Skip to content
Search

Latest Stories

Making a song and dance about anti-virus measure

PRAISE FOR KERALA POLICE’S HAND-WASHING VIDEO AS ‘MODERN MARKETING TOOL’

by NEERAJ KRISHNA


AS THE World Health Organization and health specialists emphasised the importance of thorough hand-washing to protect against the coronavirus, a police media team in a south Indian state brainstormed on how to take the message to the masses.

“We wanted to avoid a routine press release, or poster,” said VP Pramod Kumar, deputy director of the  Kerala Police Media Centre.

One officer came up with the suggestion of making an offbeat video.

After some deliberation, the team chose a peppy tribal song from a recent Malayalam blockbuster, Ayyappanum Koshyum.

“The choreography, rehearsal and shoot were wrapped up in three and-ahalf hours,” said Kumar. “The last time these guys did such a group dance was probably while in college (university)!”

There were some apprehensions on how the video would be received, he said.

However, to their surprise, the clip went on to be a massive hit with thousands of views within hours, especially after state chief minister Pinarayi Vijayan tweeted it from his official handle.

The national and international media, too, gave the initiative a thumbs-up. Encouragingly, the biggest impact was on children, who lapped up the “police uncles’ video”.

Dr Shyam Sarat of Kozhikode district noted: “The packaging – music, choreography, message – clicked well.

It’s always nice to see such an initiative from the police because most people, across age groups, pause and pay attention when men in uniform make an unusual move.”

Having served in rural areas, Dr Sarat said the video helped spread awareness outside cities too, thanks to WhatsApp, adding that “we tend to overestimate the level of awareness during such crises”.

“Besides the fake messages, there still are thousands of people who do not understand the gravity of the situation,” he said, pointing to videos showing some licking hand sanitiser off their palms.

Rajiv Ambat, chief health officer at the NuvoVivo Center wellness hub in Kochi, said the police did a “commendable job in bringing forth awareness on personal hygiene and care in such an innovative and funny, yet effective, manner”.

It’s a “tough and risky task” to promote new ideas in a “highly argumentative country like India”, he added. “The video is nothing short of effective modern marketing done for a noble cause.”

Besides spreading awareness, the video also had a “reassuring effect” on the public, noted Kumar. “We could convey that the police force was there with the public in these testing times.”

More than the global attention, he said, “the best part was receiving videos from parents of children imitating the dance”.

He highlighted another confidence winning gesture from the police, where officers volunteered to procure puja materials for a funeral at a quarantined Dubaibased banker’s home in Kozhikode, Kerala. It was a Muslim civil police officer who led the efforts to arrange traditional material needed for the Hindu rituals.

“We are thankful, and really surprised.

Pleasantly surprised,” said Anand Ramaswamy, whose mother had died.

The Kerala Police, of late, has succeeded in connecting with the common man.

Its Facebook page, for instance, crossed a million ‘likes’ last year, overtaking the NYPD [New York Police Department].

At a time when the state geared up for a lockdown, “such a connect would help us reach out to the public to avert crises”, said Kumar.

More For You

Prada 2026 sandals

Prada acknowledges Indian influence behind its Spring Summer 2026 men’s footwear

Instagram/prada/iStock

Prada finally acknowledges Kolhapuri chappals inspired 2026 sandals after Indian backlash over Milan show

Quick highlights:

• Prada confirms Indian roots behind 2026 ‘leather sandals’ after controversy
• Indian artisans and officials accused the brand of cultural appropriation
• The footwear resembles traditional Kolhapuri chappals with GI status
• Prada says designs are still in development and open to dialogue with India

Keep ReadingShow less
Anna Wintour

Wintour’s style of leadership earned her the nickname “Nuclear Wintour”

Getty Images

Anna Wintour steps down as editor of US Vogue after 37 years

Key points

  • Anna Wintour steps down as editor of US Vogue after 37 years
  • She will remain Vogue’s global editorial director and hold senior roles at Condé Nast
  • Wintour transformed US Vogue into a global fashion authority
  • The 75-year-old has received numerous honours, including the Presidential Medal of Freedom

End of an era at US Vogue

Anna Wintour has stepped down as the editor of US Vogue, bringing to a close a 37-year tenure that redefined the publication and saw her become one of the most influential figures in global fashion.

