with Sooraj (Pancholi), I did one promotional song in the film. Everywhere I go, I sing that song. It became so popular. But these things do not translate into people going and watching the movie in the theatre. The film is got to be good for it to work. In the promo and trailer of your film the urgency that people want to see the film should be there. After that, it’s word of mouth. There are many of our films which did not do well. Then people ask me to do guest appearances and stuff like that, and they think the film would do well because of that. But when they don’t work, it brings me to earth. I have danced and sung, but (at times nothing works). It’s a very close-knit industry, so we keep doing that. It’s good. It’s a good bonding. If you are free for four-five days, you go and hang out with friends. So, it’s a very chilled out atmosphere.
(Coming back to your question), I’ll tell you a story. Sohail saw Aayush a lot before in the gym. If not me, somebody else would have launched him. It was (a matter of) time. He’s been training really hard. He’s been working really hard. He’s been taking care of himself. I had worked with Abhiraj (director) on Sultan (2016); he’s a very sorted guy. So I thought this was the best for both of them.
But then the nepotism debate is still on...
I always knew the topic of nepotism would crop up. But Aayush is the son of a politician. How can one drag him into nepotism debate? He is from Himachal (Pradesh). Let me tell you, this (Bollywood) is the only place where nepotism cannot work. It cannot work at all. No matter how much you push, but it is only the audience that will make you a superstar, or reject you. No matter whose son you are, let alone being the brother-in-law of somebody. Here, brothers and sons don’t survive if they are not good. I am a writer’s son. Ajay Devgn is an action director’s son. So, it’s just the audience. It’s totally, totally audiences who come and see you in a movie, and what they like you never know. You could be the best looking guy, the best actor, but they will reject you. At the same time, you can have nothing, but it’s something endearing that they feel whether it’s the script that you have done or something about your screen presence, that they like and they go for you. That’s it.
No matter how many hits you give, one film down, the audience is not going to have that reflect, but people from the industry would. I have been seeing this change. It’s become competitive, which is very good. Earlier people used think that my film should work, his film should also work. Right now people want their films to do well, not yours, which is the worst thing for the industry. However, we are still of that old thinking where we feel happy if somebody’s film does better than ours. It motives us to work much harder to beat that. But when people don’t want to work hard, it’s hard for them to digest that somebody is doing well. So, it’s all about the hard work.
The title of the film has been changed from Loveratri to LoveYatri because some people had issues with its original title. Do you think there are always attempts to curb the freedom of expression of people in showbiz?
I think there is a lot of creativity. If they don’t like any title, we will change it. If they don’t like LoveYatri either, we can change it. Had the title of the film would matter so much, they would use only titles before theatres.
There was nothing offensive about Loveratri. We knew we were making a very sweet, beautiful love story. It’s about love and festivals, so we called it Loveratri. But some people got offended by that. Even if one person’s emotions are hurt, why are we going to do that? We are making a love story. We are not making a hate story. So we changed the title.
You step into your local PVR today. The smell of popcorn hits you, but instead of previews for the latest Bollywood hit, the lobby is a sea of ARMY Bombs and CARAT Bong light sticks. Fans in TXT tees are swapping photocards. Someone’s already belting out a LE SSERAFIM chorus into a mic at the pop-up Noraebang station. Inside Screen 3? It isn’t a film, but a full-blown K-pop concert. Thousands of voices scream every word of BTS’s Dynamite, and tears well up during Jungkook’s solo. But this isn’t Seoul. It’s Kolkata, Mumbai, Delhi, and Bengaluru, all this weekend. And HYBE? They’re taking notes, big ones!
What is Hybe Cine fest?
HYBE Cine Fest 2025 is a three-day cinema event (from 10 to 12 July) that brings some of the biggest K-pop concert experiences to the big screen across India. Organised by South Korean entertainment giant HYBE in partnership with PVR INOX and Trafalgar Releasing, the fest features full-length concert films from BTS, SEVENTEEN, TXT, ENHYPEN, ILLIT, and Katseye. Expect stadium-level production with cinematic visuals, surround sound, and collective fan chants, everything fans love about a K-pop concert, recreated inside a cinema.
HYBE didn’t pick India at random. It’s a calculated move. The company has confirmed it will open an Indian office in Mumbai or Delhi by September or October 2025. This festival is a soft launch, a proof-of-concept to test the waters. By partnering with PVR INOX and global distributor Trafalgar Releasing (which brought in over 260,000 fans during the Latin American edition), HYBE is laying the groundwork for bigger things. With India’s entertainment market projected to grow from £22.9 billion to £32.2 billion (₹2.45 trillion to ₹3.45 trillion) by 2028, the timing is no accident.
