Taylor Swift wins seven VMAs, ties Beyoncé for lifetime record
“This video might seem sad, but it was the most fun to make,” Taylor Swift said while accepting the Moon Person trophy.
Swift won the top prize, Video of the Year, for her video Fortnight featuring Post Malone. (Photo: Getty Images)
By EasternEyeSep 12, 2024
TAYLOR Swift took home seven awards at MTV’s Video Music Awards (VMAs) on Wednesday, tying with Beyoncé for the most career wins in the event’s 40-year history.
Swift won the top prize, Video of the Year, for her video “Fortnight” featuring Post Malone. The black-and-white video depicts Swift in a psychiatric hospital, a setting she said reflected her state of mind while creating her album “The Tortured Poets Department.”
“This video might seem sad, but it was the most fun to make,” Swift said while accepting the Moon Person trophy. She added that her boyfriend, Kansas City Chiefs player Travis Kelce, cheered her on from the set. “Everything this man touches turns to happiness and fun,” she said. “I want to thank him for bringing that to this shoot.”
Swift also thanked her fans for voting and encouraged them to participate in the upcoming US presidential election. She had previously endorsed Democrat Kamala Harris in an Instagram post but did not mention Harris during the VMAs.
By the end of the night, Swift had brought her career VMA total to 30, equalling Beyoncé’s record. In addition to Video of the Year, her wins included Artist of the Year and Song of Summer.
Taylor Swift attends the 2024 MTV Video Music Awards at UBS Arena on September 11, 2024 in Elmont, New York. (Photo: Getty Images)
This marked Swift’s third consecutive Video of the Year award, following her extended version of “All Too Well” in 2022 and “Anti-Hero” in 2023. It was her fifth overall win in that category, setting a new record.
Earlier in the evening, when “Fortnight” won Best Collaboration, Swift praised Malone as “ridiculously talented” and “unfailingly polite.” “It has taken me forever to get him to stop calling me ma’am,” she joked.
Malone praised Swift, saying she was “one of the kindest and most talented people I’ve ever had the honour of knowing,” adding that he watched her direct the video while strapped to an operating room table on set.
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At Wednesday’s ceremony, Chappell Roan was named Best New Artist and dedicated the award to drag performers and her LGBTQ+ fans. Blackpink’s Lisa won Best K-pop Video for “Rockstar,” while South African artist Tyla won the Afrobeats category with “Water,” and Anitta took home the Best Latin Video award for “Mil Veces.”
The show opened with Eminem performing “Houdini” before joining Jelly Roll via video feed for “Somebody Save Me.” Katy Perry, recipient of the Michael Jackson Video Vanguard Award, performed a set including hits like “Teenage Dream” and “Firework,” with her husband Orlando Bloom presenting her with the trophy.
Forum brings UK and Chinese film professionals together to explore collaborations.
Emerging British-Asian talent gain mentorship and international exposure.
Small-scale dramas, kids’ shows, and adapting popular formats were the projects everyone was talking about.
Telling stories that feel real to their culture, yet can connect with anyone, is what makes them work worldwide.
Meeting three times a year keeps the UK and China talking, creating opportunities that last beyond one event.
The theatre was packed for the Third Shanghai–London Screen Industry Forum. Between panels and workshops, filmmakers, producers and executives discussed ideas and business cards and it felt more than just a summit. British-Asian filmmakers were meeting and greeting the Chinese industry in an attempt to explore genuine possibilities of working in China’s film market.
UK China film collaborations take off as Third Shanghai London Forum connects British Asian filmmakers with Chinese studios Instagram/ukchinafilm
What makes the forum important for British-Asian filmmakers?
For filmmakers whose films explore identity and belonging, this is a chance to show their work on an international stage, meet Chinese directors, talk co-productions and break cultural walls that normally feel unscalable. “It’s invaluable,” Abid Khan said after a panel, “because you can’t create globally if you don’t talk globally.”
And it’s not just established names. Young filmmakers were all around, pitching ideas and learning on the go. The forum gave them a chance to get noticed with mentoring, workshops, and live pitch sessions.
Which projects are catching international attention?
Micro-dramas are trending. Roy Lu of Linmon International says vertical content for apps is “where it’s at.” They’ve done US, Canada, Australia and next stop, Europe. YouTube is back in focus too, thanks to Rosemary Reed of POW TV Studios. Short attention spans and three-minute hits, she’s ready.
Children’s and sports shows are another hotspot. Jiella Esmat of 8Lions is developing Touch Grass, a football-themed children’s show. The logic is simple: sports and kids content unite families, like global glue.
Then there’s format adaptation. Lu also talked about Nothing But 30, a Chinese series with 7 billion streams. The plan is for an english version in London. Not a straight translation, but a cultural transformation. “‘30’ in London isn’t just words,” Lu says. “It’s a new story.”
Jason Zhang of Stellar Pictures says international audiences respond when culture isn’t just a background prop. Lanterns, flowers, rituals, they’re part of the plot. Cedric Behrel from Trinity CineAsia adds: you need context. Western audiences don’t know Journey to the West, so co-production helps them understand without diluting the story.
Economic sense matters too. Roy Lu stresses: pick your market, make it financially viable. Esmat likens ideal co-productions to a marriage: “Multicultural teams naturally think about what works globally and what doesn’t.”
The UK-China Film Collab’s Future Talent Programme is taking on eight students or recent grads this year. They’re getting the backstage access to international filmmaking that few ever see, including mentorship, festival organising and hands-on experience. Alumni are landing real jobs: accredited festival journalists, Beijing producers, curators at The National Gallery.
Adrian Wootton OBE reminded everyone: “We exist through partnerships, networks, and collaboration.” Yin Xin from Shanghai Media Group noted that tri-annual gathering: London, Shanghai, Hong Kong create an “intensive concentration” of ideas.
Actor-director Zhang Luyi said it best: cultural exchange isn’t telling your story to someone, it’s creating stories together.
The Shanghai-London Screen Industry Forum is no longer just a talking shop. It’s a launchpad, a bridge. And for British-Asian filmmakers and emerging talent, it’s a chance to turn ideas into reality.
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