Some of the UK’s leading retailers are taking major steps to encourage their customers to buy cleaner fuels to heat their homes and reduce the impact on their health and the environment.
Around 38 per cent of particulate matter emissions in the UK come from burning wood and coal in the home, a major contributor to air pollution.
But it is possible to reduce emissions significantly by burning drier, cleaner, more efficient products. Retailers including ASDA and B&Q have been encouraging and incentivising customers to purchase ‘Ready to Burn’ wood and ‘smokeless’ products.
More than 50 companies are now signed up to the ‘Ready to Burn’ scheme and firewood and briquettes with the Woodsure ‘Ready to Burn’ logo are available from local stove stores through to large outlets, including Tesco, Sainsbury’s, B&Q and Wickes.
Following the launch of the ambitious ‘clean air strategy,’ the government held a consultation on proposals to phase out the most polluting fuels. This closed last week and the government will be analysing the responses and announcing next steps in due course.
“…I encourage all stores to follow their lead, and for all users to stop using wet wood and smoky coal to reduce the amount of harmful pollution to which they unwittingly expose themselves, their families and the environment. Dried wood and smokeless coal make for a better fire both heat-wise and healthwise,” said British environment minister Thérèse Coffey.
Retailers are carrying out a wide range of actions to help consumers switch to cleaner, alternative fuels. B&Q has trained store colleagues on the benefits of cleaner fuels and more efficient stoves and heaters to help educate their customers whereas, Tesco has produced in-store advertising promoting the benefits of ‘Ready to Burn’ solid fuels and where to find them in store.
The commitments come during the first ever ‘Green GB Week,’ - celebrating the UK’s progress in tackling climate change while galvanising support for further action to protect the environment.
As well as an intention to phase out the most polluting fuels, the government’s clean air strategy sets out that only the cleanest stoves will be available for sale by 2022. Stove retailers are clear that quality fuels are an important part of ensuring that modern stoves work as efficiently as possible, helping to minimise emissions, UK government said.
Shein’s UK sales hit £2.05bn in 2024, up 32.3 per cent year-on-year, driven by younger shoppers.
The retailer benefits from import tax loopholes unavailable to high street rivals.
Faces mounting criticism over labour practices and sustainability as it eyes a London listing.
Tax edge drives growth
Chinese fashion giant Shein is transforming Britain’s online clothing market, capturing a third of women aged 16 to 24 while benefiting from tax breaks unavailable to high street rivals.
The fast-fashion retailer’s UK sales surged 32.3 per cent to £2.05bn in 2024, according to company filings, with pre-tax profits rising to £38.3m from £24.4m the previous year. The growth comes as established players like Asos struggle in an increasingly competitive landscape where young consumers prioritise value above all else.
Shein has partly benefited from a tax break on import duty for goods worth less than £135 sent directly to consumers, The rule lets overseas sellers send low-value goods to the UK tax-free, disadvantaging local businesses.
“The growth of Shein and Temu is a huge factor,” said Tamara Sender Ceron, associate director of fashion retail research at Mintel told The Guardian. “It is particularly successful among younger shoppers. It is also a threat to other fashion retailers such as Primark and H&M because of its ultra-low price model that nobody can compete with. It’s changed the market.
"The market dynamics reflect broader shifts in consumer behaviour. Online fashion sales reached £34bn last year, up 3 per cent, according to Mintel, but shoppers have become more cautious as disposable incomes shrink, and fashion competes with holidays, festivals, and streaming services for wallet share.
Scrutiny builds
Despite its commercial success, Shein faces mounting scrutiny. The company filed initial paperwork last June for a potential London Stock Exchange listing, but critics question its labour practices and environmental impact.
"Regardless of whether Shein gets listed on the London Stock Exchange, no company doing business in the UK should be allowed to play fast and loose with human rights anywhere in their global supply chains,” said Peter Frankental, economic affairs programme director at Amnesty International UK to BBC.
The “de minimis” rule has drawn renewed attention after US President Donald Trump scrapped a similar measure during his trade war with China.
Shein’s UK operation now employs 91 people across offices in Kings Cross and Manchester, focusing primarily on local market expertise.
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