Image source: SonyLIV

With a major chunk of the audience making a quick shift to OTT platforms, it has become increasingly challenging for the makers of television shows to hold their attention. Though they are trying their best to experiment with new genres and present engaging stories to viewers, not everyone is getting the desired outcome, which is resulting in the sudden discontinuation of several shows.

The SAB TV show Baavle Utaavle seems to have met the same fate. Yes, the sitcom, which was launched with much fanfare, is set to bid adieu to viewers due to falling ratings. Produced by Ranjan Shahi, the show hit the tube in the month of February this year. It will telecast its last episode in August.

Confirming the news, Shahi told an Indian daily, “We have decided to end the show sometime next month. We were aware of the risk involved while making an experimental and quirky show like this. Though it did not do as well as I expected, I am happy that we experimented with a different genre. It was an enriching and positive experience for the team and me. The idea is to make shows with conviction, which work sometimes and fail the other times, but it’s important to keep innovating.”

Baavle Utaavle centres on a curious young couple, Guddu and Funty. Ever since getting hitched, they are struggling to manage and understand the intricacies of marriage. The story is set in a rustic town of Madhya Pradesh. Actors Paras Arora and Shivani Badoni play the lead roles on the show.