• Saturday, July 20, 2024

Sports

India’s Kohli pulls in the ad dollars despite verbal slips

Virat Kohli

By: Keerthi Mohan

BEING the highest-profile athlete in the world’s second most populous country, India cricket captain Virat Kohli has built such a formidable brand across the spectrum that even his occasional brash and indiscreet comments fail to tarnish it. Watches, cars, sports shoes, motorbikes, clothes, ride services, tires, snacks, health foods, headphones – even toothbrushes – they have all had the Kohli marketing treatment. The 30-year-old cricketer with tattooed arms and coiffured hair currently endorses 21 brands including Tissot, Audi, Puma, Uber and Hero, pushing him into Forbes‘s 2018 list of the world’s 100 highest-paid athletes. Coming in at No 83 on the back…

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