• Sunday, January 29, 2023


Missguided changes name to MGL Realisations (2022) Limited

Nitin Passi returned as the retailer’s CEO following the rescue deal in June

FILE PHOTO: Nitin Passi arrives at the Sofia Richie x Missguided launch party at Bootsy Bellows on September 18, 2019 in West Hollywood, California. (Photo by Morgan Lieberman/Getty Images)

By: Pramod Thomas

LAST month, fast-fashion retailer Missguided was acquired by Frasers Group in a £20 million rescue deal.

Now, the company which was founded by Nitin Passi in 2009 has changed its registered business name to MGL Realisations (2022) Limited, according to reports.

However, the Manchester-based company will continue to trade as Missguided, according to documents filed with Companies House. 

The company fell into administration in May this year. It appointed Teneo as administrator after it failed to finalise a rescue deal.

Later, Frasers Group acquired the business beating off rival Boohoo.

In April 2022, Passi stood down as CEO of Missguided. But he later returned as the retailer’s CEO following the rescue deal last month.

“Frasers Group has an unrivalled platform and fantastic operational know-how, giving Missguided a solid foundation on which we can build a successful future. I am acutely aware of the impact Missguided’s administration has had on our stakeholders and I am committed to rebuilding their trust,” Passi said about his return to the company.

According to Frasers chief executive, Michael Murray, Missguided’s digital-first approach to the latest trends in women’s fashion will bring additional expertise to the wider Frasers Group.

“We are delighted to secure a long-term future for Missguided, which will benefit from the strength and scale of Frasers Group’s platform and our operational excellence,” Murray said.

Eastern Eye

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