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Sidharth explains the difference between Marjaavaan and Ek Villain

After the success of Ek Villain in 2014, Sidharth Malhotra and Riteish Deshmukh have collaborated once again on the forthcoming film Marjaavaan. Also starring Tara Sutaria and Rakul Preet Singh in important roles, the hugely anticipated film is in the romantic space but with loads of twists and turns. Ever since the makers dropped the trailer of Marjaavaan a couple of weeks ago, some people have been constantly comparing the film with Ek Villain.

Explaining the difference between Marjaavaan and Ek Villain, Sidharth Malhotra says, “Riteish experimented with a negative character for the first time in Ek Villain and it was my third film. Both of us were playing characters which were slightly out of our comfort zone. Before Ek Villain, I had not played an aggressive character and it was a little grey. In Marjaavaan, we are more black-and-white. The drama is more in Marjaavaan.”

Sidharth, who was last seen in Jabariya Jodi (2019) alongside Parineeti Chopra, goes on to add that Riteish is extremely entertaining in Marjaavaan. “Very few stars get an opportunity to transform physically for their character. I am excited for people to see Ritesh's avatar and we will be battling it out again.”

Marjaavaan is directed by Milap Zaveri who wrote Ek Villain. Nikkhil Advani and Bhushan Kumar have jointly produced the film under the banners of Emmay Entertainment and T-Series Films respectively. Marjaavaan is slated to buzz into theatres on 15th November, 2019.

After the release of Marjaavaan, Sidharth Malhotra will next be seen in Dharma Productions’ much-awaited patriotic film Shershaah which is a biopic based on the life of Kargil martyr Captain Vikram Batra. The movie, set to release in 2020, also stars Kiara Advani in an important role.

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How Southeast Asian storytelling became one of Netflix’s fastest-growing global pillars

Inside Netflix’s 50% surge: the regional creators and stories driving Southeast Asia’s global rise

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How Southeast Asian storytelling became one of Netflix’s fastest-growing global pillars

Highlights:

  • Netflix says global viewing of Southeast Asian titles rose almost 50% between 2023 and 2024.
  • Premium VOD revenue in the region reached £1.44 billion (₹15,300 crore) last year, with 53.6 million subscriptions.
  • Netflix holds more than half of the region’s total viewing and remains its biggest investor in originals.
  • New rivals, including Max, Viu and Vidio, are forcing sharper competition.
  • Local jobs, training and tourism are increasing as productions expand across the region.

Last year, something shifted in what the world watched. Global viewership of Southeast Asian content on Netflix grew by nearly 50%, and this isn't just a corporate milestone; it’s a signal. Stories from Jakarta, Bangkok, and Manila are no longer regional curiosities. They are now part of the global mainstream.

The numbers tell a clear story. Over 100 Southeast Asian titles have now entered Netflix’s Global Top 10 lists. More than 40 of those broke through in 2024 alone. This surge is part of a bigger boom in the region’s own backyard. The total premium video-on-demand market in Southeast Asia saw viewership hit 440 billion minutes in 2024, with revenues up 14% to £1.44 billion (₹15,300 crore). Netflix commands over half of that viewership and 42% of the revenue. They have a clear lead, but the entire market is rising.

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