Sakchi Jain: Empowering millions with financial literacy and money-saving tips
The 23-year-old content creator discusses her journey, inspirations, and essential advice for managing expenses
By Asjad NazirAug 20, 2024
FINANCE content creators have become popular in recent times. Sakchi Jain, 23, a qualified chartered accountant, is among those whose expertise and knowledge help social media users save money.
Her advice and top tips have helped her 1.7 million Instagram followers (including those with small businesses) become more financially savvy.
Eastern Eye caught up with Jain to discuss her positive journey and inspirations. She also shared top money-saving tips and advice about online scams.
What attracted you to content creation?
After qualifying as a chartered accountant, I wanted to build my personal identity and work independently. While exploring different options, I discovered content creation. I believed this path would help me reach a broader audience and extend my influence beyond traditional accounting.
I noticed that many young people, despite earning well, struggled with managing their finances and understanding financial terms. By creating finance content, I aim to simplify these concepts and help people make better financial decisions.
How did you discover your expert money-saving ideas at such a young age?
My money-saving ideas come from a mix of professional training and continuous learning. I stay updated with the latest financial trends, read extensively and learn from real-life financial scenarios. This approach allows me to find practical, relevant and effective money-saving strategies.
What has been your most memorable moment?
It was meeting a follower who shared how my content positively impacted their life. Knowing that my work made a tangible difference was incredibly fulfilling. Moments like these motivate me to keep creating valuable content. Additionally, seeing my family and friends proud and happy with my work brings me immense joy.
How important is it to be money-aware given the current cost-of-living crisis?
In the current financial climate, being money-aware is crucial. With the rising cost of living, it's essential to manage expenses carefully, save strategically and invest wisely. Financial awareness helps people make informed decisions, avoid unnecessary debt and build a secure financial future. Despite the challenges, being financially literate and managing money wisely can help individuals navigate these tough times and achieve stability.
Many young people, despite earning well, struggle with managing their finances and understanding financial terms
What is your top money-saving tip?
My top money-saving tip is to create and stick to a budget. A well-planned budget helps you track your spending, identify areas to cut costs and ensure you save consistently. It's a fundamental step toward achieving stability and reaching your financial goals.
What are the common mistakes people make, in terms of their finances?
Common mistakes include not having a budget, spending impulsively and not saving for emergencies. Many people also neglect to invest for the future, relying solely on savings accounts, which might not keep up with inflation. Additionally, people are often influenced by YOLO (you only live once) and FOMO (fear of missing out), leading them to spend beyond their means. While it's important to enjoy life, it's equally crucial to plan for the future and start investing to build a financial safety net.
How much can planning ahead help?
Planning ahead is immensely beneficial. It allows you to set financial goals, prepare for unexpected expenses, and make informed investment decisions. This proactive approach builds a solid foundation for long-term financial success.
How useful is social media for tips on money management?
Social media has become a valuable resource for financial tips. It provides access to a wealth of information, expert advice, and real-life experiences from people worldwide. However, it's important to verify the credibility of the sources and be discerning about the advice you follow. Social media has made understanding finance terms more accessible through bite-sized videos.
How important is it to be aware of online scams?
Being aware of online scams is critical. Scammers often exploit financial anxieties, luring individuals with promises of easy money or investment opportunities. Social media has helped raise awareness about these scams, but it's crucial to educate our parents and older generations about them. With the rise of AI and information technology, scams are becoming more sophisticated, making it essential to stay vigilant and informed.
How can you tell if you are overspending?
You can tell if you are overspending by regularly reviewing your budget and expenses. If you consistently exceed your budget, rely on credit cards to cover daily expenses, or find it difficult to save, these are clear signs of overspending. Tracking your spending habits can help you identify and address these issues.
What small business tip would you give?
For small businesses, my top tip is to maintain a strong cash flow. Monitor your income and expenses closely and ensure there is sufficient liquidity to cover operational costs. Additionally, invest in building customer relationships to foster a loyal customer base. It’s important to manage resources wisely and avoid unnecessary expenses, especially when starting out.
What are your future plans?
My future plans include expanding my content reach and exploring new platforms to share financial advice. I aim to create more comprehensive financial guides and possibly launch a series of workshops or webinars. Continuing to educate and empower people financially remains my primary goal.
What inspires you?
I’m inspired by the impact that financial literacy can have on people’s lives. Seeing individuals gain confidence in managing their finances and achieving their financial goals motivates me to keep creating content. The potential to make a positive difference in society through financial education is a powerful source of inspiration for me.
Jay's grandma’s popcorn from Gujarat is now selling out everywhere.
Ditched the influencer route and began posting hilarious videos online.
Available in Sweet Chai and Spicy Masala, all vegan and gluten-free
Jayspent 18 months on a list. Thousands of names. Influencers with follower counts that looked like phone numbers. He was going to launch his grandmother's popcorn the right way: send free bags, wait for posts, pray for traction. That's the playbook, right? That's what you do when you're a nobody selling something nobody asked for.