The announcement was made on Thursday (26 June) during a staff meeting in New York. Wintour, 75, will no longer oversee the day-to-day editorial operations of Vogue’s US edition. However, she will continue to serve as Vogue’s global editorial director and Condé Nast’s chief content officer, maintaining senior leadership roles across the company.

Keep ReadingShow less
Nadiya Hussain

She also reassured her followers that “exciting” new projects are on the way

Getty Images

“I won’t always be grateful” says Nadiya Hussain after BBC axes her cookery show

Key points

  • Nadiya Hussain confirms BBC will not renew her cookery series
  • Bake Off winner challenges expectations to remain “grateful”
  • She says hard work and talent, not luck, brought her success
  • Celebrities, including Annie Lennox and Fearne Cotton, show support

BBC ends decade-long collaboration with Bake Off star

Nadiya Hussain has spoken out after the BBC decided not to commission another cookery programme with her. The popular TV chef, who won The Great British Bake Off in 2015, shared her views on social media, stating that she “won’t always be grateful” and should not be expected to remain silent about career setbacks.

The decision ends a nearly 10-year working relationship between the broadcaster and Hussain, who has hosted several well-received cookery shows under the BBC banner. In her latest Instagram video, she addressed the public’s reaction and emphasised her right to expect more from her career.

Keep ReadingShow less
weight loss injections UK

The importance of vigilance as demand for these weight loss and diabetes drugs continues to grow

iStock

Hundreds report pancreas issues linked to weight loss injections as UK launches safety study

Key points

  • Almost 400 reports of acute pancreatitis linked to weight loss and diabetes jabs have been filed in the UK
  • Most cases involve popular GLP-1 drugs including Ozempic, Wegovy, and Mounjaro
  • Health officials are investigating possible genetic causes behind the side-effects
  • Patients hospitalised with pancreatitis encouraged to report symptoms via MHRA’s Yellow Card scheme
  • Adverse drug reactions cost the NHS an estimated £2.2bn annually

Health watchdog investigates spike in serious side-effects from GLP-1 drugs

UK health authorities have launched a study into the side effects of popular weight loss and diabetes drugs following a spike in reported cases of acute pancreatitis. Nearly 400 reports have been received via the Medicines and Healthcare products Regulatory Agency’s (MHRA) Yellow Card scheme, which monitors side effects and adverse reactions related to medicines and medical devices.

The medicines involved are GLP-1 receptor agonists – including semaglutide (marketed as Ozempic and Wegovy), liraglutide, and tirzepatide (branded as Mounjaro). The Yellow Card data shows that 181 of the cases involved tirzepatide alone.

Keep ReadingShow less
M&S launches strawberries

M&S’s latest offering taps into both tradition and innovation

The Wire

M&S launches strawberries and cream sandwich ahead of Wimbledon

Summary

  • M&S unveils limited edition strawberries and cream sandwich for £2.80
  • Inspired by Japanese 'sweet sandos', it features Red Diamond strawberries and whipped cream cheese
  • Available in stores now, found in the savoury sandwich aisle
  • Launch coincides with Wimbledon and British strawberry season
  • Wimbledon increases strawberries and cream price for first time in 15 years

New summer sandwich from M&S

Marks & Spencer has launched a limited edition M&S strawberry sandwich, combining classic British summer flavours with a Japanese twist. Priced at £2.80, the strawberries and cream sandwich is available in M&S stores now.

The dessert-style sandwich features M&S’s exclusive Red Diamond strawberries, whipped cream cheese, and sweetened bread. Despite its sweet contents, the product is found in the savoury sandwich section of M&S Food halls.

Keep ReadingShow less