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Selena Gomez signed up to help build Wondermind, then investors say she failed to deliver

Why investors say Selena Gomez did more than lend her name

Selena Gomez signed up to help build Wondermind, then investors say she failed to deliver

What was Selena Gomez actually supposed to do for Wondermind

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Highlights

  • Five investors are suing Selena Gomez and Wondermind Global over their alleged losses
  • The lawsuit claims Gomez agreed to take an active role in building the mental health company
  • Investors allege promised advertising deals, celebrity features and an app never materialised
  • The claim seeks around £890,000, plus costs and damages

Selena Gomez is facing a lawsuit from five investors who backed Wondermind Global, the mental health company she founded with her mother Mandy Teefey and businesswoman Daniella Pierson.

While the case concerns the company's alleged financial problems, the lawsuit also focuses on Gomez's role in the venture. Investors claim she was not simply attached to Wondermind as a celebrity co-founder but had agreed to be actively involved in building the business.


The claim alleges that Gomez agreed to perform duties as the company's head of marketing but later failed to fulfil those obligations.

What investors say Gomez promised

Wondermind was launched around five years ago with the aim of making mental health content more accessible. Gomez's involvement was closely linked to her public discussions of her own mental health, while her celebrity profile gave the start-up considerable visibility.

According to the lawsuit, investors were allegedly presented with plans for a company that already appeared to have significant momentum. The claim says they were told that a “full slate” of advertising deals, celebrity cover stories, an app and other initiatives were underway.

The investors now allege that those promises did not become reality.

The lawsuit states that Gomez “purported to sign a contract obligating her to perform and then ignored it”, while also accusing the founders of “falsely represent[ing]” the company's position.

Those are allegations contained in the lawsuit and have not been established in court. The BBC has contacted Gomez and Wondermind for comment.

Inside the alleged collapse of Wondermind

The investors claim the problems went beyond missed plans. They allege Wondermind struggled to meet basic business obligations, including paying employees and vendors on time.

The lawsuit claims the company remained in serious financial difficulty for years without investors being told about the extent of its problems. The claimants say they only became aware of the situation after an investigative report by The Cut in September 2025 raised questions about Wondermind's finances and management.

The complaint alleges that the business had “no plan for its future” despite earlier ambitions, including the prospect of a multi-billion-dollar valuation.

Gomez remains listed as a co-founder on Wondermind's website. Her mother, Teefey, is now chief executive, while Pierson has since left the company.

The investors, who are based in New York and Florida and include Bausch + Lomb chief executive Brent Saunders, are seeking to recover around £890,000 they say they invested, along with costs and damages.

The lawsuit now puts a very different spotlight on a company that was launched around mental health advocacy and celebrity influence, with the central dispute focusing on whether the promises made to investors matched what Wondermind was ultimately able to deliver.

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Kim Kardashian's SKIMS opens on Regent Street, in the same country her love life won't stop making headlines

Kim Kardashian attends the 2026 Met Gala celebrating "Costume Art" at the Metropolitan Museum of Art on May 04, 2026 in New York City. (Photo by Dimitrios Kambouris/Getty Images for The Met Museum/Vogue)

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Kim Kardashian's SKIMS opens on Regent Street, in the same country her love life won't stop making headlines

Key Highlights:

  • SKIMS has opened its first European flagship store, a 12,000 square foot site on London's Regent Street, its biggest single move into the UK market to date.
  • The store was designed by Rafael de Cárdenas, the same architect behind SKIMS' New York flagship, and features a nude sculpture by longtime collaborator Vanessa Beecroft.
  • The opening lands in the same summer Kardashian's relationship with Formula 1 driver Lewis Hamilton has been playing out publicly across Britain, from the Cotswolds to a shared trip through Tokyo.
There are a handful of people on earth whose store openings and whose love lives both make global news in the same breath. Kim Kardashian is one of them, and this summer, both have happened in the same country at the same time.
SKIMS, the shapewear brand she built into a multi-billion-dollar label, has just opened its first flagship store outside America, taking over a 12,000 square foot corner site on Regent Street. It's a genuine landmark for the brand. It's also, almost incidentally, happening in the exact country where her relationship with Lewis Hamilton has been playing out in public for months.

What does the store actually feel like inside?

Walk in, and the first thing you see is a towering nude sculpture by artist Vanessa Beecroft, lit from above by an oversized ceiling disc, framed by curved walls in the same fleshy, neutral tones SKIMS uses on its packaging. It's the kind of entrance built for a photo, and it's clearly meant to be one. The rest of the two-level store follows the same language throughout: soft curves, cream and beige everywhere, cabinets rounded enough to double as seats. It was designed by Rafael de Cárdenas, the same studio behind SKIMS' Fifth Avenue flagship in New York, so the London store deliberately echoes that one rather than starting from scratch.
Kardashian called London "one of the most inspiring fashion cities" in a statement marking the opening, and the choice to make it SKIMS' first flagship outside America wasn't accidental. Inside, shoppers get access to the brand's full UK range in one place for the first time, shapewear, loungewear, menswear, and the NikeSKIMS collaboration line, rather than piecing it together online.

Why has she been so visible in Britain this year?

Because the store isn't the only reason. Kardashian's relationship with Formula 1 world champion Lewis Hamilton became public in February, and since then the pair have been photographed together at a private members' club in the Cotswolds, walking arm in arm through Tokyo, and browsing a Vivienne Westwood store on the same trip. It's the kind of relationship that seems to generate a new set of paparazzi photos every few weeks, in a different country each time.
Not everyone is convinced it's as simple as it looks. Some entertainment outlets have reported anonymous claims that the relationship functions partly as a "showmance," a strategically timed pairing rather than a purely private one. Neither Kardashian nor Hamilton has addressed that characterisation directly, and the two have a longer history than the recent headlines suggest, having first been photographed together at a London awards show back in 2014, years before either was linked to the other romantically.
SKIMS Regent Street, at a glance
Location245-247 Regent Street, London
Size12,000 sq ft, two levels
DesignerRafael de Cárdenas
Notable featureNude sculpture by Vanessa Beecroft
SignificanceSKIMS' first flagship store outside the US
Product rangeShapewear, loungewear, menswear, NikeSKIMS

Is any of this actually connected?

Not officially. There's no suggestion the store opening and the relationship were planned to overlap, and SKIMS has been building toward a European flagship since at least 2021, when a smaller Paris pop-up tested the same visual identity on a much smaller scale. But the coincidence is hard to ignore: for a few months this year, the two most-photographed parts of Kim Kardashian's life, the brand she built and the relationship everyone's trying to decode, have both been unfolding on the same small island, a few hundred miles apart from each other at most.

For a woman whose entire career has run on being watched, Britain's had an unusually good seat this year.