Veere Di Wedding takes a flying start at the box-office

Surpassing all expectations, Ekta Kapoor’s latest offering Veere Di Wedding has done the unthinkable at the box-office. Going far beyond what trade pundits had expected the film to earn on its opening day, the Kareena Kapoor, Sonam Kapoor, Swara Bhasker, Shikha Talsania and Sumeet Vyas starrer minted a humongous ₹ 10.70 crores at the domestic box-office, shattering records held by many biggies.

Despite garnering mixed reviews from critics, the movie witnessed decent occupancy in morning shows and grew well by the evening, which resulted in the massive figure the film has pulled in.

Interestingly, Veere Di Wedding does not boast of any leading male star in its star cast. For a women-centric film like this, finding such widespread attention from various quarters is purely unbelievable.

Having said that, the year 2018 has been quite favourable for women-centric films in Bollywood. Be it Padmaavat, Hate Story IV, Hichki or the recently released espionage drama Raazi, the audience has liked the films where women were at the centre stage. The acceptance of women-centric films bodes well for Bollywood.

By garnering ₹ 10.70 crores on its first day, Veere Di Wedding has become the third biggest opener of 2018, after Baaghi 2 and Padmaavat. Collections are expected to spike quite well over the weekend. And if all goes well, the Shashanka Ghosh directorial will close out its first weekend with an earning of over ₹ 35 crores.