HYBE isn’t just here to screen films. This is step one in a long-term strategy:
Live concerts: The biggest fan demand. Data from this weekend supports the case for bringing TXT, ENHYPEN, or SEVENTEEN to Indian stages post-2025.
Local talent & collaborations: HYBE’s upcoming Indian office could scout homegrown talent or spark Indo-Korean music projects, similar to what HYBE America did with Katseye.
Lifestyle takeover: Pop-up merch counters are only the beginning. HYBE wants to control K-pop fashion, fan experiences, and digital platforms (like Weverse) in India.
Expect ticket prices between £7.50–£14 (₹800–₹1,500), depending on location and seat type. Morning and midday weekday shows are filling up fastest, so book early if you want the full fan-crowd vibe.
While Indian ARMYs, CARATs, MOAs, and ENGENEs lose their voices this weekend inside packed theatres, HYBE’s executives are wide awake, analysing ticket data, fan turnout, and social media buzz. Every chant, every Noraebang sing-along, every sold-out show is a datapoint fuelling their next big move.
HYBE Cine Fest 2025 is more than a weekend spectacle. It’s a strategic push to embed K-pop deep into India’s entertainment ecosystem. The concert films are just the beginning, the real goal is long-term cultural presence, local talent scouting, and eventually, massive live tours. The light sticks are lit. The playbook is open. And HYBE’s Indian takeover has officially begun.
By clicking the 'Subscribe’, you agree to receive our newsletter, marketing communications and industry
partners/sponsors sharing promotional product information via email and print communication from Garavi Gujarat
Publications Ltd and subsidiaries. You have the right to withdraw your consent at any time by clicking the
unsubscribe link in our emails. We will use your email address to personalize our communications and send you
relevant offers. Your data will be stored up to 30 days after unsubscribing.
Contact us at data@amg.biz to see how we manage and store your data.
Cierra Ortega addresses her Love Island USA exit in a TikTok video
Cierra Ortega has exited Love Island USA after a past social media post using a slur resurfaced.
The 25-year-old content creator said she “had no idea” the word was a racial slur.
Ortega apologised to the Asian community and said she accepts being removed from the show.
She revealed her family has been threatened and immigration authorities were called on them.
Cierra Ortega, a contestant on this season of Love Island USA, has publicly apologised after an old social media post containing a racial slur resurfaced, prompting her sudden exit from the popular reality series.
The 25-year-old Los Angeles-based content creator addressed the controversy in a video, expressing regret for using a derogatory term towards Asian people in a post made last year. Ortega, who is of Mexican and Puerto Rican descent, said she was unaware of the word’s offensive meaning at the time but took full responsibility.
Ortega says she deleted the offensive post after learning it was a racial slurInstagram/cierra.ortega
Ortega says she had “no idea” it was a racial slur
In her nearly five-minute video, Ortega clarified that the post was made in 2024 and deleted as soon as a follower informed her that the word was a racial slur. “I had no idea that the word carried such pain or history,” she said, adding, “If I had known, I would have never used it.”
Describing the video as an “accountability post, not an apology video,” Ortega said she was deeply sorry to the Asian community and anyone she had hurt. She emphasised that ignorance was not an excuse and admitted that her actions had consequences. “Intent doesn’t excuse impact,” she said.
Following her exit from the villa, Ortega revealed that the backlash extended to her family. She claimed they had faced harassment, including death threats and even calls to U.S. Immigration and Customs Enforcement (ICE). “My family doesn’t feel safe in their own home,” she said. “There’s no need to fight hate with hate. I don’t think that’s justice.”
Ortega’s relatives later issued a statement on her Instagram story, saying they understood the anger but condemned the level of harassment. “We’re not here to justify or ignore what’s surfaced. But the threats and attacks go far beyond accountability,” they wrote.
Ortega’s Instagram story Instagram Screengrab/cierra.ortega
Ortega accepts the show’s decision to remove her
Although the episode announcing her departure referred only to “personal reasons,” Ortega said she fully supported Love Island USA’s decision to remove her from the show. “This was a consequence I deserved,” she stated. Her former villa partner, Nic Vansteenberghe, remained on the show and has since recoupled with another contestant.
Ortega insisted she deleted the offensive post immediately after realising its meaning and has since made efforts to educate herself and others around her.
