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Jimmy Bullard’s jungle exit has become 'I'm a Celebrity... South Africa’s' biggest controversy

What began as a routine Bushtucker Trial quickly became the defining controversy

Jimmy Bullard’s jungle exit has become 'I'm a Celebrity... South Africa’s' biggest controversy

The controversy did not end when filming stopped

X/ ImACelebUKGoss

Highlights

  • Jimmy Bullard quit a Bushtucker Trial midway through, triggering a heated clash with Adam Thomas
  • The fallout reportedly continued off-screen, with claims of legal action and a dispute over show payments
  • ITV has denied claims that key moments were edited unfairly

A trial exit changed the mood of the series

What began as a routine Bushtucker Trial quickly became the defining controversy of I'm a Celebrity... South Africa.

Jimmy Bullard and Adam Thomas were paired together for a challenge that required them to collect cogs while being swarmed by ants. Bullard decided he could not continue and used the show’s famous exit phrase, ending his participation in the trial. Because the pair were competing together, his decision also put Thomas’ future in the competition at risk.


Adam Thomas reacted angrily

Thomas, who was still attempting the challenge, reacted furiously after realising he could also be sent home. He shouted at Bullard and accused him of quitting at his expense, while Bullard told him to calm down and described his reaction as “pathetic”.

The situation escalated quickly before hosts Ant McPartlin and Declan Donnelly stepped in. Campmates were later asked to decide whether Thomas should remain in the competition and voted unanimously to keep him.

The fallout moved beyond the jungle

The controversy did not end when filming stopped. Reports later claimed Bullard was considering legal action against ITV if his payment was reduced after he reportedly declined to attend the show’s final.

He was also absent from the launch event, fuelling speculation that tensions remained unresolved. Sources alleged Bullard believed viewers had not seen the full extent of the confrontation.

ITV pushes back on claims

ITV has denied suggestions that the incident was edited unfairly. The broadcaster said the episode reflected events accurately and rejected reports that Thomas physically attacked Bullard, clarifying that he kicked a door rather than his fellow contestant.

Thomas later admitted he regretted his reaction and said he felt embarrassed by how events unfolded. What started as another jungle challenge has now become the moment most viewers will remember from I'm a Celebrity... South Africa, and the fallout may not be over yet.

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Netflix buyback

The company ended Q1 with $12.3 billion in cash, partly because buybacks were paused during the Warner Bros process

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Netflix approves $25 billion buyback after scrapping Warner Bros bid

Highlights

  • Netflix board approved a $25bn share repurchase on 22 April, with no expiry date.
  • The move follows Netflix abandoning its $83bn bid for Warner Bros' streaming and studio assets.
  • Netflix stock has fallen more than 10 per cent since weak Q2 guidance, closing at $93.24 on 22 April.
Netflix has approved a $25 billion share buyback programme, using capital it had kept aside for its failed bid to buy Warner Bros.
The board gave the green light on 22 April, with the decision disclosed in an SEC filing the next day.
There is no expiry date on the programme. It comes on top of an existing December 2024 buyback that still had $6.8 billion left as of 31 March.

Earlier this year, Netflix pulled out of an $83 billion deal to acquire Warner Bros' streaming and studio assets after Paramount Skydance made a rival bid for Warner Bros. Discovery. Paramount then paid Netflix a $2.8 billion exit fee.

Co-CEOs Ted Sarandos and Greg Peters had already said the company would restart share buybacks once the deal was off.

Netflix shares have had a rough ride. They hit an all-time high of $134.12 in June 2025, then fell more than 40 per cent when the Warner Bros deal was announced.

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