Rise In Outboard Indian Students Is An Opportunity To Raise UK’s World Student Share
TO GO WITH LIFESTYLE-INDIA-US-BRITAIN-LANGUAGE-BUSINESS-SOCIAL BY PHIL HAZLEWOOD A student practices her talking skills at the Just Talk Institute language school in Mumbai on October 12, 2008. In India, speaking English with an American accent is no longer the preserve of call centre workers. Children, business people and the elderly here are now seeking a US twang. The phenomenon has spread from the Indian offshore operations boom in the late 1990s to a wider cross-section of society, whether to help them get on in business, communicate with family State-side or just show off. In Mumbai, arguably India’s most cosmopolitan city, a number of language schools have sprung up offering accent coaching. Mumbaikars are also trawling the Internet looking for tutors to teach them to talk like Uncle Sam. AFP PHOTO / Sajjad HUSSAIN (Photo credit should read SAJJAD HUSSAIN/AFP/Getty Images)
By:
Radhakrishna N S
UK’s All Party Parliamentary Group (APPG) report recently stated that 60 per cent in world growth of outboard students will be from India and China by 2027. This poses an opportunity for a Global Britain post-Brexit to raise its global student market share and reverse the fall in students’ enrollment experienced since 2011. While students study in the UK, they increase knowledge and preference for UK brands leading to greater consumption of UK products positively impacting both UK soft power and future trade relationships. The APPG states that international students be removed from government net immigration targets and instead a…
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