Skip to content
Search

Latest Stories

Apple unveils iPhone 16 with AI capabilities

"We are thrilled to introduce the first iPhones designed from the ground up for Apple Intelligence and its breakthrough capabilities," said Apple CEO Tim Cook.

A specialist holds up an iPhone 16 Pro Max following Apple's 'It's Glowtime' event in Cupertino, California, September 9, 2024. (Photo: Getty Images)
A specialist holds up an iPhone 16 Pro Max following Apple's 'It's Glowtime' event in Cupertino, California, September 9, 2024. (Photo: Getty Images)

APPLE unveiled its latest iPhone 16 on Monday, designed for generative artificial intelligence, as it seeks to boost sales and stay competitive in the tech landscape. The new models come with AI features, aiming to attract customers with enhanced software capabilities.

"We are thrilled to introduce the first iPhones designed from the ground up for Apple Intelligence and its breakthrough capabilities," said Apple CEO Tim Cook at an event held at the company's headquarters in Silicon Valley.


The new AI-driven features, called "Apple Intelligence," were first introduced in June during the company’s annual developers conference. At that time, Apple also announced its partnership with OpenAI, the maker of ChatGPT. These features will be available as a software download on the iPhone 16 and premium models starting next month. Initially, the release will be a test version in English, with other languages to follow later.

The immediate AI functions include image editing, translation, and creative touches in messaging. However, the AI capabilities will not match some of the ambitious advancements from competitors like OpenAI or Google. The features are similar to tools already launched by companies like Meta, Microsoft, and Google, which use everyday language queries to create well-crafted content.

"I think that people are going to love what we're doing with Apple Intelligence," Cook said. "When you start using it, it just changes your life."

The new iPhones will also introduce a Camera Control Button, which can recognise images and automatically create tasks, such as adding an event to a calendar based on a photo of a concert poster.

According to Techsponential analyst Avi Greengart, the current AI features are incremental, but future updates could bring transformative changes to iPhones. Apple may also introduce a "super-powered Siri" that integrates with all apps, potentially offering a more advanced assistant experience than what users have today.

The iPhone 16 models will start at £610 and will be available from September 20. Apple also introduced new versions of the Apple Watch and AirPods, with features focusing on health improvements like hearing protection and sleep apnea detection.

Despite the product launches, Apple’s stock price remained stable following the event.

Apple remains heavily reliant on iPhone sales, which generated £29.8 billion last quarter, representing about 60 per cent of the company's revenue. The iPhone continues to serve as the gateway to Apple's growing services, such as the App Store and Apple TV.

Recently, Apple has been facing a sales slump, as more users are holding onto older models for longer periods. Its latest launch closely follows Google's unveiling of the AI-enhanced Pixel 9, positioned as a competitor to the iPhone. Samsung has also been incorporating AI into its products as it maintains its leadership in global smartphone sales.

"On certain things, Apple is behind (on AI features)," said Creative Strategies analyst Carolina Milanesi. "But from a usability perspective, Apple's tools are more personal and integrated into the device. That is where the difference is, and that takes longer to design."

(With inputs from AFP)

More For You

Starmer orders national inquiry into child sexual abuse

Prime Minister Keir Starmer. (Photo by JORDAN PETTITT/POOL/AFP via Getty Images)

Starmer orders national inquiry into child sexual abuse

PRIME MINISTER Sir Keir Starmer has announced a full statutory national inquiry into child sexual abuse, reversing his earlier position following months of mounting pressure, including criticism from US billionaire Elon Musk.

The decision comes after an audit conducted by Baroness Louise Casey recommended a national investigation into the scale and nature of group-based child sexual abuse. The inquiry will cover England and Wales and will have statutory powers under the Inquiries Act, allowing it to compel witnesses to provide evidence.

Keep ReadingShow less
Staying up late may speed up brain decline, researchers warn

A one-hour delay in sleep routine is linked to a sharper drop in cognition over time, the study found

iStock

Staying up late may speed up brain decline, researchers warn

A night owl, or an evening person with a late sleep-wake cycle, could be at a higher risk of cognitive decline with age compared to an early bird or a morning person, a study has found.

Chronotype refers to one’s sleep-wake type or times during the day when one naturally tends to be awake and asleep. A ‘night owl’ chronotype is said to have a later sleep-wake cycle, compared to an ‘early bird’ or a ‘lark’.

Keep ReadingShow less
Top 10 Films That Shaped Shivam Khajuria’s Journey

Shivam Khajuria

Top 10 films that shaped Shivam Khajuria

Popular actor Shivam Khajuria has showcased his impressive talent in top TV serials such as Molkki, Mann Sundar and Yeh Rishta Kya Kehlata Hai.

He is currently displaying that range in the hugely popular drama Anupamaa, earning wide acclaim. Away from the small screen, the television star is also a passionate cinema lover. He shared his all-time favourite films with Eastern Eye.

Keep ReadingShow less
WTC winner

Temba Bavuma of South Africa lifts the ICC World Test Championship Mace with teammates following his team's victory on Day Four of the WTC final against Australia at Lord's Cricket Ground on June 14. (Photo: Getty Images)

Getty Images

Markram century powers South Africa to WTC title at Lord’s

AIDEN MARKRAM's century helped South Africa secure a five-wicket win over Australia in the World Test Championship final at Lord’s on Saturday. With this result, South Africa claimed their first major global title in men’s cricket.

Set 282 to win, South Africa reached the target before lunch on the fourth day, finishing on 282-5. Markram was dismissed for 136 after bringing his team to within six runs of victory.

Keep ReadingShow less
King Charles

King Charles, wearing a black armband to pay respects to the victims of Air India plane crash, attends the Trooping the Colour parade on his official birthday in London. (Photo: Reuters)

Reuters

Air India crash: Victims remembered during King Charles's birthday parade

A MINUTE's silence for the victims of the Air India plane crash was observed on Saturday during the Trooping the Colour parade in London marking King Charles's official birthday. Some members of the royal family wore black armbands during the ceremony.

A Buckingham Palace spokesperson said King Charles, 76, had requested changes to the parade “as a mark of respect for the lives lost, the families in mourning and all the communities affected by this awful tragedy”.

Keep ReadingShow less