The price of wine is what 26 per cent of us look for first, according to the survey, followed by style or grape variety (17 per cent) and country or region (11 per cent) (Photo: Harry Wai/NurPhoto via Getty Images).

Wine is the UK’s favourite drink to take to a Christmas party (59 per cent), with Brits, on average receiving four bottles of wine each Christmas and gift an average of three bottles, according to new research from Bordeaux Wines.

Almost one third (31 per cent) admit to ‘re-gifting’ wine they’ve received, the survey found.

However, many are often left overwhelmed and confused when picking their tipple, as over a quarter (26 per cent) don’t know much about wine and buy based on what ‘looks good’ or whatever is on special offer (21 per cent).

The price of wine is what 26 per cent of us look for first, according to the survey, followed by style or grape variety (17 per cent) and country or region (11 per cent).

According to the WSTA market report, outside of Christmas, consumers spend between £5-6 on average for a bottle of wine, compare this to Christmas time, and it seems we spend an average of £8.67 on a bottle of wine for our self and £10.64 on each bottle of wine we take to a Christmas party.

Rebecca Seal, food and drink writer and presenter, comments on getting wine purchases right this Christmas: “There are so many offers on wine at Christmas and so much choice, it can be difficult to know where to start. If you don’t have the opportunity to go to a tasting at your local wine shop, then let the experts do the hard work for you.

“My advice would be to have a figure in mind but don’t be solely driven by price. With most people giving wine which costs around £10 a bottle, look to Bordeaux, which offers quality and affordability, with something for every budget and occasion.”

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