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Anu Menon set to helm a murder mystery for Abundantia Entertainment

By: Mohnish Singh

After the huge success of Shakuntala Devi (2020), director Anu Menon and producer Vikram Malhotra of Abundantia Entertainment have joined forces again for a new project currently under development. The team is looking at beginning production in April-May 2021.


Talking in detail about the upcoming film, Anu Menon says, “I am very happy that Abundantia Entertainment is the home to my new film as well. I had a great time telling Shakuntala Devi’s story with Vikram and the team led by Shikhaa. Their passion for telling compelling stories and commitment to a director’s vision are rare to find. We have a very different story coming up this time around and I hope we receive the same love from the audience as we did for our first collaboration together.”

Vikram Malhotra says, “I am very excited to collaborate with Anu once again. We had an amazing time working with Anu on Shakuntala Devi and the film has become a bit of a landmark in terms of how it has connected with viewers all across the world. Anu has a unique storytelling style and her stories are underpinned by strong women characters that fit in well with Abundantia’s vision of telling impactful stories. I am confident that together, Anu and Abundantia will delight the audience yet again.”

Shikhaa Sharma, Sr. Vice-President and Head Creative & Development, Abundantia Entertainment adds, “After a super successful outing with Anu, in the form of Shakuntala Devi, it was just a matter of time when we got together again! Anu’s infectious energy, her collaborative attitude, and just how she leads from the front are inspiring for the entire cast and crew. This time around, the genre is even more thrilling and we are already underway with the scripting of this murder mystery.”

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Last year, something shifted in what the world watched. Global viewership of Southeast Asian content on Netflix grew by nearly 50%, and this isn't just a corporate milestone; it’s a signal. Stories from Jakarta, Bangkok, and Manila are no longer regional curiosities. They are now part of the global mainstream.

The numbers tell a clear story. Over 100 Southeast Asian titles have now entered Netflix’s Global Top 10 lists. More than 40 of those broke through in 2024 alone. This surge is part of a bigger boom in the region’s own backyard. The total premium video-on-demand market in Southeast Asia saw viewership hit 440 billion minutes in 2024, with revenues up 14% to £1.44 billion (₹15,300 crore). Netflix commands over half of that viewership and 42% of the revenue. They have a clear lead, but the entire market is rising.

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