The Love Island USA contestant apologised to the Asian community onlineInstagram/cierra.ortega
Second contestant to leave over resurfaced racist remarks
Ortega is the second contestant to be removed from this season over past racist language. Earlier in the season, fellow islander Yulissa Escobar was taken off the show after an old podcast clip emerged in which she used another racial slur. Escobar also apologised on social media and echoed Ortega’s concerns about the extreme online abuse following her exit.
The backlash faced by both women has raised concerns about the mental health of reality TV participants. Peacock, the NBC-owned streaming platform airing Love Island USA, recently aired an on-screen message urging viewers to stop targeting contestants with threats and harassment.
Love Island USA aired a message urging viewers to stop harassing contestantsInstagram/cierra.ortega
As the show heads towards its finale, the debate continues over how far accountability should go, and at what cost to the people involved.
Keep ReadingShow less
Rashmika Mandanna teams up with Allu Arjun again in Atlee’s next
Rashmika Mandanna to star opposite Allu Arjun in Atlee’s big-budget sci-fi project AA22xA6.
The film already features Deepika Padukone, Janhvi Kapoor, and Mrunal Thakur.
Rashmika has completed a look test and body scan in Los Angeles.
Film to release in multiple languages by late 2026 or early 2027.
Rashmika Mandanna is officially part of director Atlee’s highly ambitious sci-fi feature, tentatively titled AA22xA6. With Allu Arjun headlining the project, the casting of Rashmika not only reunites the Pushpa duo but also strengthens what is being called one of the biggest star ensembles in Indian cinema today. The Sun Pictures production already boasts names like Deepika Padukone, Janhvi Kapoor, and Mrunal Thakur, and now Rashmika’s addition has significantly heightened the buzz.
Director Atlee and Allu Arjun brainstorm futuristic concepts with top Hollywood VFX studios in LA Youtube Screengrab
Rashmika Mandanna signs on for her boldest role yet
According to insiders from the production team, Rashmika was approached by Atlee earlier this year and has since completed her look test and digital body scan in Los Angeles. Her role is described as one of the most challenging and distinctive of her career. The film's makers are reportedly working on extensive pre-production tailored to her character, hinting at an unconventional arc that moves far away from her previous on-screen avatars.
This marks Rashmika’s second collaboration with Allu Arjun after the massive success of the Pushpa franchise. However, sources close to the film insist that their dynamic in AA22xA6 will offer audiences something completely new.
Allu Arjun and Rashmika Mandanna attend a promotional event of their upcoming Indian film 'Pushpa 2: The Rule' Getty Images
AA22xA6 to explore dual universes and advanced VFX
The project is being mounted on a scale rarely seen in Indian filmmaking. Atlee, who last directed Jawan with Shah Rukh Khan, is said to be drawing inspiration from global visual spectacles like Avatar, crafting a narrative that unfolds across two distinct universes.
Backed by Sun Pictures, the film leans heavily on visual storytelling, with AI-driven VFX and futuristic world-building at its core. The director has reportedly insisted on running post-production in parallel with the shooting schedule to give actors real-time feedback on scenes involving heavy CGI.
Atlee\u2019s and Allu Arjun's\u00a0next promises a grand visual universe with cutting-edge VFX Instagram/filmybaapofficial
Star-studded cast, global ambitions
What sets AA22xA6 apart is its ensemble. Deepika Padukone was the first female lead to be confirmed, followed by industry buzz around Janhvi Kapoor and Mrunal Thakur. Rashmika’s entry adds further star power, and there’s talk of a fifth female lead also being finalised soon.
Sun Pictures plans to release the film globally in multiple languages, with a theatrical launch expected either by late 2026 or early 2027. The film is currently in production, and the makers are expected to drop a visually striking teaser later this year to kick off their promotional campaign.
Director Atlee guides Deepika through motion capture choreography Youtube Screengrab/Sun TV
What this means for Rashmika and Allu Arjun
Both Rashmika and Allu Arjun are riding high after the record-breaking success of Pushpa 2: The Rule. While Allu is already a pan-India name, Rashmika’s popularity has been steadily rising across Hindi and South Indian markets. This film gives them a fresh canvas to explore a new on-screen equation and further expand their reach among global audiences.
As anticipation builds for AA22xA6, all eyes will be on how Atlee brings together this megastar cast for what could potentially be a landmark moment in Indian science fiction cinema.
Keep ReadingShow less
Cardi B continues her bold fashion streak with floral runway glamour
Cardi B wore a ruby-red custom Rahul Mishra gown with sculptural 3D flowers at Paris Couture Week.
The outfit followed her earlier dramatic appearance at Schiaparelli in a fringe dress with a live crow.
