Imtiaz Ali to hold a contest to find the title of his next?

Most of us thought that Imtiaz Ali had named his next directorial venture Aaj Kal, but we were wrong. The acclaimed filmmaker, whose filmography includes several commercially and critically successful movies, is yet to finalize the title of his forthcoming film with Kartik Aaryan and newcomer Sara Ali Khan.

A couple of weeks ago, Imtiaz Ali had shared a post with a hashtag Aaj Kal. It led many film enthusiasts to assume that it could be the title of his next film, which is rumoured to be a sequel to his 2008 hit Love Aaj Kal, featuring Saif Ali Khan and Deepika Padukone in lead roles.

But now we hear that Aaj Kal was just a working title for the much-awaited flick and Imtiaz Ali planning to engage the audience to find a suitable title for his directorial. He is about to follow the same route to find the title which he did for his last film Jab Harry Met Sejal (2017). If you remember, Shah Rukh Khan had announced a reward of ₹ 5,000 for the person who suggested the right title for Jab Harry Met Sejal. It was actor Ranbir Kapoor who walked away with the prize money.

“There will be a contest of sorts maybe for the audience, or even within the film industry, for people who can suggest an apt title for the film. It will help create the right kind of buzz about the product, and people will feel a part of the movie if they suggest a title to it,” says a source from the film industry.

Meanwhile, the buzz around the film is great. The off-screen chemistry between Kartik Aaryan and Sara Ali Khan has created a lot of pre-release buzz for the movie. It will be interesting to see if the same translates into footfalls also.

The film is set to release on 14^th February, 2020.