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Anushka Sharma's Pari set for its theatrical release in Russia

After getting a spot in Forbes’ 30 Under 30 Asia 2018 list, Bollywood actress Anushka Sharma has added another feather to her cap. Her recently released horror drama Pari has become the first woman-centric film to get an international release. Directed by Prosit Roy, the movie will soon open in Russian theatres and this is indeed a big feat for Anushka Sharma because, after Raj Kapoor, no Bollywood star has managed to make a mark in the country.

“Anushka has achieved immense popularity and superstardom through her work. She is a brand magnet, a huge social media influencer and commands global popularity. Now, she is opening an international market on her own! Pari, produced by her company Clean Slate Films, will release in Russia on 19th April this year. This is huge as no other actress has been able to open a film on her own in a non-traditional market like Russia. Raj Kapoor had an iconic status in Russia. Since then no other actor has had superstardom in this country. It would be great if a woman, especially Anushka, makes in-roads into this territory,” says an industry source.


Pari is slated for its theatrical release in Russia on April 19.

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Growing focus on personality rights as misuse of celebrity likeness increases online

Getty Images - Instagram/ wajayesha.official

Alia Bhatt’s altered images by Pakistani brand spark fresh debate on celebrity image rights

Highlights

  • Alia Bhatt’s morphed images used by a Pakistani brand without clear endorsement
  • Incident raises concerns around consent, digital manipulation and misleading advertising
  • Growing focus on personality rights as misuse of celebrity likeness increases online

When endorsement is assumed, not agreed

The unauthorised use of Alia Bhatt’s altered images by a Pakistani brand has reignited a familiar concern in digital advertising. Campaigns that visually mimic endorsements can easily blur the line between association and approval.

For audiences, such edits can appear credible at first glance. When a well-known face is integrated into promotional material, the assumption of endorsement often follows. Without clear consent, that assumption risks misleading consumers while benefiting from the celebrity’s influence.

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