She’s currently working on her debut album Am I the Drama? and a beauty venture with Revolve.
The look featured diamond accessories, a sculpted bun, and smoky makeup to match the theatrical dress.
Cardi B took her fashion game to new heights in Paris, stepping out in a dramatic Rahul Mishra creation that fused red carpet glamour with runway sculpture. The rapper’s custom-made gown, featuring 3D blooming flowers and a shimmering ruby base, was a highlight at Paris Haute Couture Week, making it one of her most talked-about looks this season.
Cardi B's red gown features 3D sculpted flowers and intricate embroideryInstagram/rahulmishra_7
The Rahul Mishra dress with blooming details
Cardi’s gown, from Rahul Mishra’s autumn 2025 collection, brought together intricate hand-embroidery with sculptural design. The dress, in a deep red shade covered in tiny rhinestones, caught the light with every movement. Beaded detailing mimicked vines climbing up her silhouette, and from behind, eight large flowers unfolded in a wire structure, making her look like a walking floral sculpture.
This bold look came just hours after her appearance at Schiaparelli, where she wore a structured black dress complete with a live crow perched on her arm. But it was Mishra’s floral fantasy that stole attention, and not just for its complexity, but for how effortlessly Cardi carried it.
Rahul Mishra’s couture creation turns heads on the Paris streetsInstagram/rahulmishra_7
A beauty look to match the drama
To complement the outfit, Cardi B kept her beauty choices both elegant and powerful. Her hair was pulled back into a low bun with styled baby hairs, a signature she’s owned over the years. She wore a diamond choker, drop earrings, and a bracelet that added more sparkle without competing with the dress. Her makeup leaned into drama too: smoky eyes, winged liner, and sharp black nails.
Known for pushing boundaries on red carpets, Cardi often prioritises fashion over beauty. “Great outfit. Every time,” she once said, emphasising how first impressions are made by what you wear.
Cardi B steps out in a custom Rahul Mishra dress at Paris Couture WeekInstagram/rahulmishra_7
Album on the way, beauty line next
Beyond couture, Cardi B is focused on finishing her long-anticipated debut album Am I the Drama?, while also preparing to enter the beauty industry with Revolve. Speaking to WWD, she hinted that both ventures are deeply personal, aimed at building a brand that reflects both her roots and spirit.
Whether she’s teasing a new single or stepping out in sculptural fashion, Cardi B continues to command attention, not by playing it safe, but by transforming every appearance into a performance of its own.
Keep ReadingShow less
Rajkummar Rao and Patralekhaa expecting first child, share news with sweet Instagram post
Rajkummar Rao and Patralekhaa announced their pregnancy via a joint Instagram post on Wednesday.
The image showed a floral cradle with “Baby on the way” written on it, captioned simply: “Elated ❤️.”
Industry friends including Farah Khan, Sonam Kapoor, Bhumi Pednekar, and Esha Gupta congratulated them.
The couple, who were together for 11 years before marrying in 2021, recently launched their production house, KAMPA Film.
Rajkummar Rao and Patralekhaa shared that they are expecting their first child together in a joint Instagram post on Wednesday. The announcement came with a floral-themed image featuring a cradle illustration that read, “Baby on the way,” along with their names. The couple summed up their feelings in one word: “Elated.”
Rajkummar Rao and Patralekhaa smiling during a public appearance earlier this year Instagram/patralekhaa/rajkummar_rao
Couple’s first baby on the way
Rajkummar and Patralekhaa’s quiet reveal drew instant love from fans and colleagues alike. Filmmaker Farah Khan, who knew beforehand, joked in the comments, “Finally the news is out!! I was having a tough time keeping it to myself.” Others like Sonam Kapoor, Bhumi Pednekar, Neha Dhupia, and Esha Gupta also sent in their warm wishes.
The duo dated for over 11 years before tying the knot in November 2021. Their relationship began well before they co-starred in CityLights, a 2014 film directed by Hansal Mehta. They've since appeared together in Bose: Dead/Alive and remained one of the industry’s most low-key but admired couples.
Rajkummar Rao will next be seen in Maalik, set for release on 11 July. He plays a gangster in the crime drama, which also stars Manushi Chhillar and Prosenjit Chatterjee. Patralekhaa, last seen in Phule, continues to balance film and OTT roles.
The couple recently launched KAMPA Film, a production banner named using the initials of their mothers’ names. “We’ve always believed in the power of storytelling,” Patralekhaa shared. Rajkummar added, “KAMPA is an extension of our love for cinema and each other.”