• Friday, April 26, 2024

Business

Ola launches electric car category in London as ‘global first’

An electric car and a plug-in hybrid car charge at a public charging station. (Photo by Sean Gallup/Getty Images)

By: Pooja Shrivastava

OLA’s electric cars are here. As a part of its plan to commit towards green transport networks, zero-emission travel, and further support the Mayor of London’s plans to improve air quality across the capital, Ola today announced the launch of its new electric vehicle category called Ola EV. It will be available across London from today at no extra charge.

The launch of Ola EV is a global first for one of the world’s leading mobility companies. For now, it is launched in London but over time it will roll out to other cities around the world where Ola is operational.

Ola EV rides will cost the same as the comfort category. As of now, there are 700 Ola EV drivers, and the numbers are expected to increase quickly over the coming months. To encourage more drivers to switch to electric cars, the company will incentivize them through offers like a market-leading 0% commission rate for the first 3 months.

Ola was recently in news for launching the world’s largest two-wheeler factory to build its range of electric two-wheelers. The factory, located in Tamil Nadu,  India, will be ready by next year and said to have a staggering capacity of 10 million units/year. The company plans to launch the vehicle in the UK and Europe in the near future.

“I am especially proud of the initiatives we are putting in place to help drivers make the switch to fully electric vehicles and that we have been able to do this at no extra cost to riders,” Marc Rozendal, Managing Director of Ola UK, said. “I am excited to launch this category as a global first for Ola and while Ola EV will start in London, we can’t wait to begin expanding it across the country and cities around the world.”

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