By: Pramod Thomas
LEADING media diversity champion has secured a new role at Birmingham City University to examine representation across the UK’s media.
Marcus Ryder MBE has been named as head of external consultancies, at the University’s Sir Lenny Henry Centre for Media Diversity. He will officially take up the role on 10 May.
The centre was set up to look into diversity across the industry including journalism, acting, film, TV and radio in both front-of-house and behind the scenes roles, a statement said.
In his new role, Ryder will work alongside academics and industry leaders to explore how the UK’s media reflects its population and to champion better representation across all sectors.
In the past 25 years, Ryder has championed the need for greater visibility and opportunities for women, ethnic minorities and disabled people working in the film and television industry and has given evidence to the House of Lords on how to increase diversity in broadcast media.
Ryder said: ““In just one year the centre has already been a major catalyst for change in the UK media industry, and has proven how it can be both a critical friend and offer real tangible support to all the major industry stakeholders.
“Recent events and industry statistics prove there is a lot of work that still needs to be done – that work can only be done through clear academic research and evidence based policies, I look forward to playing my part in making sure that happens.”
Sir Lenny Henry, chancellor of Birmingham City University, said: “Marcus is one of the most respected individuals in the field of media diversity in the UK and I believe it is an appointment that is instrumental if we want to bring real change to the media industry.”
Professor Diane Kemp, director of the centre, said: “Marcus is one of the co-founders of the Sir Lenny Henry Centre and has been involved with us since our launch last year. This is a significant appointment not just for us, but also for anyone concerned to see an improvement in media representation in the UK.”