• Thursday, March 28, 2024

Entertainment

Screenhits TV appoints Moviegoers Entertainment as strategic partner for India

Pranab Kapadia

By: Murtuza Nullwala

ScreenHits TV, an intuitive super aggregator for at-home content streaming, founded by entertainment industry veteran and tech entrepreneur, Rose Adkins Hulse, today announced it has appointed Moviegoers Entertainment Limited, a UK based Film & TV Distribution company founded by experienced Indian media professional, Pranab Kapadia, to exclusively lead Alliances, Partnerships, Integrations and On-Boarding for all Indian Language Content Streaming Partners and OTT players.

ScreenHits TV is committed to provide consumers with a single sign-in and easy-to-use interface that combines their pre-existing streaming subscription services, videos, and live channels, thereby minimizing streaming fatigue by helping viewers discover and seamlessly watch content across the leading streaming providers, including Disney+, Amazon Prime and Netflix – all without searching and switching between numerous app interfaces. ScreenHits TV will also provide specially curated bundles that allow users to subscribe to and pay for only the channels they’ll actually watch.

Commenting on the association, Pranab Kapadia, Director Moviegoers Entertainment Limited said, “We are excited to drive this association and build a compelling Asian Bundle consisting of leading content players from the Indian sub-continent. As the demand for online video content continues to grow rapidly, this partnership could not have come at a better time”.

“There are more than 32 million NRIs (non-resident Indians) living outside of India. This is a massive market that is currently not being addressed by any of the leading aggregators, said Rose Adkins Hulse, Founder & CEO of ScreenHits TV. ”We are excited to bring a premium streaming package from the leading Indian SVOD and AVOD platforms to our service. Moviegoers is the best company positioned to oversee this initiative for ScreenHits TV and we look forward to providing premium content from India to our users,” stated Hulse.

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