- Friday, April 26, 2024
By: Eastern Eye Staff
A BENGALURU-BASED AI-powered analytics solutions provider, Manthan, has successfully deployed its restaurant analytics platform in more than 400 Pizza Hut Delivery outlets in the UK.
The global pizza giant had zeroed-in on the analytics solution to empower its business owners with easy-to-use insights to make informed business decisions, thereby enhancing business efficiency and revenues.
The solution has been deployed across functions including sales, marketing, operations, guest experience, HR and planning to create an enterprise-wide move to “data-driven decisioning”.
“Manthan has demonstrated its ability to understand our business and our customers, and has the capability to deliver the highest levels of scalable technology innovation,” said Beverley D’Cruz, chief marketing officer, Pizza Hut Delivery-UK.
“The partnership with Manthan has significantly boosted our operational and analytical efficiencies,” he added. “Manthan not only collated all our data from legacy systems… but also created easier access to operational and performance metrics to give us quicker analytical turnaround times.”
Kate Vacovec, head of commercial planning, Pizza Hut UK & Europe, added that Manthan’s technology was a “complete game-changer for us, and I suspect it will be for the entire hospitality industry”.
“We have significantly reduced time spent on analysing & driving insights around operational bottlenecks, sales challenges, promotional performance, store benchmarking and delays in reporting,” said Vacovec. “With a 360-degree view of the customer, sales and operations, we are now poised to run a more efficient ship.”
Madhu Rao Attada, vice-president (professional services), Manthan, said the company was “extremely delighted” on seizing this opportunity.
“Pizza Hut is an important partner for us, and they are now on course to transform into an algorithmic business that seamlessly uses data, analytics and algorithms to drive greater business outcomes,” he said.
Headquartered in Bengaluru, Manthan has offices in Santa Clara, London, Dubai, Mexico City, Singapore and Manila.