Then one interaction made him snap. The entitlement. The self-importance. The way some food blogger treated his family's recipe like a favour they were doing him. He looked at his spreadsheet. Closed it. Picked up his phone and decided to burn it all down.
Now he makes videos mocking the same people he was going to beg for help. Influencers weeping over the wrong luxury car. Creators demanding payment for chewing food on camera. Someone having a breakdown about ice cubes. And guess what? The internet ate it up. His popcorn keeps selling out. And from Gujarat, his grandmother's 60-year-old recipe is now moving units because her grandson got mad enough to be funny about it.
Jay’s grandma’s popcorn from Gujarat is now selling out everywhere Instagram/daadisnacks
The kitchen story
Daadi means grandmother in Hindi. Jay's daadi came to America from Gujarat decades ago. Every weekend, she made popcorn with the spices she grew up with, including cardamom, cinnamon, and chilli mixes. It was her way of keeping home close while living somewhere that didn't taste like it.
Jay wanted that in stores. Wanted brown faces in the snack aisle. It didn’t happen overnight. It took a couple of years to get from a family recipe to something they could actually sell. Everyone pitched in, including his grandmom, uncle, mum. The spices come from small local farmers. There are just two flavours for now, Sweet Chai and Spicy Masala. It’s all vegan and gluten-free, packed in bright bags that instantly feel South Asian.
The videos don't look like marketing. They look like someone venting at 11 PM after scrolling too long. He nails the nasal influencer voice. The fake sympathy. “I can’t believe this,” he says in that exaggerated influencer tone, “they gave me the cheaper car, only eighty grand instead of one-twenty.” That clip alone blew up, pulling in close to nine million views.
Most people don't know they're watching a snack brand. They think it's social commentary. Jay never calls himself an influencer. He says he’s a creator, period. There’s a difference, and he makes sure people know it. His TikTok has around three hundred thousand followers, Instagram about half that. The comments read like a sigh of relief, people fed up with fake polish, finally hearing someone say what everyone else was thinking.
This fits into something called deinfluencing; people pushing back against the buy-everything-trust-nobody cycle. But Jay's version has teeth. He's naming names, calling out the economics. Big venture money flows to chains with good lighting. Family businesses with actual stories get ignored because their content isn't slick enough.
Jay watched his New York neighbourhood change. Chains moved in. Influencers posted about places that had funding and were aesthetic. The old spots, the family ones, got left behind. His videos are about that gap. The erosion of local culture by money and aesthetics.
"Big chains and VC-funded businesses are promoted at the expense of local ones," he said. His content doesn't just roast influencers. It promotes other small food makers who can't afford to play the game. He positions Daadi as a defender of something real against something plastic.
And it's working. Not just philosophically. Financially. The videos drive traffic. People click through, try the popcorn, come back. The company can't keep stock. That's the proof.
Daadi popcorn features authentic Gujarat flavours like Sweet Chai and Spicy Masala, all vegan and gluten-free Daadi Snacks
The blowback
People unfollow because they think he's too harsh. Jay's take: "I would argue I need to be meaner."
In May, he posted that he's not chasing content creation money like most people at his follower count. "I post to speak my mind and help my family's snack biz." That's a different model. Most brands pay influencers to make everything look perfect. They chase viral polish, and Jay does the opposite. In fact, he weaponises rawness and treats criticism like a product feature.
The internet mostly backs him. Reddit threads light up with support. One commenter was "toxic influencers choking on their matcha lattes searching their Balenciaga bags." Another: "Influencers are boring and unoriginal and can get bent." The anger is shared. Jay simply gave it a microphone and a snack to buy.
Jay's success says something about where things are going. People are done with curated perfection. They can smell the artificiality now. They respond to brands that feel like humans rather than committees. Daadi doesn't sell aspiration. Doesn't sell a lifestyle. Sells popcorn and a point of view.
The quality matters, including the spices, the sourcing, and the family behind it. But the edge matters too. He’s not afraid to say what most brands tiptoe around. “We just show who we are,” Jay says. “No pretending, no gloss. People can feel that and that’s when they reach for the popcorn.”
Most small businesses can't afford to play the traditional game. Can't pay influencers. Can't hire agencies. Can't fake their way into feeds. Maybe they don't need to. Maybe honesty and humour can cut through if they're sharp enough. If the product backs it up. If the story is real and the person telling it isn't trying to sound like a PR script.
This started with a list Jay didn't use. The business took off the moment he stopped trying to play by the usual rules and started speaking his mind. Turns out, honesty sells. And yes, the popcorn really does taste good.
Daadi Snacks merch dropInstagram/daadisnacks
The question is whether this scales. Whether other small businesses watch this and realise they don't need to beg for attention from people who don't care. Right now, Daadi keeps selling out. People keep watching. The grandmother's recipe that was supposed to need influencer approval is doing fine without it. Better than fine. Turns out the most effective marketing strategy might just be giving a damn and not being afraid to show it.
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