- Saturday, April 20, 2024
By: Sarwar Alam
The 11th edition of the Indian Premier League (IPL) kicks off on Saturday with two reinstated teams and a new broadcaster in a fresh testament to its undiminished appeal to India’s incurably cricket-obsessed masses. Few expected the Twenty20 tournament to climb out of the morass of spot-fixing and illegal betting it descended into five years ago, which eventually led to bans on its Chennai Super Kings and Rajasthan Royals franchises. The IPL not only survived but its brand value actually grew to an estimated $5.3 billion, according to New York-based corporate finance advisory firm Duff & Phelps. Last September the…
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